Lens standards are changing
Advances in camera performance and soaring creative ideals demand a new approach to lens technology. Lenses must evolve to remain ahead of the curve.
With a clear vision of cameras of the future, Sony now redefines the lens.
High resolution and appealing bokeh together at last, from the leader in imaging innovation.
Enjoy exclusive promotion on *selected G Master lenses with every purchase of Alpha Full Frame mirrorless cameras! (selected models only^) Limited period only!
*GM Lens Promo Codes
- SEL24F14GM (Get 5% off with Promo Code - LENS5OFF)
- SEL35F14GM (Get 5% off with Promo Code - LENS5OFF)
- SEL50F14GM (Get 5% off with Promo Code - LENS5OFF)
*PWP Lens Promo Codes
- Get 10% off with Promo Code - PWP-LENS10OFF for below Lens:
^Applicable with every purchase of these selected Alpha Full Frame mirrorless cameras.
- ILCE-9M3
- ILCE-7CR
- ILCE-7CM2
- ILCE-7C/ ILCE-7CL
- ILCE-7M3/ ILCE-7M3K
- ILCE-7M4/ ILCE-7M4K
- ILCE-7RM3/ ILCE-7RM3A
- ILCE-7RM4/ ILCE-7RM4A
- ILCE-7RM5
- ILCE-7SM3
- ILCE-9M2
- ILCE-1
- ILME-FX3
- ILME-FX6
