G Master Lens - Tomorrow's Lenses Today, From Sony

Lens standards are changing

Advances in camera performance and soaring creative ideals demand a new approach to lens technology. Lenses must evolve to remain ahead of the curve.

With a clear vision of cameras of the future, Sony now redefines the lens.

High resolution and appealing bokeh together at last, from the leader in imaging innovation.

Enjoy exclusive promotion on *selected G Master lenses with every purchase of Alpha Full Frame mirrorless cameras! (selected models only^) Limited period only!

*GM Lens Promo Codes 

  • SEL24F14GM (Get 5% off with Promo Code - LENS5OFF)
  • SEL35F14GM (Get 5% off with Promo Code - LENS5OFF)
  • SEL50F14GM (Get 5% off with Promo Code - LENS5OFF)

*PWP Lens Promo Codes

^Applicable with every purchase of these selected Alpha Full Frame mirrorless cameras.

  • ILCE-9M3
  • ILCE-7CR
  • ILCE-7CM2
  • ILCE-7C/ ILCE-7CL
  • ILCE-7M3/ ILCE-7M3K
  • ILCE-7M4/ ILCE-7M4K
  • ILCE-7RM3/ ILCE-7RM3A
  • ILCE-7RM4/ ILCE-7RM4A
  • ILCE-7RM5
  • ILCE-7SM3
  • ILCE-9M2
  • ILCE-1
  • ILME-FX3
  • ILME-FX6