G Master Lens - Tomorrow's Lenses Today, From Sony

Lens standards are changing

Advances in camera performance and soaring creative ideals demand a new approach to lens technology. Lenses must evolve to remain ahead of the curve.

With a clear vision of cameras of the future, Sony now redefines the lens.

High resolution and appealing bokeh together at last, from the leader in imaging innovation.

Enjoy exclusive promotion on *selected G Master lenses with every purchase of Alpha Full Frame mirrorless cameras! (selected models only^) Limited period only!

*GM Lens Promo Codes 

• SEL100400GM (Get 4% off with Promo Code - LENS-4OFF)
• SEL1224GM (Get 4% off with Promo Code - LENS-4OFF)
• SEL50F12GM (Get 5% off with Promo Code - LENS-5OFF)
• SEL24F14GM (Get 5% off with Promo Code - LENS-5OFF)
• SEL135F18GM (Get 6% off with Promo Code - LENS-6OFF)
• SEL14F18GM (Get 7% off with Promo Code - LENS-7OFF)
• SEL35F14GM (Get 12% off with Promo Code - LENS-12OFF)
• SEL50F14GM (Get 13% off with Promo Code - LENS-13OFF)

*PWP Lens Promo Codes

• Get 10% off with Promo Code - PWP-FF10ILC for below Lens:
  • SEL100F28GM
  • SEL1635GM2
    
  • SEL2470GM2
  • SEL300F28GM
  • SEL600F40GM
  • SEL70200GM2

• Get 14% off with Promo Code - PWP-FF14ILC for below Lens:
  
  • SEL100400GM
  • SEL1224GM 

• Get 15% off with Promo Code - PWP-FF15ILC for below Lens:
• SEL50F12GM
• SEL24F14GM
  
• Get 16% off with Promo Code - PWP-FF16ILC for below Lens:
  
  • SEL135F18GM
    
    
• Get 17% off with Promo Code - PWP-FF17ILC for below Lens:
  
  • SEL14F18GM
    
    
• Get 21% off with Promo Code - PWP-FF21ILC for below Lens:
  
  • SEL35F14GM
    
    
• Get 22% off with Promo Code - PWP-FF22ILC for below Lens:
  
  • SEL50F14GM

^Applicable with every purchase of these selected Alpha Full Frame mirrorless cameras.

• ILCE-9M3
• ILCE-7CR
• ILCE-7CM2
• ILCE-7C/ ILCE-7CL
• ILCE-7M3/ ILCE-7M3K
• ILCE-7M4/ ILCE-7M4K
• ILCE-7RM3/ ILCE-7RM3A
• ILCE-7RM4/ ILCE-7RM4A
• ILCE-7RM5
• ILCE-7SM3
• ILCE-9M3
• ILCE-1
• ILCE-1M2
• ILME-FX3
• ILME-FX6