Award-Winning Sony Products 2021

Sony has always been at the forefront of technological advances and quality in the field of consumer electronics. This expertise has led to Sony garnering many prestigious technological and design awards from professional and mainstream media and sources through the years. These accolades aptly personify Sony’s Purpose and Values which is to “Fi...
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Express yourself to the fullest with Alpha 7C Compact Full-Frame camera

The α7C achieves uncompromising full-frame quality with the world's smallest and lightest camera and lens system. Compact in size but meeting high expectations for image quality, AF and speed, it's truly an all-round performer, ready to enhance your creativity wherever you go. Watch our Sony Store product consultants introduce the various featur...
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Replicate Beautiful Moments in Life with Alpha 7C

MIGHT UNCOMPROMISED IN SIZE Introducing the world’s smallest and lightest Full-Frame camera and lens system#, the state-of-the-art α7C camera provides exceptional Full-Frame quality with FE 28-60mm F4-5.6 lens. With α7C’s steadfast auto-focus (AF), the intuitive operability provides effortless handling to ensure precise subject capture. The c...
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Content creation made easy with the new a7C compact full frame camera

In this how-to segment, we’ll highlight all the ways our new a7C compact full frame camera gives you the stunning photo quality you want with the portability you need. We’re here to help you make storytelling and digital content creation the best it can be.  The a7C compact full-frame camera puts creative power in your pocket Take the world’s sm...
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