G Master Lens - Tomorrow's Lenses Today, From Sony

Lens standards are changing

Advances in camera performance and soaring creative ideals demand a new approach to lens technology. Lenses must evolve to remain ahead of the curve.

With a clear vision of cameras of the future, Sony now redefines the lens.

High resolution and appealing bokeh together at last, from the leader in imaging innovation.

Enjoy exclusive promotion on *selected G Master lenses with every purchase of Alpha Full Frame mirrorless cameras! (selected models only^) Limited period only!

*GM Lens Promo Codes 

  • SEL24F14GM (Get 5% off with Promo Code - LENS-5OFF)
  • SEL35F14GM (Get 5% off with Promo Code - LENS-5OFF)
  • SEL50F14GM (Get 5% off with Promo Code - LENS-5OFF)

*PWP Lens Promo Code

    • Get 10% off with Promo Code - PWP-FF10ILC for below Lens:
      • SEL14F18GM
      • SEL600F40GM
      • SEL100400GM
      • SEL100F28GM
      • SEL1224GM
      • SEL135F18GM
      • SEL14F18GM
      • SEL1635GM2
      • SEL2470GM2
      • SEL300F28GM
      • SEL400F28GM
      • SEL50F12GM
      • SEL70200GM2
      • SEL24F14GM
      • SEL35F14GM
      • SEL50F14GM

      ^Applicable with every purchase of these selected Alpha Full Frame mirrorless cameras.

      • ILCE-9M3
      • ILCE-7CR
      • ILCE-7CM2
      • ILCE-7C/ ILCE-7CL
      • ILCE-7M3/ ILCE-7M3K
      • ILCE-7M4/ ILCE-7M4K
      • ILCE-7RM3/ ILCE-7RM3A
      • ILCE-7RM4/ ILCE-7RM4A
      • ILCE-7RM5
      • ILCE-7SM3
      • ILCE-9M3
      • ILCE-1
      • ILCE-1M2
      • ILME-FX3
      • ILME-FX6