G Master Lens - Tomorrow's Lenses Today, From Sony

Lens standards are changing

Advances in camera performance and soaring creative ideals demand a new approach to lens technology. Lenses must evolve to remain ahead of the curve.

With a clear vision of cameras of the future, Sony now redefines the lens.

High resolution and appealing bokeh together at last, from the leader in imaging innovation.

Enjoy exclusive promotion on *selected G Master lenses with every purchase of Alpha Full Frame mirrorless cameras! (selected models only^) Limited period only!

*GM Lens Promo Codes 

*PWP Lens Promo Codes

  • Get 14% off with Promo Code - PWP-FF14ILC for below Lens:
    • SEL100400GM
    • SEL1224GM 
  • Get 15% off with Promo Code - PWP-FF15ILC for below Lens:
  • Get 16% off with Promo Code - PWP-FF16ILC for below Lens:
    • SEL135F18GM

  • Get 17% off with Promo Code - PWP-FF17ILC for below Lens:
    • SEL14F18GM

  • Get 21% off with Promo Code - PWP-FF21ILC for below Lens:
  • Get 22% off with Promo Code - PWP-FF22ILC for below Lens:

    ^Applicable with every purchase of these selected Alpha Full Frame mirrorless cameras.

    • ILCE-9M3
    • ILCE-7CR
    • ILCE-7CM2
    • ILCE-7C/ ILCE-7CL
    • ILCE-7M3/ ILCE-7M3K
    • ILCE-7M4/ ILCE-7M4K
    • ILCE-7RM3/ ILCE-7RM3A
    • ILCE-7RM4/ ILCE-7RM4A
    • ILCE-7RM5
    • ILCE-7SM3
    • ILCE-9M3
    • ILCE-1
    • ILCE-1M2
    • ILME-FX3
    • ILME-FX6