Sony’s BRAVIA XR TV – The Center of Your Home Entertainment

The word ‘Entertainment’ encompasses much more than it used to a decade ago. From sharing a small chunky television back then to owning your own flat screen TV now, home entertainment has since evolved to become a much more luxurious experience. Needless to say, as times evolve, Sony does too. While you may have heard of our line of BRAVIA XR TVs, there are new features and experiences that will certainly elevate your home entertainment experience that we wish to let you in on. From gesture controls to proximity alerts, read on for the juicy new updates!


Cognitive Processor XR™

Our BRAVIA XR TV with Cognitive Processor XR™ are the world's first TVs with cognitive intelligence. With Cognitive Processor XR™, BRAVIA TVs analyze the content and recreate it the same way humans see and hear in the real world, boasting a new dimension of quality picture and sound.

Shop our BRAVIA TV Collection here.


Series equipped with the Cognitive Processor XR™:

  1. OLED – A95L & A80L

Our OLED TVs take vision and sound to the next level with real-life contrast and immersive sound that matches the picture.





  1.  Full Array Mini LED – X95L

Powered by Cognitive Processor XR™, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in this X95L 4K BRAVIA XR TV for brightness you can feel. You'll enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones, with almost no flare or halos around highlights.




  1.  Full Array LED – X90L

Our Full Array LED, powered by Cognitive Processor XR™, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life colour and depth.




If this is not captivating, then let our award winning BRAVIA CAM* take the next spotlight.


Introducing BRAVIA CAM

Watch: Sony - BRAVIA CAM opens up a new TV experience

Engage in an unparalleled and smarter viewing experience with the BRAVIA CAM, that is compatible with 2022/23 BRAVIA XR™ TVs and BRAVIA X80K, X85K. While you may have heard of its video chatting function, many more fun and new features are bound to bring you endless entertainment as well!


  1. Ambient Optimisation Pro

The Ambient Optimisation Pro recognises where users are sitting and optimises the picture and sound accordingly for the ultimate viewing experience.

  1. Proximity Alert

We have all been told at least once to not stand too close to the TV screen. For those who still need reminders to this day, the Proximity Alert could be your favourite feature. The Proximity Alert recognises when users are sitting too near the TV and informs users to take a step back via a pop-up message shown at the bottom of the screen. While this should prompt most to move back, children may be less responsive to written cues. Fortunately, the Proximity Alert is equipped with a gentle alarm as well, making this feature child-friendly for your young ones at home.


  1. Gesture Control

All the essentials in the palm of your hand. Switch the TV off, pause or play your show, or adjust the volume all with a simple gesture of closing your fist or waving your hand. As simple as a hi and bye! Catch intense movie marathons, watch funny YouTube videos, or binge on your heart wrenching Korean dramas all without having to lift a finger. A seamless experience that’s so one-of-a-kind yet easily achievable with the BRAVIA CAM Gesture Control.

  1. Auto Power Saving

The Auto Power Saving feature helps to recognise when viewers are no longer in front of the TV and dims the display to conserve energy. Enjoy all the action when you’re before the screen and all the savings when you’re not!



  1. Video Chat

Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA CAM™



Endless Entertainment Possibilities with the BRAVIA XR TV

The BRAVIA XR TV offers a realm of entertaining options for your kid at heart. Designed and brought to life by the company behind PlayStation, the BRAVIA XR TV is undeniably the most compatible option there could be for your gaming.

  1. Gaming

Gaming with Auto HDR Tone Mapping

With Auto HDR Tone Mapping, the HDR settings will be optimised instantly during your PS5™ console’s initial setup. Your PS5™ automatically recognises individual BRAVIA XR TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes, you’ll see the crucial details and colours in the brightest and darkest parts of the screen.


Gaming with Auto Genre Picture Mode

BRAVIA XR automatically switches into Game mode to minimise input lag and make the action more responsive. When watching movies on PlayStation5® consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes. 


  1. BRAVIA CORE - Enjoy movies included with BRAVIA XR

Catching the latest blockbusters have never been more convenient. The BRAVIA XR TV with IMAX® Enhanced is ready to give you the best possible IMAX movie experience from BRAVIA CORE movies. BRAVIA CORE Calibrated mode automatically optimises picture settings when watching IMAX Enhanced movies, bringing you the best streaming picture quality and a whole lot of action.

Find out more about the BRAVIA CORE Package here.


  1. Enjoy Endless Entertainment with Sony’s Range of Products

Explore the diverse range of Sony products that will surely elevate your home entertainment experience! Enjoy endless entertainment and expand the capabilities of your home audio by linking your Sony soundbar, headphone & transmitter, or even your neckband to your BRAVIA XR. What follows next, an unprecedented home viewing experience.


With endless entertainment possibilities, it is difficult to rival the BRAVIA XR TV as being the best choice for home entertainment. Coupled with the expansive and exciting features of the BRAVIA CAM, I think you may have just found the ideal home entertainment system to take you through this decade!


*BRAVIA CAM sold separately