LENSES

Discover our high quality range of lenses crafted for a range of shooting situations.
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FE 85mm F1.4 GM II
Discount1%
 

FE 85mm F1.4 GM II

SEL85F14GM2
$2,798.20
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$2,848.00
[{"name":"OPTION","position":1,"values":["SEL85F14GM2"]},{"name":"PREMIUM CARE","position":2,"values":["Standard Warranty only","Add Premium Care"]}]
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FE 16-25mm F2.8 G Ultra-Wide-Angle Zoom lens
 

FE 16-25mm F2.8 G Ultra-Wide-Angle Zoom lens

SEL1625G
$1,789.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 24-50mm F2.8 G Compact Standard Zoom lens
 

FE 24-50mm F2.8 G Compact Standard Zoom lens

SEL2450G
$1,639.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 300mm F2.8 GM OSS telephoto lens
 

FE 300mm F2.8 GM OSS telephoto lens

SEL300F28GM
$8,999.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 16-35mm F2.8 GM II
 

FE 16-35mm F2.8 GM II

SEL1635GM2
$3,329.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 70-200mm F4 Macro G OSS Ⅱ
 

FE 70-200mm F4 Macro G OSS Ⅱ

SEL70200G2
$2,419.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 50mm F1.4 GM
 

FE 50mm F1.4 GM

SEL50F14GM
$2,019.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 20-70mm F4 G
Discount17%
 

FE 20-70mm F4 G

SEL2070G
$1,389.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$1,689.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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E 15mm F1.4 G
Discount17%
 

E 15mm F1.4 G

SEL15F14G
$919.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$1,119.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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E 11mm F1.8
Discount18%
 

E 11mm F1.8

SEL11F18
$669.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$819.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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E PZ 10-20mm F4 G
Discount17%
 

E PZ 10-20mm F4 G

SELP1020G
$919.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$1,119.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 24-70mm F2.8 GM II
New
 

FE 24-70mm F2.8 GM II

SEL2470GM2
$3,059.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
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FE PZ 16-35mm F4 G
Discount8%
 

FE PZ 16-35mm F4 G

SELP1635G
$1,639.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$1,789.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 70-200mm F2.8 GM OSS II
 

FE 70-200mm F2.8 GM OSS II

SEL70200GM2
$3,769.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 14mm F1.8 GM
 

FE 14mm F1.8 GM

SEL14F18GM
$2,239.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 50mm F2.5 G
Discount16%
 

FE 50mm F2.5 G

SEL50F25G
$769.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$919.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 24mm F2.8 G
Discount16%
 

FE 24mm F2.8 G

SEL24F28G
$769.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$919.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 40mm F2.5 G
Discount16%
 

FE 40mm F2.5 G

SEL40F25G
$769.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$919.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 50mm F1.2 GM
 

FE 50mm F1.2 GM

SEL50F12GM
$3,059.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 35mm F1.4 GM
 

FE 35mm F1.4 GM

SEL35F14GM
$2,139.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
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[Built-to-order] FE C 16-35mm T3.1 G
 

[Built-to-order] FE C 16-35mm T3.1 G

SELC1635G
$8,759.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
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[SPECIAL ORDER] FE 12-24mm F2.8 GM
 

[SPECIAL ORDER] FE 12-24mm F2.8 GM

SEL1224GM
$4,279.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
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1.4x Teleconverter Lens
Discount11%
 

1.4x Teleconverter Lens

SEL14TC
$749.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$849.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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2x Teleconverter Lens
Discount11%
 

2x Teleconverter Lens

SEL20TC
$749.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$849.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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[SPECIAL ORDER] FE PZ 28-135mm F4 G OSS
 

[SPECIAL ORDER] FE PZ 28-135mm F4 G OSS

SELP28135G
$3,539.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
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[SPECIAL ORDER] E PZ 18-110mm F4 G OSS
 

[SPECIAL ORDER] E PZ 18-110mm F4 G OSS

SELP18110G
$5,349.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 90mm F2.8 Macro G OSS
Discount18%
 

FE 90mm F2.8 Macro G OSS

SEL90M28G
$1,329.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$1,629.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 85mm F1.8
Discount22%
 

FE 85mm F1.8

SEL85F18
$679.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$879.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 85mm F1.4 GM
Discount22%
 

FE 85mm F1.4 GM

SEL85F14GM
$2,049.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$2,649.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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E 70-350mm F4.5-6.3 G OSS
Discount11%
 

E 70-350mm F4.5-6.3 G OSS

SEL70350G
$1,179.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$1,329.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 70-300mm F4.5-5.6 G OSS
Discount15%
 

FE 70-300mm F4.5-5.6 G OSS

SEL70300G
$1,689.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$1,989.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 70-200mm F2.8 GM OSS
Discount17%
 

FE 70-200mm F2.8 GM OSS

SEL70200GM
$3,279.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$3,979.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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[Built-to-order] FE 600mm F4 GM OSS
 

[Built-to-order] FE 600mm F4 GM OSS

SEL600F40GM
$19,899.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 55mm F1.8 ZA Sonnar T*
Discount43%
 

FE 55mm F1.8 ZA Sonnar T*

SEL55F18Z
$779.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$1,379.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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E 55-210mm F4.5-6.3 OSS
Discount49%

E 55-210mm F4.5-6.3 OSS

SEL55210
$310.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$609.00
[{"name":"Colour","position":1,"values":["Silver","Black"]}]
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[SPECIAL ORDER] FE 50mm F2.8 Macro
 

[SPECIAL ORDER] FE 50mm F2.8 Macro

SEL50M28
$769.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 50mm F1.8
Discount12%
 

FE 50mm F1.8

SEL50F18F
$359.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$409.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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E 50mm F1.8 OSS
Discount28%

E 50mm F1.8 OSS

SEL50F18
$330.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$459.00
[{"name":"Colour","position":1,"values":["Silver","Black"]}]
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FE 50mm F1.4 ZA Planar T*
 

FE 50mm F1.4 ZA Planar T*

SEL50F14Z
$2,419.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
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[Built-to-order] FE 400mm F2.8 GM OSS
 

[Built-to-order] FE 400mm F2.8 GM OSS

SEL400F28GM
$17,829.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 35mm F2.8 ZA Sonnar T*
Discount36%
 

FE 35mm F2.8 ZA Sonnar T*

SEL35F28Z
$689.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$1,089.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 35mm F1.8
Discount9%
 

FE 35mm F1.8

SEL35F18F
$919.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$1,019.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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E 35mm F1.8 OSS
Discount19%
 

E 35mm F1.8 OSS

SEL35F18
$520.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$649.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 35mm F1.4 ZA Distagon T*
Discount7%
 

FE 35mm F1.4 ZA Distagon T*

SEL35F14Z
$1,739.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$1,889.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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E 30mm F3.5 Macro
 

E 30mm F3.5 Macro

SEL30M35
$409.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 28mm F2
Discount18%
 

FE 28mm F2

SEL28F20
$519.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$639.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 24mm F1.4 GM
 

FE 24mm F1.4 GM

SEL24F14GM
$2,139.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 24-70mm F4 ZA OSS Vario-Tessar T*
Discount34%
 

FE 24-70mm F4 ZA OSS Vario-Tessar T*

SEL2470Z
$929.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$1,429.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 24-240mm F3.5-6.3 OSS
Discount12%
 

FE 24-240mm F3.5-6.3 OSS

SEL24240
$1,229.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$1,399.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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FE 24-105mm F4 G OSS Lens
Discount25%
 

FE 24-105mm F4 G OSS Lens

SEL24105G
$1,489.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$1,989.00
[{"name":"Title","position":1,"values":["Default Title"]}]
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