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[PRE ORDER] Sony × Sanrio Hello Kitty WH-1000XM6 - Shipping from End October
Model: WH-1000XM6
$609.00
$749.00
1
1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.
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- Overview
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- Sony × Hello Kitty
- features
- specifications
- Delivery Information
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OverviewThe WH-1000XM6 features superior noise cancellation with the HD Noise Cancelling Processor QN3, premium sound tuned by renowned mastering engineers, and ulta-clear calls with intelligent six-microphone beamforming and noise reduction.
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Sony × Hello KittySony × Hello Kitty
The Story Behind the Sony x Hello Kitty Collaboration Model
"Pursuing Something That Will Be Loved for Years to Come"
By Sony Community — WH-1000XM6 · WH-CH730N · WH-CH530 · Xperia 10 VIII
Sony has long been dedicated to enriching people's lives through sound, imaging, and technology. Meanwhile, Hello Kitty has remained close to the hearts of people around the world, across generations. Although these two brands may seem quite different, they share a common aspiration: to bring a little more joy and warmth to everyday life.
We spoke with members of the project team to learn more about how the collaboration came to life, from the original concept to the design philosophy behind it.
"Reaching Those Who Have Yet to Experience Sony"
How did this collaboration begin?
Yamamoto · Planning / Sony
The idea started with a desire to create an opportunity for people who do not typically interact with Sony products to discover the brand. In particular, we wanted to introduce Sony to new customer segments, such as younger generations and women, who may not have been our traditional audience.
Sanrio has strong connections with exactly these audiences and has been loved by a passionate fan base for many years. We saw potential in that.
For many people, Sanrio characters are more than just characters. They bring a little brightness to everyday life. Similarly, Sony strives to enrich people's daily experiences through entertainment and technology. The collaboration was inspired by the shared value of wanting to stay close to people's lives and be loved for a long time.
What were your initial thoughts and impressions when Sony first approached you about this collaboration?
Designer / Sanrio
We were genuinely excited and strongly felt that this was a collaboration we would love to pursue together.
Just as Sony sees great potential in Sanrio's characters, we also believe this collaboration provides an opportunity for long-time Sony customers to discover and engage with Sanrio characters in a new way.
By combining Sony's craftsmanship, which has created products loved by people around the world for generations, with Hello Kitty, we see the potential for a unique synergy. Above all, we believe this collaboration can create something truly special that will be loved by many customers and fans.
"Creating Something People Would Want to Carry Every Day"
How did the ideas for the pouch, sacoche, and tote bag come about?
Yamamoto · Planning / Sony
From the very beginning, one of our key goals was to create more moments of happiness in customers' everyday lives.
Sony products are already part of people's daily routines through music, photography, communication, and entertainment. That is why we wanted the collaboration goods to be items people would naturally want to carry with them every day.
We aimed to combine the joy of spending time with Hello Kitty and the practicality of carrying Sony products. The pouch, sacoche, and tote bag were developed as items that could deliver both experiences.
"Blending the Worlds of Two Iconic Brands"
What was the most challenging aspect of the design process?
Miyano & Inukai · Designers / Sony
The greatest challenge was finding the right balance between Hello Kitty's signature charm and Sony's simple and minimalist design.
Sony products are built upon design principles that have been cultivated over many years, including a black-and-silver visual identity and a strong emphasis on horizontal and vertical balance.
Rather than scattering Hello Kitty design elements freely across the product, we incorporated them within a structured "frame code." This textile approach allowed Hello Kitty's charm and Sony's design philosophy to coexist harmoniously. Our goal was to create products that would feel naturally connected to Sony devices when displayed together.
For the headphone pouch, we faced the challenge of preserving Hello Kitty's iconic shape while also ensuring a comfortable fit for the compatible headphones. Achieving both visual appeal and practical functionality required extensive testing and refinement.
What was your first impression when you saw the merchandise designs, and how do they differ from previous Sanrio character merchandise and designs?
Designer / Sanrio
While preserving Hello Kitty's timeless charm and cuteness, I felt the designs were sophisticated and refined, making them easy for adults to incorporate into their everyday lives.
In particular, the use of embroidered Hello Kitty fabric on the products was a fresh and unique expression that has rarely been seen in previous Sanrio character merchandise. The products are crafted with great attention to detail, and I was impressed by the high level of quality when I saw them in person.
I believe these products successfully showcase Hello Kitty's charm and will help introduce her appeal to even more people.
Looking back on the development process, what stands out most in your memory?
Miyano & Inukai · Designers / Sony
Without compromising Hello Kitty's distinctive character, we repeatedly refined the design to achieve both practicality and ease of use as a case for Sony products.
From the size and shape of the goods to the subtle details of her ears and ribbon, we carefully fine-tuned every element through repeated prototyping.
To ensure the designs stayed true to Hello Kitty's character, we brought together a team of passionate Sanrio fans whose shared love and attention to detail helped shape every aspect of the collaboration.
Was there anything particularly memorable during the development process?
Designer / Sanrio
When reviewing the key visual, I was particularly impressed by how successfully it balanced Hello Kitty's signature charm, a core element of the Sanrio brand, with the simple and sophisticated aesthetic that Sony sought to achieve.
The final key visual strikes a wonderful balance, retaining Hello Kitty's charm within a refined and mature design. I feel it has become something that can appeal not only to existing Hello Kitty fans, but also to people who may not typically engage with the character.
Capturing the Moment Hello Kitty Meets Sony
We heard there was a special story behind the key visual as well.
Koseki · Designer / Sony
We wanted to protect the sense of kawaii that Sanrio has carefully nurtured over the years. Respect for the character and appreciation for Hello Kitty fans were always at the forefront of our minds throughout the creative process.
At the same time, we were particularly focused on creating a visual that would remain true to Hello Kitty's charm while reflecting Sony's simplicity and design aesthetic.
In collaborations, there is often a temptation to include more elements. This time, however, we intentionally embraced negative space. Rather than letting one brand overshadow the other, we sought a balance where the distinct appeal of both brands could naturally coexist.
What we wanted to portray was "the very first moment" when Hello Kitty encounters Sony.
The scene depicts Hello Kitty enjoying one of her everyday moments, playing with alphabet building blocks. Into that familiar world, Sony quietly enters, opening the door to new experiences, discoveries, and excitement.
Rather than prescribing a single interpretation, we hope each customer can imagine their own story behind the collaboration.
Bringing Joy Beyond the Products and Goods
Finally, do you have a message for customers?
Sony
Through this collaboration, we hope each customer will discover their own unique connection with Sony. Just as Hello Kitty has become a part of everyday life for so many people, we hope Sony products such as Xperia smartphones and headphones will become cherished companions as well. We also hope this collaboration opens the door to new experiences in music and entertainment, bringing even more enjoyment to everyday life.
Sanrio
We are delighted that this first collaboration with Sony has resulted in such a special collection, one that we can confidently share with customers who have been eagerly looking forward to it. Through these beautifully designed Sony products, which thoughtfully incorporate the charm of Hello Kitty's world, we hope to bring a little joy and companionship to customers' everyday lives. We also hope that the collaboration items will become part of many happy memories to come.
(Top left) Yamagata, Customer Engagement Division · (Top center) Yamamoto, Customer Engagement Division · (Top right) Kajii, Customer Engagement Division · (Bottom left) Koseki, Creative Center · (Bottom center) Miyano, Creative Center · (Bottom right) Inukai, Creative Center
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Features
The next evolution in noise cancellation
Quiet, down to the finest detail. Powered by advanced processors and an adaptive microphone system, noise cancelling is optimised in real time—so your world stays undisturbed, and your sound stays pure.
7x faster. Flawless control.
With processing speeds seven times faster than its predecessor, the HD Noise Cancelling Processor QN3 fine-tunes 12 microphones in real time—delivering a dramatic leap in noise cancelling, sound quality, and call clarity.
12 microphones. Precise detection.
With optimally placed microphones, noise cancellation adapts more precisely to your fit and environment—so your sound feels effortless and powerful.
Real-time analysis. Adaptive quiet.
Our new Adaptive NC Optimiser delivers unmatched noise-cancelling precision— adjusting to external noise, air pressure, and even your fit for uninterrupted, immersive sound.
Stay in sync. Wherever you are
Our Auto Ambient Sound mode is even better at adapting to your surroundings in real time, balancing music and external sound. Multiple microphones filter noise or let in what matters: announcements, conversations, or the world around you. Adjust settings automatically or fine-tune them manually in the Sound Connect app.
Premium sound, co-created with the masters
Hear music as it was meant to be. Co-created with world-renowned mastering engineers, these headphones deliver studio-level precision—preserving every nuance, every note, exactly as the artist intended.
Hear it as the artist intended
Developed in collaboration with mastering engineers, the WH-1000XM6 refines every note for studio-level accuracy. From deep bass to crisp highs, its tuning unlocks the full potential of every song—delivering the emotion, energy, and detail the artist intended.
Randy Merill / Sterling Sound
Ariana Grande, Taylor Swift, Ed Sheeran, Adele, John Mayer, James Blake, Olivia Rodrigo and Gracie AbramsCapturing the artist’s intent and expressionSony has always been a benchmark for premium quality, and these headphones take it to a new level. When I listen to music on the WH-1000XM6 headphones, I can be transported to a different world. They have excellent bass response, overall great frequency response, great soundstage, stereo width, great depth, and great presence and detail. They truthfully represent the sounds of the recordings that we work so hard to make. I really enjoy them.
Chris Gehringer / Sterling Sound
Rihanna, Lady Gaga, Glass Animals, Kelly Clarkson, Mariah Carey, Busta Rhymes, BLACKPINK, BTS and Le Sserafim A listening experience, reimaginedThe WH-1000XM6 headphones blow me away. These headphones really reproduce bass and it's not just something in your ears, you start to feel it in your body, and nobody's really ever gotten close to that. These headphones bring you to a place where the music becomes intimate, so you become closer to the music. You are immersed in the sound. You're swimming in the music. It's a full experience. The WH-1000XM6 headphones are amazing.
Mike Piacentini / Battery Studios
Bob Dylan, Depeche Mode, Johnny Mathis and James BrownThe artistry behind the engineeringWe, as mastering engineers, we spend a ton of time going back and forth with the artists and producers trying to make their vision sound the way they intend. I think, particularly on the WH-1000XM6, the experience that the listener is going to have is going to ultimately be a more enjoyable experience because they're hearing every single emotion, engineering decision and songwriting choice that the artist and engineer have made.
Michael Romanowski / Coast Mastering
Alicia Keys, Prince, Bonnie Raitt, Earth, Wind & Fire, Cain Brown, the Star Wars soundtrackSony's philosophy: Bridging art to listenersThe thing that I love is there is an intent from Sony to always strive for the best. To make the best product that serves as a bridge from the art to the consumer. These headphones have done that. The WH-1000XM6 headphones are that bridge. The consumer can now be transported to where the artist wanted them to go. The artist can tell that story, and they can hear that story. You're a part of the music. I think this would be a wonderful experience and I would definitely recommend them for fans of music.
Engineered to perfection
A specially designed driver unit delivers clarity that feels almost tangible—highs shimmer, vocals breathe, and every detail comes through with precision. With optimised circuitry and premium materials, sound flows effortlessly, pure and balanced.
Richer detail. Clearer vocals.
The high rigidity carbon fiber composite material dome and uniquely developed voice coil structure bring out the subtleties in every frequency—so vocals sound richer, instruments feel more defined, and every track carries more emotion.
Authenticity, in every note
The newly developed look-ahead noise shaper D/A conversion technology in our HD Noise Cancelling Processor QN3 better anticipates and adjusts the combined output—reducing distortion, enhancing bass energy, and delivering crisp, fast sound that stays true to your music.
Enjoy High-Resolution Audio with and without wires
The WH-1000XM6 supports High-Resolution Audio and High-Resolution Audio Wireless, thanks to LDAC, our industry-adopted audio coding technology. LDAC transmits approximately three times more data than conventional Bluetooth® audio for exceptional High-Resolution Audio quality.
Real-time restoration of all your compressed files
Using Edge-AI (Artificial Intelligence), DSEE Extreme™ upscales compressed digital music files in real time. Dynamically recognising instrumentation, musical genres and individual elements of each song, it restores high range sound lost in compression.
Fine-tune your entertainment experience
With the Sony | Sound Connect app it's easy to personalise your sound. Compare settings, tweak the details, and find the perfect balance for every song, scene, and game session.
Music
Dial in your perfect sound with the 10-band EQ, or create a spacious feel with a Background Music Effect.
Game
Game EQ, developed with INZONE expertise, enhances sound clarity for FPS gaming across our headphone range.
Cinema
360 Reality Audio Upmix for Cinema brings spatial sound experience just like you are in a movie theater from 2ch stereo sound by Sony’s unique upmix and 360 Spatial Sound technology.
Cinema comes alive
Dialogues, sound effects, and BGMs in 2ch stereo sound of movie contents through streaming services are transformed into a cinematic sound field with deep immersion. By enhancing dynamic bass and powerful sound, it expands sound beyond your headphones for a theatre-like experience. 360 Reality Audio Upmix for Cinema makes playback of stereo audio sound like spatial audio in your headphones by using Sony‘s 360 Spatial Sound technology.
A new sound experience for AR gaming
If you’re looking for new entertainment options beyond music and movies, the WH-1000XM6 uses new sensors and spatial sound technology to deliver immersive sound for Augmented Reality games like "Ingress" from Niantic.When playing "Ingress" with the WH-1000XM6, sensor and spatial sound technologies deliver a new experience: using head tracking, the sound is conveyed from different directions to line up perfectly with the action on the screen.
Head tracking function
Head tracking ensures a realistic and compelling listening experience by automatically adjusting sound fields to compensate for your head movement. Sounds are precisely aligned with your headphones, even as you move, to completely involve you in your listening, when paired with compatible devices and services.
Experience head tracking for yourself
Experience the immersive power of head tracking for yourself with this simulation. Pop on some headphones and watch the video to learn more and hear how head tracking makes your listening more realistic.
Certified headphones for a personalised experience
With 360 Reality Audio Certified headphones and our Sony | Sound Connect app you can optimise your experience by analysing your individual ear shapes, and enjoy the ultimate immersive music experience.An advanced personal optimisation algorithm gives an even greater sense of sound space, distance and height, allowing you to become even more immersed in the music.
Ultra-clear calls
Clarity in every call. Intelligent beamforming isolates your voice from background noise, so you’re always heard—even when others are talking. Need to mute? Do it instantly, right from your headphones.
Focused on your voice
With a six-microphone AI-based beamforming system, the WH-1000XM6 hones in on your voice while filtering out background noise—so every word comes through sharp and clear, even in busy environments.
Intelligent noise reduction
The AI-optimised noise reduction algorithm suppresses background sounds while isolating your voice. Beamforming microphones and Precise Voice Pickup Technology ensure every word is heard clearly—even in noisy settings.1 = With noise2 = Without noise
Wind-noise free
An refined microphone structure minimises wind interference—reducing noise on your calls and ensuring a clearer, more comfortable listening experience.
Tailor-quality. Masterfully crafted.
All-day wear comfort. A wider headband and smooth vegan leather ensure a pressure-free fit.
Soft fit
Designed for all-day wear, this supple, stretchable material provides a secure yet gentle fit—reducing pressure while blocking external noise. And with a fingerprint-resistant finish, it stays pristine, even through daily use.
Noiseless, seamless
A wider headband. A perfect fit. With a stepless slider and seamless swivel, every adjustment is effortlessly smooth—so all you feel is comfort. The asymmetrical design makes it easy to identify left from right at a glance.
Intuitive controls
Easily switch between noise cancelling, ambient sound, and mic mute with tactile buttons and a responsive touch panel. Fine-tune your settings in the app for a personalised experience.
Foldable design
Designed with the precision of handcrafted workmanship, the folding mechanism uses advanced metal injection techniques for a seamless, durable fold, ensuring a design that is as refined as it is resilient.
Compact carrying case
Designed to slip seamlessly into bags and airplane pockets, the compact case now features a magnetic closure for easy access—so your headphones are always ready to go.
Inspired by nature, made for the city.
In Olive Gray these headphones bring together the tranquil calm of nature and the urban sophistication of city life. This serene, greenish-gray shade has rich, earthy tones that bring a sense of depth, while silver metallic accents make Olive Gray perfect for both casual looks and refined, city-inspired elegance, adapting perfectly to every occasion.
Premium colours
Platinum Silver, Midnight Blue, Black, Sand Pink, Sandstone and Olive Gray. Choose the one that fits your style.
Sustainably crafted
Made from recycled materials sourced from post-consumer waste, these headphones and their carrying case are designed to minimise environmental impact without compromising quality.
More intuitive. Smarter than ever.
With intuitive controls, you can adjust volume and play music without reaching for your phone. The headphones even detect when you’re speaking, pausing the music to let you engage seamlessly with your surroundings.
Quick Access
A shortcut to your music with simple taps, and no need to touch your smartphone. You can enjoy your music in an effortless way.
Scene-based listening
Provides a sound experience just tailored to you by sensing the current situation and scene such as walking, running and gym.
Plays music automatically
You can enjoy music exactly when you need them by turning on Wear to Play and each scene. Playback starts automatically when you put your headphones in — no need to touch your smartphone — and plays the right music for the moment, based on your daily routines or sensing activities like a daily walk, gym workout, or commute. And, with Voice Cue you'll still be notified of important information like appointments and reminders, so you can always stay connected to both life and entertainment wherever you go.
Adjusts to the world around you
Adaptive Sound Control senses where you are and what you’re doing, then uses AI to change ambient sound settings for the ideal listening experience. Over time, it can learn your behaviour, recognise locations you visit often, and tailor the sound to suit your location.
Total convenience, total customisation
Your headphones are even better with the Sound Connect app. The simple, intuitive interface lets you dial in your ideal sound and shortcut settings, and can keep track of your recent listening history. Safe Listening even lets you check you're in line with WHO healthy listening habits.
Talk it out with Google Gemini
Get hands-free help – Just say ‘Hey Google.." to access Gemini and have a natural, free-flowing conversation about anything you need to know on-the-go. Listen to music, connect with friends, get notifications and more when connected to your smartphone.
Built-in voice control
You can also use built-in voice control for noise cancellation, volume, and playback when connected to any device.
Instant pause. Instant play.
Just take the headphones off and the music stops – a capacitive sensor knows when you are wearing them. It also helps improve detection accuracy and design. Put the headphones back on and the music starts again.
Control headphones with head gestures
You can operate your headphones using natural head gestures, like receiving or declining calls, or operating Auto Play, by nodding or shaking your head.
Talk and hear only ambient sound
You can set Speak-to-Chat to automatically lower the music volume as soon as you speak to someone, so you can hear ambient sound and conduct a conversation — handy if you want to keep your headphones on or your hands are full. And once your chat is over, your music volume returns to normal automatically.
Smooth and fast. Ultra-low latency.
Sound that keeps up with you. The WH-1000XM6 are ready for LE Audio, delivering ultra-low latency for gaming and more. Multi-Point and Auto Switch make switching between devices seamless, while the long-lasting battery keeps you connected longer.
Next-generation Bluetooth audio
Enjoy ultra-low latency for flawless gaming, effortless access to public broadcasts with Auracast™, and—of course—exceptional sound quality. Multi-point and auto-switching keep you connected without interruption.With the addition of the Gaming Audio Profile, a specialised LE Audio profile, latency is reduced even further. This is perfect for first-person shooter (FPS) games, rhythm games, and any other scenario where a split-second audio response makes all the difference.
Multipoint Connection
For total convenience, your headphones can be paired with two Bluetooth® devices at the same time, automatically switching when a call is received or playback is started on either device.
Easy pairing with your computer
Swift Pair makes it quick and easy to pair your headphones with your Windows 11 or Windows 10 laptop, desktop PC or tablet. Pop-up pairing guidance appears on nearby Windows 11 or Windows 10 devices when pairing mode is selected.
Find your headphones with Fast Pair
By pressing and holding the power button, the WH-1000XM6 enables quick effortless Bluetooth® pairing with your Android™ devices. You can even check to see where you last used it, if misplaced.
Listen while you charge
Need to keep going when the battery’s low? Simply plug in the USB charging cable and keep listening. Both Bluetooth and audio cable connections are supported. Even quicker charging is possible with the headphones off—just 3 minutes gives you up to 1 hour of playback.
Mute and unmute, easily
Mute or unmute by double pressing the NC/AMB button. No need to reach for your device.
All day power and quick charging
With a huge 30 hours of battery life you’ll have enough power even for long trips. If you need to top up in a hurry, you can get 3 hours' worth of charge after just 3 minutes with an optional USB-PD compatible AC adapter.
What’s in the box
Open up the packaging of your WH-1000XM6 headphones and you’ll find a carrying case, headphone cable (approx. 1.2m) and USB charging cable.
Aiming to achieve a zero environmental footprint
Inspired by the beauty of the world, Sony is doing its part to help preserve the Earth, while still offering superior sound quality and listening experiences. With a goal of achieving a zero environmental footprint across the entire Sony Group by the year 2050, we are accelerating numerous green initiatives.
Made with recycled plastic
Recycled materials sourced from post-consumer waste are used in both the headphones and carrying case.
Sustainable paper materials
We continue to advance the adoption of Sony’s proprietary paper, Original Blended Material, for the packaging of our flagship headphone model, the 1000X series (the WF-1000XM5, WF-1000XM4, WH-1000XM5 and WH-1000XM6). Original Blended Material is an environmentally conscious paper material made from bamboo, sugarcane fibres, and post-consumer recycled paper.
Accessibility
We believe technology should make the world more interactive, more creative, more entertaining, and more inclusive. by incorporating human-centric, inclusive design into our audio products, we deliver our Kando experience to all our users, regardless of age, ability or environment.
Effortless open, close, carry
A magnetic closure makes it quicker and easier to access and store your headphones.
Always the right fit
The asymmetrical headband design makes it easy to identify the left and right sides at a glance.
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Specifications
The WH-1000XM6 features superior noise cancellation with the HD Noise Cancelling Processor QN3, premium sound tuned by renowned mastering engineers, and ulta-clear calls with intelligent six-microphone beamforming and noise reduction.
Size & Weight
WEIGHTApprox. 254 g
General Features
HEADPHONE TYPEClosed
DRIVER UNIT30 mm
MAGNETNeodymium
IMPEDANCE (OHM)48 ohm (1 kHz) (when connecting via the headphone cable with the unit turned on) , 16 ohm (1 kHz) (when connecting via the headphone cable with the unit turned off)
FREQUENCY RESPONSE4 Hz - 40,000 Hz (JEITA)
FREQUENCY RESPONSE (ACTIVE OPERATION)4 Hz - 40,000 Hz (JEITA)
FREQUENCY RESPONSE(BLUETOOTH® COMMUNICATION)20 Hz-20,000 Hz (44.1 kHz sampling) 20 Hz-40,000 Hz (LDAC 96 kHz sampling 990 kbps)
SENSITIVITIES (DB/MW)103 dB / mW (when connecting via the headphone cable with the unit turned on) , 102 dB / mW (when connecting via the headphone cable with the unit turned off)
CORD TYPESingle-sided (detachable)
CORD LENGTHApprox. 1.2 m
PLUGGold-plated L-shaped stereo mini plug
INPUT(S)Stereo Mini Jack
WEARING STYLEOver Ear
MULTIPOINT CONNECTIONYes
DSEE ExtremeYes
PASSIVE OPERATIONYes
AMBIENT SOUND MODEYes
UNIT OF MICROPHONEMEMS
DIRECTION OF MICROPHONEOmni directional
Battery
BATTERY CHARGE TIMEApprox. 3.5 hrs
BATTERY CHARGE METHODUSB
BATTERY LIFE(CONTINUOUS MUSIC PLAYBACK TIME)Max. 30 hrs (NC ON) , Max. 40 hrs (NC OFF)
BATTERY LIFE(CONTINUOUS COMMUNICATION TIME)Max. 24 hrs (NC ON) , Max. 28 hrs (NC OFF)
Bluetooth® Specification
BLUETOOTH® VERSIONBluetooth Specification Version5.3
BLUETOOTH® CORE VERSIONBluetooth Specification Version5.3
EFFECTIVE RANGEApprox. 10 m
FREQUENCY RANGE2.4 GHz band (2.400 0 GHz - 2.483 5 GHz)
PROFILEA2DP, AVRCP, HFP, HSP, TMAP, CSIP, MCP, VCP, CCP, PBP, GMAP
SUPPORTED AUDIO FORMAT(S)SBC, AAC, LDAC, LC3
SUPPORTED CONTENT PROTECTIONSCMS-T
Noise Cancelling
PERSONAL NC OPTIMIZERAdaptive NC Optimizer
ATMOSPHERIC PRESSURE OPTIMIZINGYes
AMBIENT SOUND MODEYes
AUTO AMBIENT SOUNDYes
QUICK ATTENTIONYes
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Sony offers free deliveries for orders $100 and above. For orders below $100, a standard delivery charge of $2.90 will be applied during checkout.
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Products excluding those listed under Televisions and Home Cinema:
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Receive it the next working day
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Receive it the next working day
Order on Thursday 11am (eve of PH), receive it on Monday
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Orders after 2pm
Receive it on the 3rd working day
Order on Thursday 2pm (eve of PH), receive it on Tuesday
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*Same day delivery promotion period will be highlighted on homepage and/ or product page.Large products (products listed under Televisions and Home Cinema):
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For more information, please refer to our Online Shopping FAQ
- Overview
- Promotions
- Sony × Hello Kitty
- Delivery Information
-
OverviewThe WH-1000XM6 features superior noise cancellation with the HD Noise Cancelling Processor QN3, premium sound tuned by renowned mastering engineers, and ulta-clear calls with intelligent six-microphone beamforming and noise reduction.
-
Promotions
Sony Store Promotions Sony Store Online SingaporeDeals & Promotions
Exclusive offers, rewards, and member benefits — all in one place.Sony Store Exclusive
Complimentary
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How: Simply present your Sony Store Online proof of purchase.When: Within the first 30 days from date of delivery.Shop Eligible ModelsEligible Models
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Register eligible Sony products and enjoy complimentary gifts and exclusive redemption rewards across TVs, Audio, Cameras, Lenses and more.
Learn MoreInstallment Payment Methods
PayLater by Grab
Apply these promo codes to enjoy exclusive savings. Valid till 30 Sep 2026.
$8 off min $250PAYLATERIT8$25 off min $700PAYLATERIT25$55 off min $1,400PAYLATERIT55$8 & $25 OFF applicable for PayLater by Grab transactions. $55 OFF applicable for 8 or 12-month installment options only.
SPayLater
Buy Now, Pay Later — 0% interest!
Choose SPayLater at checkout and enjoy:
$25 off $300 — New users$10 off $250 — Existing usersDiscount Programs
🎓Student Portal
Save up to an additional 25% OFF with exclusive student-only discounts. Calling all students — join now and level up your Sony gear.
Learn More
🏢Corporate Privilege Program
Enjoy up to 25% OFF as a corporate partner. Join the Corporate Privilege Program for exclusive discounts and priority benefits.
Join NowLoyalty Program💰 My Sony Rewards
Sign up today and receive a new member bonus instantly — stackable with all ongoing promotions across every Sony Store.
New Member Bonus: $5 voucherSign Up Now
All promotions are subject to availability and applicable terms & conditions.
Sony Store Online Exclusive promotions are valid for online purchases only. -
Sony × Hello KittySony × Hello Kitty
The Story Behind the Sony x Hello Kitty Collaboration Model
"Pursuing Something That Will Be Loved for Years to Come"
By Sony Community — WH-1000XM6 · WH-CH730N · WH-CH530 · Xperia 10 VIII
Sony has long been dedicated to enriching people's lives through sound, imaging, and technology. Meanwhile, Hello Kitty has remained close to the hearts of people around the world, across generations. Although these two brands may seem quite different, they share a common aspiration: to bring a little more joy and warmth to everyday life.
We spoke with members of the project team to learn more about how the collaboration came to life, from the original concept to the design philosophy behind it.
"Reaching Those Who Have Yet to Experience Sony"
How did this collaboration begin?
Yamamoto · Planning / Sony
The idea started with a desire to create an opportunity for people who do not typically interact with Sony products to discover the brand. In particular, we wanted to introduce Sony to new customer segments, such as younger generations and women, who may not have been our traditional audience.
Sanrio has strong connections with exactly these audiences and has been loved by a passionate fan base for many years. We saw potential in that.
For many people, Sanrio characters are more than just characters. They bring a little brightness to everyday life. Similarly, Sony strives to enrich people's daily experiences through entertainment and technology. The collaboration was inspired by the shared value of wanting to stay close to people's lives and be loved for a long time.
What were your initial thoughts and impressions when Sony first approached you about this collaboration?
Designer / Sanrio
We were genuinely excited and strongly felt that this was a collaboration we would love to pursue together.
Just as Sony sees great potential in Sanrio's characters, we also believe this collaboration provides an opportunity for long-time Sony customers to discover and engage with Sanrio characters in a new way.
By combining Sony's craftsmanship, which has created products loved by people around the world for generations, with Hello Kitty, we see the potential for a unique synergy. Above all, we believe this collaboration can create something truly special that will be loved by many customers and fans.
"Creating Something People Would Want to Carry Every Day"
How did the ideas for the pouch, sacoche, and tote bag come about?
Yamamoto · Planning / Sony
From the very beginning, one of our key goals was to create more moments of happiness in customers' everyday lives.
Sony products are already part of people's daily routines through music, photography, communication, and entertainment. That is why we wanted the collaboration goods to be items people would naturally want to carry with them every day.
We aimed to combine the joy of spending time with Hello Kitty and the practicality of carrying Sony products. The pouch, sacoche, and tote bag were developed as items that could deliver both experiences.
"Blending the Worlds of Two Iconic Brands"
What was the most challenging aspect of the design process?
Miyano & Inukai · Designers / Sony
The greatest challenge was finding the right balance between Hello Kitty's signature charm and Sony's simple and minimalist design.
Sony products are built upon design principles that have been cultivated over many years, including a black-and-silver visual identity and a strong emphasis on horizontal and vertical balance.
Rather than scattering Hello Kitty design elements freely across the product, we incorporated them within a structured "frame code." This textile approach allowed Hello Kitty's charm and Sony's design philosophy to coexist harmoniously. Our goal was to create products that would feel naturally connected to Sony devices when displayed together.
For the headphone pouch, we faced the challenge of preserving Hello Kitty's iconic shape while also ensuring a comfortable fit for the compatible headphones. Achieving both visual appeal and practical functionality required extensive testing and refinement.
What was your first impression when you saw the merchandise designs, and how do they differ from previous Sanrio character merchandise and designs?
Designer / Sanrio
While preserving Hello Kitty's timeless charm and cuteness, I felt the designs were sophisticated and refined, making them easy for adults to incorporate into their everyday lives.
In particular, the use of embroidered Hello Kitty fabric on the products was a fresh and unique expression that has rarely been seen in previous Sanrio character merchandise. The products are crafted with great attention to detail, and I was impressed by the high level of quality when I saw them in person.
I believe these products successfully showcase Hello Kitty's charm and will help introduce her appeal to even more people.
Looking back on the development process, what stands out most in your memory?
Miyano & Inukai · Designers / Sony
Without compromising Hello Kitty's distinctive character, we repeatedly refined the design to achieve both practicality and ease of use as a case for Sony products.
From the size and shape of the goods to the subtle details of her ears and ribbon, we carefully fine-tuned every element through repeated prototyping.
To ensure the designs stayed true to Hello Kitty's character, we brought together a team of passionate Sanrio fans whose shared love and attention to detail helped shape every aspect of the collaboration.
Was there anything particularly memorable during the development process?
Designer / Sanrio
When reviewing the key visual, I was particularly impressed by how successfully it balanced Hello Kitty's signature charm, a core element of the Sanrio brand, with the simple and sophisticated aesthetic that Sony sought to achieve.
The final key visual strikes a wonderful balance, retaining Hello Kitty's charm within a refined and mature design. I feel it has become something that can appeal not only to existing Hello Kitty fans, but also to people who may not typically engage with the character.
Capturing the Moment Hello Kitty Meets Sony
We heard there was a special story behind the key visual as well.
Koseki · Designer / Sony
We wanted to protect the sense of kawaii that Sanrio has carefully nurtured over the years. Respect for the character and appreciation for Hello Kitty fans were always at the forefront of our minds throughout the creative process.
At the same time, we were particularly focused on creating a visual that would remain true to Hello Kitty's charm while reflecting Sony's simplicity and design aesthetic.
In collaborations, there is often a temptation to include more elements. This time, however, we intentionally embraced negative space. Rather than letting one brand overshadow the other, we sought a balance where the distinct appeal of both brands could naturally coexist.
What we wanted to portray was "the very first moment" when Hello Kitty encounters Sony.
The scene depicts Hello Kitty enjoying one of her everyday moments, playing with alphabet building blocks. Into that familiar world, Sony quietly enters, opening the door to new experiences, discoveries, and excitement.
Rather than prescribing a single interpretation, we hope each customer can imagine their own story behind the collaboration.
Bringing Joy Beyond the Products and Goods
Finally, do you have a message for customers?
Sony
Through this collaboration, we hope each customer will discover their own unique connection with Sony. Just as Hello Kitty has become a part of everyday life for so many people, we hope Sony products such as Xperia smartphones and headphones will become cherished companions as well. We also hope this collaboration opens the door to new experiences in music and entertainment, bringing even more enjoyment to everyday life.
Sanrio
We are delighted that this first collaboration with Sony has resulted in such a special collection, one that we can confidently share with customers who have been eagerly looking forward to it. Through these beautifully designed Sony products, which thoughtfully incorporate the charm of Hello Kitty's world, we hope to bring a little joy and companionship to customers' everyday lives. We also hope that the collaboration items will become part of many happy memories to come.
(Top left) Yamagata, Customer Engagement Division · (Top center) Yamamoto, Customer Engagement Division · (Top right) Kajii, Customer Engagement Division · (Bottom left) Koseki, Creative Center · (Bottom center) Miyano, Creative Center · (Bottom right) Inukai, Creative Center
-
Delivery Information
How much does delivery cost?
Sony offers free deliveries for orders $100 and above. For orders below $100, a standard delivery charge of $2.90 will be applied during checkout.
What is the expected delivery lead time?
Products excluding those listed under Televisions and Home Cinema:
For orders below $100, your order will be delivered within 3 working days upon order placement of products.
For orders $100 and above, placed before 2pm on Monday - Thursday excluding eve of public holidays, delivery will be next day. Orders received on the weekend may take longer as some logistics partners do not support delivery on Sunday. Please refer to the following table for delivery estimates:
Time Of Order
Estimated Delivery Date
Example
Mon – Thu
Orders before 2pm
Receive it the next working day
Order on Monday 11am, receive on Tuesday
Mon – Thu
Orders after 2pm
Receive it the 3rd working day
Order on Monday 2pm, receive on Wednesday
Fri, Eve of PH
Orders before 2pm
Receive it the next working day
Order on Thursday 11am (eve of PH), receive it on Monday
Fri – Sun, Eve of PH
Orders after 2pm
Receive it on the 3rd working day
Order on Thursday 2pm (eve of PH), receive it on Tuesday
Same day delivery is only applicable for orders $100 and above during selected periods and/ or models*. Same day delivery is only applicable for orders made on Monday - Saturday, before 2pm. Please expect a phone call after placing your order for arrangement of the time of delivery.
*Same day delivery promotion period will be highlighted on homepage and/ or product page.Large products (products listed under Televisions and Home Cinema):
Next day delivery may not be applicable. Please expect a phone call after placing your order for arrangement of the date of delivery.
Some condominiums may have specific delivery time slots and/ or limit deliveries. Kindly check with your condominium management for the approved time slots for delivery. Please notify your condominium management once we have confirmed the delivery date and time.
Where do you ship to?
Shipping is only available within Singapore. Delivery will only be made to address located on the main Singapore island, with the exclusion of restricted zones. Delivery to Sentosa island will be subject to additional charges. Where Sony is unable to deliver, we will endeavour to notify you as soon as we become aware of the restriction.
For more information, please refer to our Online Shopping FAQ
- Overview
- Promotions
- Sony × Hello Kitty
- Delivery Information
-
OverviewThe WH-1000XM6 features superior noise cancellation with the HD Noise Cancelling Processor QN3, premium sound tuned by renowned mastering engineers, and ulta-clear calls with intelligent six-microphone beamforming and noise reduction.
-
Promotions
Sony Store Promotions Sony Store Online SingaporeDeals & Promotions
Exclusive offers, rewards, and member benefits — all in one place.Sony Store Exclusive
Complimentary
LCD Protection,
On UsPurchase any eligible camera at Sony Stores or Sony Store Online. Bring your proof of purchase to Sony Store Wisma or Sony Store 313 within 30 days of delivery to redeem your complimentary LCD Screen Protection.
How: Simply present your Sony Store Online proof of purchase.When: Within the first 30 days from date of delivery.Shop Eligible ModelsEligible Models
Register & Redeem
My Sony Rewards — Register & Get
Register eligible Sony products and enjoy complimentary gifts and exclusive redemption rewards across TVs, Audio, Cameras, Lenses and more.
Learn MoreInstallment Payment Methods
PayLater by Grab
Apply these promo codes to enjoy exclusive savings. Valid till 30 Sep 2026.
$8 off min $250PAYLATERIT8$25 off min $700PAYLATERIT25$55 off min $1,400PAYLATERIT55$8 & $25 OFF applicable for PayLater by Grab transactions. $55 OFF applicable for 8 or 12-month installment options only.
SPayLater
Buy Now, Pay Later — 0% interest!
Choose SPayLater at checkout and enjoy:
$25 off $300 — New users$10 off $250 — Existing usersDiscount Programs
🎓Student Portal
Save up to an additional 25% OFF with exclusive student-only discounts. Calling all students — join now and level up your Sony gear.
Learn More
🏢Corporate Privilege Program
Enjoy up to 25% OFF as a corporate partner. Join the Corporate Privilege Program for exclusive discounts and priority benefits.
Join NowLoyalty Program💰 My Sony Rewards
Sign up today and receive a new member bonus instantly — stackable with all ongoing promotions across every Sony Store.
New Member Bonus: $5 voucherSign Up Now
All promotions are subject to availability and applicable terms & conditions.
Sony Store Online Exclusive promotions are valid for online purchases only. -
Sony × Hello KittySony × Hello Kitty
The Story Behind the Sony x Hello Kitty Collaboration Model
"Pursuing Something That Will Be Loved for Years to Come"
By Sony Community — WH-1000XM6 · WH-CH730N · WH-CH530 · Xperia 10 VIII
Sony has long been dedicated to enriching people's lives through sound, imaging, and technology. Meanwhile, Hello Kitty has remained close to the hearts of people around the world, across generations. Although these two brands may seem quite different, they share a common aspiration: to bring a little more joy and warmth to everyday life.
We spoke with members of the project team to learn more about how the collaboration came to life, from the original concept to the design philosophy behind it.
"Reaching Those Who Have Yet to Experience Sony"
How did this collaboration begin?
Yamamoto · Planning / Sony
The idea started with a desire to create an opportunity for people who do not typically interact with Sony products to discover the brand. In particular, we wanted to introduce Sony to new customer segments, such as younger generations and women, who may not have been our traditional audience.
Sanrio has strong connections with exactly these audiences and has been loved by a passionate fan base for many years. We saw potential in that.
For many people, Sanrio characters are more than just characters. They bring a little brightness to everyday life. Similarly, Sony strives to enrich people's daily experiences through entertainment and technology. The collaboration was inspired by the shared value of wanting to stay close to people's lives and be loved for a long time.
What were your initial thoughts and impressions when Sony first approached you about this collaboration?
Designer / Sanrio
We were genuinely excited and strongly felt that this was a collaboration we would love to pursue together.
Just as Sony sees great potential in Sanrio's characters, we also believe this collaboration provides an opportunity for long-time Sony customers to discover and engage with Sanrio characters in a new way.
By combining Sony's craftsmanship, which has created products loved by people around the world for generations, with Hello Kitty, we see the potential for a unique synergy. Above all, we believe this collaboration can create something truly special that will be loved by many customers and fans.
"Creating Something People Would Want to Carry Every Day"
How did the ideas for the pouch, sacoche, and tote bag come about?
Yamamoto · Planning / Sony
From the very beginning, one of our key goals was to create more moments of happiness in customers' everyday lives.
Sony products are already part of people's daily routines through music, photography, communication, and entertainment. That is why we wanted the collaboration goods to be items people would naturally want to carry with them every day.
We aimed to combine the joy of spending time with Hello Kitty and the practicality of carrying Sony products. The pouch, sacoche, and tote bag were developed as items that could deliver both experiences.
"Blending the Worlds of Two Iconic Brands"
What was the most challenging aspect of the design process?
Miyano & Inukai · Designers / Sony
The greatest challenge was finding the right balance between Hello Kitty's signature charm and Sony's simple and minimalist design.
Sony products are built upon design principles that have been cultivated over many years, including a black-and-silver visual identity and a strong emphasis on horizontal and vertical balance.
Rather than scattering Hello Kitty design elements freely across the product, we incorporated them within a structured "frame code." This textile approach allowed Hello Kitty's charm and Sony's design philosophy to coexist harmoniously. Our goal was to create products that would feel naturally connected to Sony devices when displayed together.
For the headphone pouch, we faced the challenge of preserving Hello Kitty's iconic shape while also ensuring a comfortable fit for the compatible headphones. Achieving both visual appeal and practical functionality required extensive testing and refinement.
What was your first impression when you saw the merchandise designs, and how do they differ from previous Sanrio character merchandise and designs?
Designer / Sanrio
While preserving Hello Kitty's timeless charm and cuteness, I felt the designs were sophisticated and refined, making them easy for adults to incorporate into their everyday lives.
In particular, the use of embroidered Hello Kitty fabric on the products was a fresh and unique expression that has rarely been seen in previous Sanrio character merchandise. The products are crafted with great attention to detail, and I was impressed by the high level of quality when I saw them in person.
I believe these products successfully showcase Hello Kitty's charm and will help introduce her appeal to even more people.
Looking back on the development process, what stands out most in your memory?
Miyano & Inukai · Designers / Sony
Without compromising Hello Kitty's distinctive character, we repeatedly refined the design to achieve both practicality and ease of use as a case for Sony products.
From the size and shape of the goods to the subtle details of her ears and ribbon, we carefully fine-tuned every element through repeated prototyping.
To ensure the designs stayed true to Hello Kitty's character, we brought together a team of passionate Sanrio fans whose shared love and attention to detail helped shape every aspect of the collaboration.
Was there anything particularly memorable during the development process?
Designer / Sanrio
When reviewing the key visual, I was particularly impressed by how successfully it balanced Hello Kitty's signature charm, a core element of the Sanrio brand, with the simple and sophisticated aesthetic that Sony sought to achieve.
The final key visual strikes a wonderful balance, retaining Hello Kitty's charm within a refined and mature design. I feel it has become something that can appeal not only to existing Hello Kitty fans, but also to people who may not typically engage with the character.
Capturing the Moment Hello Kitty Meets Sony
We heard there was a special story behind the key visual as well.
Koseki · Designer / Sony
We wanted to protect the sense of kawaii that Sanrio has carefully nurtured over the years. Respect for the character and appreciation for Hello Kitty fans were always at the forefront of our minds throughout the creative process.
At the same time, we were particularly focused on creating a visual that would remain true to Hello Kitty's charm while reflecting Sony's simplicity and design aesthetic.
In collaborations, there is often a temptation to include more elements. This time, however, we intentionally embraced negative space. Rather than letting one brand overshadow the other, we sought a balance where the distinct appeal of both brands could naturally coexist.
What we wanted to portray was "the very first moment" when Hello Kitty encounters Sony.
The scene depicts Hello Kitty enjoying one of her everyday moments, playing with alphabet building blocks. Into that familiar world, Sony quietly enters, opening the door to new experiences, discoveries, and excitement.
Rather than prescribing a single interpretation, we hope each customer can imagine their own story behind the collaboration.
Bringing Joy Beyond the Products and Goods
Finally, do you have a message for customers?
Sony
Through this collaboration, we hope each customer will discover their own unique connection with Sony. Just as Hello Kitty has become a part of everyday life for so many people, we hope Sony products such as Xperia smartphones and headphones will become cherished companions as well. We also hope this collaboration opens the door to new experiences in music and entertainment, bringing even more enjoyment to everyday life.
Sanrio
We are delighted that this first collaboration with Sony has resulted in such a special collection, one that we can confidently share with customers who have been eagerly looking forward to it. Through these beautifully designed Sony products, which thoughtfully incorporate the charm of Hello Kitty's world, we hope to bring a little joy and companionship to customers' everyday lives. We also hope that the collaboration items will become part of many happy memories to come.
(Top left) Yamagata, Customer Engagement Division · (Top center) Yamamoto, Customer Engagement Division · (Top right) Kajii, Customer Engagement Division · (Bottom left) Koseki, Creative Center · (Bottom center) Miyano, Creative Center · (Bottom right) Inukai, Creative Center
-
Delivery Information
How much does delivery cost?
Sony offers free deliveries for orders $100 and above. For orders below $100, a standard delivery charge of $2.90 will be applied during checkout.
What is the expected delivery lead time?
Products excluding those listed under Televisions and Home Cinema:
For orders below $100, your order will be delivered within 3 working days upon order placement of products.
For orders $100 and above, placed before 2pm on Monday - Thursday excluding eve of public holidays, delivery will be next day. Orders received on the weekend may take longer as some logistics partners do not support delivery on Sunday. Please refer to the following table for delivery estimates:
Time Of Order
Estimated Delivery Date
Example
Mon – Thu
Orders before 2pm
Receive it the next working day
Order on Monday 11am, receive on Tuesday
Mon – Thu
Orders after 2pm
Receive it the 3rd working day
Order on Monday 2pm, receive on Wednesday
Fri, Eve of PH
Orders before 2pm
Receive it the next working day
Order on Thursday 11am (eve of PH), receive it on Monday
Fri – Sun, Eve of PH
Orders after 2pm
Receive it on the 3rd working day
Order on Thursday 2pm (eve of PH), receive it on Tuesday
Same day delivery is only applicable for orders $100 and above during selected periods and/ or models*. Same day delivery is only applicable for orders made on Monday - Saturday, before 2pm. Please expect a phone call after placing your order for arrangement of the time of delivery.
*Same day delivery promotion period will be highlighted on homepage and/ or product page.Large products (products listed under Televisions and Home Cinema):
Next day delivery may not be applicable. Please expect a phone call after placing your order for arrangement of the date of delivery.
Some condominiums may have specific delivery time slots and/ or limit deliveries. Kindly check with your condominium management for the approved time slots for delivery. Please notify your condominium management once we have confirmed the delivery date and time.
Where do you ship to?
Shipping is only available within Singapore. Delivery will only be made to address located on the main Singapore island, with the exclusion of restricted zones. Delivery to Sentosa island will be subject to additional charges. Where Sony is unable to deliver, we will endeavour to notify you as soon as we become aware of the restriction.
For more information, please refer to our Online Shopping FAQ
- Overview
- Promotions
- Sony × Hello Kitty
- Delivery Information
-
OverviewThe WH-1000XM6 features superior noise cancellation with the HD Noise Cancelling Processor QN3, premium sound tuned by renowned mastering engineers, and ulta-clear calls with intelligent six-microphone beamforming and noise reduction.
-
Promotions
Sony Store Promotions Sony Store Online SingaporeDeals & Promotions
Exclusive offers, rewards, and member benefits — all in one place.Sony Store Exclusive
Complimentary
LCD Protection,
On UsPurchase any eligible camera at Sony Stores or Sony Store Online. Bring your proof of purchase to Sony Store Wisma or Sony Store 313 within 30 days of delivery to redeem your complimentary LCD Screen Protection.
How: Simply present your Sony Store Online proof of purchase.When: Within the first 30 days from date of delivery.Shop Eligible ModelsEligible Models
Register & Redeem
My Sony Rewards — Register & Get
Register eligible Sony products and enjoy complimentary gifts and exclusive redemption rewards across TVs, Audio, Cameras, Lenses and more.
Learn MoreInstallment Payment Methods
PayLater by Grab
Apply these promo codes to enjoy exclusive savings. Valid till 30 Sep 2026.
$8 off min $250PAYLATERIT8$25 off min $700PAYLATERIT25$55 off min $1,400PAYLATERIT55$8 & $25 OFF applicable for PayLater by Grab transactions. $55 OFF applicable for 8 or 12-month installment options only.
SPayLater
Buy Now, Pay Later — 0% interest!
Choose SPayLater at checkout and enjoy:
$25 off $300 — New users$10 off $250 — Existing usersDiscount Programs
🎓Student Portal
Save up to an additional 25% OFF with exclusive student-only discounts. Calling all students — join now and level up your Sony gear.
Learn More
🏢Corporate Privilege Program
Enjoy up to 25% OFF as a corporate partner. Join the Corporate Privilege Program for exclusive discounts and priority benefits.
Join NowLoyalty Program💰 My Sony Rewards
Sign up today and receive a new member bonus instantly — stackable with all ongoing promotions across every Sony Store.
New Member Bonus: $5 voucherSign Up Now
All promotions are subject to availability and applicable terms & conditions.
Sony Store Online Exclusive promotions are valid for online purchases only. -
Sony × Hello KittySony × Hello Kitty
The Story Behind the Sony x Hello Kitty Collaboration Model
"Pursuing Something That Will Be Loved for Years to Come"
By Sony Community — WH-1000XM6 · WH-CH730N · WH-CH530 · Xperia 10 VIII
Sony has long been dedicated to enriching people's lives through sound, imaging, and technology. Meanwhile, Hello Kitty has remained close to the hearts of people around the world, across generations. Although these two brands may seem quite different, they share a common aspiration: to bring a little more joy and warmth to everyday life.
We spoke with members of the project team to learn more about how the collaboration came to life, from the original concept to the design philosophy behind it.
"Reaching Those Who Have Yet to Experience Sony"
How did this collaboration begin?
Yamamoto · Planning / Sony
The idea started with a desire to create an opportunity for people who do not typically interact with Sony products to discover the brand. In particular, we wanted to introduce Sony to new customer segments, such as younger generations and women, who may not have been our traditional audience.
Sanrio has strong connections with exactly these audiences and has been loved by a passionate fan base for many years. We saw potential in that.
For many people, Sanrio characters are more than just characters. They bring a little brightness to everyday life. Similarly, Sony strives to enrich people's daily experiences through entertainment and technology. The collaboration was inspired by the shared value of wanting to stay close to people's lives and be loved for a long time.
What were your initial thoughts and impressions when Sony first approached you about this collaboration?
Designer / Sanrio
We were genuinely excited and strongly felt that this was a collaboration we would love to pursue together.
Just as Sony sees great potential in Sanrio's characters, we also believe this collaboration provides an opportunity for long-time Sony customers to discover and engage with Sanrio characters in a new way.
By combining Sony's craftsmanship, which has created products loved by people around the world for generations, with Hello Kitty, we see the potential for a unique synergy. Above all, we believe this collaboration can create something truly special that will be loved by many customers and fans.
"Creating Something People Would Want to Carry Every Day"
How did the ideas for the pouch, sacoche, and tote bag come about?
Yamamoto · Planning / Sony
From the very beginning, one of our key goals was to create more moments of happiness in customers' everyday lives.
Sony products are already part of people's daily routines through music, photography, communication, and entertainment. That is why we wanted the collaboration goods to be items people would naturally want to carry with them every day.
We aimed to combine the joy of spending time with Hello Kitty and the practicality of carrying Sony products. The pouch, sacoche, and tote bag were developed as items that could deliver both experiences.
"Blending the Worlds of Two Iconic Brands"
What was the most challenging aspect of the design process?
Miyano & Inukai · Designers / Sony
The greatest challenge was finding the right balance between Hello Kitty's signature charm and Sony's simple and minimalist design.
Sony products are built upon design principles that have been cultivated over many years, including a black-and-silver visual identity and a strong emphasis on horizontal and vertical balance.
Rather than scattering Hello Kitty design elements freely across the product, we incorporated them within a structured "frame code." This textile approach allowed Hello Kitty's charm and Sony's design philosophy to coexist harmoniously. Our goal was to create products that would feel naturally connected to Sony devices when displayed together.
For the headphone pouch, we faced the challenge of preserving Hello Kitty's iconic shape while also ensuring a comfortable fit for the compatible headphones. Achieving both visual appeal and practical functionality required extensive testing and refinement.
What was your first impression when you saw the merchandise designs, and how do they differ from previous Sanrio character merchandise and designs?
Designer / Sanrio
While preserving Hello Kitty's timeless charm and cuteness, I felt the designs were sophisticated and refined, making them easy for adults to incorporate into their everyday lives.
In particular, the use of embroidered Hello Kitty fabric on the products was a fresh and unique expression that has rarely been seen in previous Sanrio character merchandise. The products are crafted with great attention to detail, and I was impressed by the high level of quality when I saw them in person.
I believe these products successfully showcase Hello Kitty's charm and will help introduce her appeal to even more people.
Looking back on the development process, what stands out most in your memory?
Miyano & Inukai · Designers / Sony
Without compromising Hello Kitty's distinctive character, we repeatedly refined the design to achieve both practicality and ease of use as a case for Sony products.
From the size and shape of the goods to the subtle details of her ears and ribbon, we carefully fine-tuned every element through repeated prototyping.
To ensure the designs stayed true to Hello Kitty's character, we brought together a team of passionate Sanrio fans whose shared love and attention to detail helped shape every aspect of the collaboration.
Was there anything particularly memorable during the development process?
Designer / Sanrio
When reviewing the key visual, I was particularly impressed by how successfully it balanced Hello Kitty's signature charm, a core element of the Sanrio brand, with the simple and sophisticated aesthetic that Sony sought to achieve.
The final key visual strikes a wonderful balance, retaining Hello Kitty's charm within a refined and mature design. I feel it has become something that can appeal not only to existing Hello Kitty fans, but also to people who may not typically engage with the character.
Capturing the Moment Hello Kitty Meets Sony
We heard there was a special story behind the key visual as well.
Koseki · Designer / Sony
We wanted to protect the sense of kawaii that Sanrio has carefully nurtured over the years. Respect for the character and appreciation for Hello Kitty fans were always at the forefront of our minds throughout the creative process.
At the same time, we were particularly focused on creating a visual that would remain true to Hello Kitty's charm while reflecting Sony's simplicity and design aesthetic.
In collaborations, there is often a temptation to include more elements. This time, however, we intentionally embraced negative space. Rather than letting one brand overshadow the other, we sought a balance where the distinct appeal of both brands could naturally coexist.
What we wanted to portray was "the very first moment" when Hello Kitty encounters Sony.
The scene depicts Hello Kitty enjoying one of her everyday moments, playing with alphabet building blocks. Into that familiar world, Sony quietly enters, opening the door to new experiences, discoveries, and excitement.
Rather than prescribing a single interpretation, we hope each customer can imagine their own story behind the collaboration.
Bringing Joy Beyond the Products and Goods
Finally, do you have a message for customers?
Sony
Through this collaboration, we hope each customer will discover their own unique connection with Sony. Just as Hello Kitty has become a part of everyday life for so many people, we hope Sony products such as Xperia smartphones and headphones will become cherished companions as well. We also hope this collaboration opens the door to new experiences in music and entertainment, bringing even more enjoyment to everyday life.
Sanrio
We are delighted that this first collaboration with Sony has resulted in such a special collection, one that we can confidently share with customers who have been eagerly looking forward to it. Through these beautifully designed Sony products, which thoughtfully incorporate the charm of Hello Kitty's world, we hope to bring a little joy and companionship to customers' everyday lives. We also hope that the collaboration items will become part of many happy memories to come.
(Top left) Yamagata, Customer Engagement Division · (Top center) Yamamoto, Customer Engagement Division · (Top right) Kajii, Customer Engagement Division · (Bottom left) Koseki, Creative Center · (Bottom center) Miyano, Creative Center · (Bottom right) Inukai, Creative Center
-
Delivery Information
How much does delivery cost?
Sony offers free deliveries for orders $100 and above. For orders below $100, a standard delivery charge of $2.90 will be applied during checkout.
What is the expected delivery lead time?
Products excluding those listed under Televisions and Home Cinema:
For orders below $100, your order will be delivered within 3 working days upon order placement of products.
For orders $100 and above, placed before 2pm on Monday - Thursday excluding eve of public holidays, delivery will be next day. Orders received on the weekend may take longer as some logistics partners do not support delivery on Sunday. Please refer to the following table for delivery estimates:
Time Of Order
Estimated Delivery Date
Example
Mon – Thu
Orders before 2pm
Receive it the next working day
Order on Monday 11am, receive on Tuesday
Mon – Thu
Orders after 2pm
Receive it the 3rd working day
Order on Monday 2pm, receive on Wednesday
Fri, Eve of PH
Orders before 2pm
Receive it the next working day
Order on Thursday 11am (eve of PH), receive it on Monday
Fri – Sun, Eve of PH
Orders after 2pm
Receive it on the 3rd working day
Order on Thursday 2pm (eve of PH), receive it on Tuesday
Same day delivery is only applicable for orders $100 and above during selected periods and/ or models*. Same day delivery is only applicable for orders made on Monday - Saturday, before 2pm. Please expect a phone call after placing your order for arrangement of the time of delivery.
*Same day delivery promotion period will be highlighted on homepage and/ or product page.Large products (products listed under Televisions and Home Cinema):
Next day delivery may not be applicable. Please expect a phone call after placing your order for arrangement of the date of delivery.
Some condominiums may have specific delivery time slots and/ or limit deliveries. Kindly check with your condominium management for the approved time slots for delivery. Please notify your condominium management once we have confirmed the delivery date and time.
Where do you ship to?
Shipping is only available within Singapore. Delivery will only be made to address located on the main Singapore island, with the exclusion of restricted zones. Delivery to Sentosa island will be subject to additional charges. Where Sony is unable to deliver, we will endeavour to notify you as soon as we become aware of the restriction.
For more information, please refer to our Online Shopping FAQ
- Overview
- Promotions
- Sony × Hello Kitty
- Delivery Information
-
OverviewThe WH-1000XM6 features superior noise cancellation with the HD Noise Cancelling Processor QN3, premium sound tuned by renowned mastering engineers, and ulta-clear calls with intelligent six-microphone beamforming and noise reduction.
-
Promotions
Sony Store Promotions Sony Store Online SingaporeDeals & Promotions
Exclusive offers, rewards, and member benefits — all in one place.Sony Store Exclusive
Complimentary
LCD Protection,
On UsPurchase any eligible camera at Sony Stores or Sony Store Online. Bring your proof of purchase to Sony Store Wisma or Sony Store 313 within 30 days of delivery to redeem your complimentary LCD Screen Protection.
How: Simply present your Sony Store Online proof of purchase.When: Within the first 30 days from date of delivery.Shop Eligible ModelsEligible Models
Register & Redeem
My Sony Rewards — Register & Get
Register eligible Sony products and enjoy complimentary gifts and exclusive redemption rewards across TVs, Audio, Cameras, Lenses and more.
Learn MoreInstallment Payment Methods
PayLater by Grab
Apply these promo codes to enjoy exclusive savings. Valid till 30 Sep 2026.
$8 off min $250PAYLATERIT8$25 off min $700PAYLATERIT25$55 off min $1,400PAYLATERIT55$8 & $25 OFF applicable for PayLater by Grab transactions. $55 OFF applicable for 8 or 12-month installment options only.
SPayLater
Buy Now, Pay Later — 0% interest!
Choose SPayLater at checkout and enjoy:
$25 off $300 — New users$10 off $250 — Existing usersDiscount Programs
🎓Student Portal
Save up to an additional 25% OFF with exclusive student-only discounts. Calling all students — join now and level up your Sony gear.
Learn More
🏢Corporate Privilege Program
Enjoy up to 25% OFF as a corporate partner. Join the Corporate Privilege Program for exclusive discounts and priority benefits.
Join NowLoyalty Program💰 My Sony Rewards
Sign up today and receive a new member bonus instantly — stackable with all ongoing promotions across every Sony Store.
New Member Bonus: $5 voucherSign Up Now
All promotions are subject to availability and applicable terms & conditions.
Sony Store Online Exclusive promotions are valid for online purchases only. -
Sony × Hello KittySony × Hello Kitty
The Story Behind the Sony x Hello Kitty Collaboration Model
"Pursuing Something That Will Be Loved for Years to Come"
By Sony Community — WH-1000XM6 · WH-CH730N · WH-CH530 · Xperia 10 VIII
Sony has long been dedicated to enriching people's lives through sound, imaging, and technology. Meanwhile, Hello Kitty has remained close to the hearts of people around the world, across generations. Although these two brands may seem quite different, they share a common aspiration: to bring a little more joy and warmth to everyday life.
We spoke with members of the project team to learn more about how the collaboration came to life, from the original concept to the design philosophy behind it.
"Reaching Those Who Have Yet to Experience Sony"
How did this collaboration begin?
Yamamoto · Planning / Sony
The idea started with a desire to create an opportunity for people who do not typically interact with Sony products to discover the brand. In particular, we wanted to introduce Sony to new customer segments, such as younger generations and women, who may not have been our traditional audience.
Sanrio has strong connections with exactly these audiences and has been loved by a passionate fan base for many years. We saw potential in that.
For many people, Sanrio characters are more than just characters. They bring a little brightness to everyday life. Similarly, Sony strives to enrich people's daily experiences through entertainment and technology. The collaboration was inspired by the shared value of wanting to stay close to people's lives and be loved for a long time.
What were your initial thoughts and impressions when Sony first approached you about this collaboration?
Designer / Sanrio
We were genuinely excited and strongly felt that this was a collaboration we would love to pursue together.
Just as Sony sees great potential in Sanrio's characters, we also believe this collaboration provides an opportunity for long-time Sony customers to discover and engage with Sanrio characters in a new way.
By combining Sony's craftsmanship, which has created products loved by people around the world for generations, with Hello Kitty, we see the potential for a unique synergy. Above all, we believe this collaboration can create something truly special that will be loved by many customers and fans.
"Creating Something People Would Want to Carry Every Day"
How did the ideas for the pouch, sacoche, and tote bag come about?
Yamamoto · Planning / Sony
From the very beginning, one of our key goals was to create more moments of happiness in customers' everyday lives.
Sony products are already part of people's daily routines through music, photography, communication, and entertainment. That is why we wanted the collaboration goods to be items people would naturally want to carry with them every day.
We aimed to combine the joy of spending time with Hello Kitty and the practicality of carrying Sony products. The pouch, sacoche, and tote bag were developed as items that could deliver both experiences.
"Blending the Worlds of Two Iconic Brands"
What was the most challenging aspect of the design process?
Miyano & Inukai · Designers / Sony
The greatest challenge was finding the right balance between Hello Kitty's signature charm and Sony's simple and minimalist design.
Sony products are built upon design principles that have been cultivated over many years, including a black-and-silver visual identity and a strong emphasis on horizontal and vertical balance.
Rather than scattering Hello Kitty design elements freely across the product, we incorporated them within a structured "frame code." This textile approach allowed Hello Kitty's charm and Sony's design philosophy to coexist harmoniously. Our goal was to create products that would feel naturally connected to Sony devices when displayed together.
For the headphone pouch, we faced the challenge of preserving Hello Kitty's iconic shape while also ensuring a comfortable fit for the compatible headphones. Achieving both visual appeal and practical functionality required extensive testing and refinement.
What was your first impression when you saw the merchandise designs, and how do they differ from previous Sanrio character merchandise and designs?
Designer / Sanrio
While preserving Hello Kitty's timeless charm and cuteness, I felt the designs were sophisticated and refined, making them easy for adults to incorporate into their everyday lives.
In particular, the use of embroidered Hello Kitty fabric on the products was a fresh and unique expression that has rarely been seen in previous Sanrio character merchandise. The products are crafted with great attention to detail, and I was impressed by the high level of quality when I saw them in person.
I believe these products successfully showcase Hello Kitty's charm and will help introduce her appeal to even more people.
Looking back on the development process, what stands out most in your memory?
Miyano & Inukai · Designers / Sony
Without compromising Hello Kitty's distinctive character, we repeatedly refined the design to achieve both practicality and ease of use as a case for Sony products.
From the size and shape of the goods to the subtle details of her ears and ribbon, we carefully fine-tuned every element through repeated prototyping.
To ensure the designs stayed true to Hello Kitty's character, we brought together a team of passionate Sanrio fans whose shared love and attention to detail helped shape every aspect of the collaboration.
Was there anything particularly memorable during the development process?
Designer / Sanrio
When reviewing the key visual, I was particularly impressed by how successfully it balanced Hello Kitty's signature charm, a core element of the Sanrio brand, with the simple and sophisticated aesthetic that Sony sought to achieve.
The final key visual strikes a wonderful balance, retaining Hello Kitty's charm within a refined and mature design. I feel it has become something that can appeal not only to existing Hello Kitty fans, but also to people who may not typically engage with the character.
Capturing the Moment Hello Kitty Meets Sony
We heard there was a special story behind the key visual as well.
Koseki · Designer / Sony
We wanted to protect the sense of kawaii that Sanrio has carefully nurtured over the years. Respect for the character and appreciation for Hello Kitty fans were always at the forefront of our minds throughout the creative process.
At the same time, we were particularly focused on creating a visual that would remain true to Hello Kitty's charm while reflecting Sony's simplicity and design aesthetic.
In collaborations, there is often a temptation to include more elements. This time, however, we intentionally embraced negative space. Rather than letting one brand overshadow the other, we sought a balance where the distinct appeal of both brands could naturally coexist.
What we wanted to portray was "the very first moment" when Hello Kitty encounters Sony.
The scene depicts Hello Kitty enjoying one of her everyday moments, playing with alphabet building blocks. Into that familiar world, Sony quietly enters, opening the door to new experiences, discoveries, and excitement.
Rather than prescribing a single interpretation, we hope each customer can imagine their own story behind the collaboration.
Bringing Joy Beyond the Products and Goods
Finally, do you have a message for customers?
Sony
Through this collaboration, we hope each customer will discover their own unique connection with Sony. Just as Hello Kitty has become a part of everyday life for so many people, we hope Sony products such as Xperia smartphones and headphones will become cherished companions as well. We also hope this collaboration opens the door to new experiences in music and entertainment, bringing even more enjoyment to everyday life.
Sanrio
We are delighted that this first collaboration with Sony has resulted in such a special collection, one that we can confidently share with customers who have been eagerly looking forward to it. Through these beautifully designed Sony products, which thoughtfully incorporate the charm of Hello Kitty's world, we hope to bring a little joy and companionship to customers' everyday lives. We also hope that the collaboration items will become part of many happy memories to come.
(Top left) Yamagata, Customer Engagement Division · (Top center) Yamamoto, Customer Engagement Division · (Top right) Kajii, Customer Engagement Division · (Bottom left) Koseki, Creative Center · (Bottom center) Miyano, Creative Center · (Bottom right) Inukai, Creative Center
-
Delivery Information
How much does delivery cost?
Sony offers free deliveries for orders $100 and above. For orders below $100, a standard delivery charge of $2.90 will be applied during checkout.
What is the expected delivery lead time?
Products excluding those listed under Televisions and Home Cinema:
For orders below $100, your order will be delivered within 3 working days upon order placement of products.
For orders $100 and above, placed before 2pm on Monday - Thursday excluding eve of public holidays, delivery will be next day. Orders received on the weekend may take longer as some logistics partners do not support delivery on Sunday. Please refer to the following table for delivery estimates:
Time Of Order
Estimated Delivery Date
Example
Mon – Thu
Orders before 2pm
Receive it the next working day
Order on Monday 11am, receive on Tuesday
Mon – Thu
Orders after 2pm
Receive it the 3rd working day
Order on Monday 2pm, receive on Wednesday
Fri, Eve of PH
Orders before 2pm
Receive it the next working day
Order on Thursday 11am (eve of PH), receive it on Monday
Fri – Sun, Eve of PH
Orders after 2pm
Receive it on the 3rd working day
Order on Thursday 2pm (eve of PH), receive it on Tuesday
Same day delivery is only applicable for orders $100 and above during selected periods and/ or models*. Same day delivery is only applicable for orders made on Monday - Saturday, before 2pm. Please expect a phone call after placing your order for arrangement of the time of delivery.
*Same day delivery promotion period will be highlighted on homepage and/ or product page.Large products (products listed under Televisions and Home Cinema):
Next day delivery may not be applicable. Please expect a phone call after placing your order for arrangement of the date of delivery.
Some condominiums may have specific delivery time slots and/ or limit deliveries. Kindly check with your condominium management for the approved time slots for delivery. Please notify your condominium management once we have confirmed the delivery date and time.
Where do you ship to?
Shipping is only available within Singapore. Delivery will only be made to address located on the main Singapore island, with the exclusion of restricted zones. Delivery to Sentosa island will be subject to additional charges. Where Sony is unable to deliver, we will endeavour to notify you as soon as we become aware of the restriction.
For more information, please refer to our Online Shopping FAQ
-
Overview
-
OverviewThe WH-1000XM6 features superior noise cancellation with the HD Noise Cancelling Processor QN3, premium sound tuned by renowned mastering engineers, and ulta-clear calls with intelligent six-microphone beamforming and noise reduction.
-
-
Promotions
-
Promotions
Sony Store Promotions Sony Store Online SingaporeDeals & Promotions
Exclusive offers, rewards, and member benefits — all in one place.Sony Store Exclusive
Complimentary
LCD Protection,
On UsPurchase any eligible camera at Sony Stores or Sony Store Online. Bring your proof of purchase to Sony Store Wisma or Sony Store 313 within 30 days of delivery to redeem your complimentary LCD Screen Protection.
How: Simply present your Sony Store Online proof of purchase.When: Within the first 30 days from date of delivery.Shop Eligible ModelsEligible Models
Register & Redeem
My Sony Rewards — Register & Get
Register eligible Sony products and enjoy complimentary gifts and exclusive redemption rewards across TVs, Audio, Cameras, Lenses and more.
Learn MoreInstallment Payment Methods
PayLater by Grab
Apply these promo codes to enjoy exclusive savings. Valid till 30 Sep 2026.
$8 off min $250PAYLATERIT8$25 off min $700PAYLATERIT25$55 off min $1,400PAYLATERIT55$8 & $25 OFF applicable for PayLater by Grab transactions. $55 OFF applicable for 8 or 12-month installment options only.
SPayLater
Buy Now, Pay Later — 0% interest!
Choose SPayLater at checkout and enjoy:
$25 off $300 — New users$10 off $250 — Existing usersDiscount Programs
🎓Student Portal
Save up to an additional 25% OFF with exclusive student-only discounts. Calling all students — join now and level up your Sony gear.
Learn More
🏢Corporate Privilege Program
Enjoy up to 25% OFF as a corporate partner. Join the Corporate Privilege Program for exclusive discounts and priority benefits.
Join NowLoyalty Program💰 My Sony Rewards
Sign up today and receive a new member bonus instantly — stackable with all ongoing promotions across every Sony Store.
New Member Bonus: $5 voucherSign Up Now
All promotions are subject to availability and applicable terms & conditions.
Sony Store Online Exclusive promotions are valid for online purchases only.
-
-
Sony × Hello Kitty
-
Sony × Hello KittySony × Hello Kitty
The Story Behind the Sony x Hello Kitty Collaboration Model
"Pursuing Something That Will Be Loved for Years to Come"
By Sony Community — WH-1000XM6 · WH-CH730N · WH-CH530 · Xperia 10 VIII
Sony has long been dedicated to enriching people's lives through sound, imaging, and technology. Meanwhile, Hello Kitty has remained close to the hearts of people around the world, across generations. Although these two brands may seem quite different, they share a common aspiration: to bring a little more joy and warmth to everyday life.
We spoke with members of the project team to learn more about how the collaboration came to life, from the original concept to the design philosophy behind it.
"Reaching Those Who Have Yet to Experience Sony"
How did this collaboration begin?
Yamamoto · Planning / Sony
The idea started with a desire to create an opportunity for people who do not typically interact with Sony products to discover the brand. In particular, we wanted to introduce Sony to new customer segments, such as younger generations and women, who may not have been our traditional audience.
Sanrio has strong connections with exactly these audiences and has been loved by a passionate fan base for many years. We saw potential in that.
For many people, Sanrio characters are more than just characters. They bring a little brightness to everyday life. Similarly, Sony strives to enrich people's daily experiences through entertainment and technology. The collaboration was inspired by the shared value of wanting to stay close to people's lives and be loved for a long time.
What were your initial thoughts and impressions when Sony first approached you about this collaboration?
Designer / Sanrio
We were genuinely excited and strongly felt that this was a collaboration we would love to pursue together.
Just as Sony sees great potential in Sanrio's characters, we also believe this collaboration provides an opportunity for long-time Sony customers to discover and engage with Sanrio characters in a new way.
By combining Sony's craftsmanship, which has created products loved by people around the world for generations, with Hello Kitty, we see the potential for a unique synergy. Above all, we believe this collaboration can create something truly special that will be loved by many customers and fans.
"Creating Something People Would Want to Carry Every Day"
How did the ideas for the pouch, sacoche, and tote bag come about?
Yamamoto · Planning / Sony
From the very beginning, one of our key goals was to create more moments of happiness in customers' everyday lives.
Sony products are already part of people's daily routines through music, photography, communication, and entertainment. That is why we wanted the collaboration goods to be items people would naturally want to carry with them every day.
We aimed to combine the joy of spending time with Hello Kitty and the practicality of carrying Sony products. The pouch, sacoche, and tote bag were developed as items that could deliver both experiences.
"Blending the Worlds of Two Iconic Brands"
What was the most challenging aspect of the design process?
Miyano & Inukai · Designers / Sony
The greatest challenge was finding the right balance between Hello Kitty's signature charm and Sony's simple and minimalist design.
Sony products are built upon design principles that have been cultivated over many years, including a black-and-silver visual identity and a strong emphasis on horizontal and vertical balance.
Rather than scattering Hello Kitty design elements freely across the product, we incorporated them within a structured "frame code." This textile approach allowed Hello Kitty's charm and Sony's design philosophy to coexist harmoniously. Our goal was to create products that would feel naturally connected to Sony devices when displayed together.
For the headphone pouch, we faced the challenge of preserving Hello Kitty's iconic shape while also ensuring a comfortable fit for the compatible headphones. Achieving both visual appeal and practical functionality required extensive testing and refinement.
What was your first impression when you saw the merchandise designs, and how do they differ from previous Sanrio character merchandise and designs?
Designer / Sanrio
While preserving Hello Kitty's timeless charm and cuteness, I felt the designs were sophisticated and refined, making them easy for adults to incorporate into their everyday lives.
In particular, the use of embroidered Hello Kitty fabric on the products was a fresh and unique expression that has rarely been seen in previous Sanrio character merchandise. The products are crafted with great attention to detail, and I was impressed by the high level of quality when I saw them in person.
I believe these products successfully showcase Hello Kitty's charm and will help introduce her appeal to even more people.
Looking back on the development process, what stands out most in your memory?
Miyano & Inukai · Designers / Sony
Without compromising Hello Kitty's distinctive character, we repeatedly refined the design to achieve both practicality and ease of use as a case for Sony products.
From the size and shape of the goods to the subtle details of her ears and ribbon, we carefully fine-tuned every element through repeated prototyping.
To ensure the designs stayed true to Hello Kitty's character, we brought together a team of passionate Sanrio fans whose shared love and attention to detail helped shape every aspect of the collaboration.
Was there anything particularly memorable during the development process?
Designer / Sanrio
When reviewing the key visual, I was particularly impressed by how successfully it balanced Hello Kitty's signature charm, a core element of the Sanrio brand, with the simple and sophisticated aesthetic that Sony sought to achieve.
The final key visual strikes a wonderful balance, retaining Hello Kitty's charm within a refined and mature design. I feel it has become something that can appeal not only to existing Hello Kitty fans, but also to people who may not typically engage with the character.
Capturing the Moment Hello Kitty Meets Sony
We heard there was a special story behind the key visual as well.
Koseki · Designer / Sony
We wanted to protect the sense of kawaii that Sanrio has carefully nurtured over the years. Respect for the character and appreciation for Hello Kitty fans were always at the forefront of our minds throughout the creative process.
At the same time, we were particularly focused on creating a visual that would remain true to Hello Kitty's charm while reflecting Sony's simplicity and design aesthetic.
In collaborations, there is often a temptation to include more elements. This time, however, we intentionally embraced negative space. Rather than letting one brand overshadow the other, we sought a balance where the distinct appeal of both brands could naturally coexist.
What we wanted to portray was "the very first moment" when Hello Kitty encounters Sony.
The scene depicts Hello Kitty enjoying one of her everyday moments, playing with alphabet building blocks. Into that familiar world, Sony quietly enters, opening the door to new experiences, discoveries, and excitement.
Rather than prescribing a single interpretation, we hope each customer can imagine their own story behind the collaboration.
Bringing Joy Beyond the Products and Goods
Finally, do you have a message for customers?
Sony
Through this collaboration, we hope each customer will discover their own unique connection with Sony. Just as Hello Kitty has become a part of everyday life for so many people, we hope Sony products such as Xperia smartphones and headphones will become cherished companions as well. We also hope this collaboration opens the door to new experiences in music and entertainment, bringing even more enjoyment to everyday life.
Sanrio
We are delighted that this first collaboration with Sony has resulted in such a special collection, one that we can confidently share with customers who have been eagerly looking forward to it. Through these beautifully designed Sony products, which thoughtfully incorporate the charm of Hello Kitty's world, we hope to bring a little joy and companionship to customers' everyday lives. We also hope that the collaboration items will become part of many happy memories to come.
(Top left) Yamagata, Customer Engagement Division · (Top center) Yamamoto, Customer Engagement Division · (Top right) Kajii, Customer Engagement Division · (Bottom left) Koseki, Creative Center · (Bottom center) Miyano, Creative Center · (Bottom right) Inukai, Creative Center
-
-
features
-
Features
The next evolution in noise cancellation
Quiet, down to the finest detail. Powered by advanced processors and an adaptive microphone system, noise cancelling is optimised in real time—so your world stays undisturbed, and your sound stays pure.
7x faster. Flawless control.
With processing speeds seven times faster than its predecessor, the HD Noise Cancelling Processor QN3 fine-tunes 12 microphones in real time—delivering a dramatic leap in noise cancelling, sound quality, and call clarity.
12 microphones. Precise detection.
With optimally placed microphones, noise cancellation adapts more precisely to your fit and environment—so your sound feels effortless and powerful.
Real-time analysis. Adaptive quiet.
Our new Adaptive NC Optimiser delivers unmatched noise-cancelling precision— adjusting to external noise, air pressure, and even your fit for uninterrupted, immersive sound.
Stay in sync. Wherever you are
Our Auto Ambient Sound mode is even better at adapting to your surroundings in real time, balancing music and external sound. Multiple microphones filter noise or let in what matters: announcements, conversations, or the world around you. Adjust settings automatically or fine-tune them manually in the Sound Connect app.
Premium sound, co-created with the masters
Hear music as it was meant to be. Co-created with world-renowned mastering engineers, these headphones deliver studio-level precision—preserving every nuance, every note, exactly as the artist intended.
Hear it as the artist intended
Developed in collaboration with mastering engineers, the WH-1000XM6 refines every note for studio-level accuracy. From deep bass to crisp highs, its tuning unlocks the full potential of every song—delivering the emotion, energy, and detail the artist intended.
Randy Merill / Sterling Sound
Ariana Grande, Taylor Swift, Ed Sheeran, Adele, John Mayer, James Blake, Olivia Rodrigo and Gracie AbramsCapturing the artist’s intent and expressionSony has always been a benchmark for premium quality, and these headphones take it to a new level. When I listen to music on the WH-1000XM6 headphones, I can be transported to a different world. They have excellent bass response, overall great frequency response, great soundstage, stereo width, great depth, and great presence and detail. They truthfully represent the sounds of the recordings that we work so hard to make. I really enjoy them.
Chris Gehringer / Sterling Sound
Rihanna, Lady Gaga, Glass Animals, Kelly Clarkson, Mariah Carey, Busta Rhymes, BLACKPINK, BTS and Le Sserafim A listening experience, reimaginedThe WH-1000XM6 headphones blow me away. These headphones really reproduce bass and it's not just something in your ears, you start to feel it in your body, and nobody's really ever gotten close to that. These headphones bring you to a place where the music becomes intimate, so you become closer to the music. You are immersed in the sound. You're swimming in the music. It's a full experience. The WH-1000XM6 headphones are amazing.
Mike Piacentini / Battery Studios
Bob Dylan, Depeche Mode, Johnny Mathis and James BrownThe artistry behind the engineeringWe, as mastering engineers, we spend a ton of time going back and forth with the artists and producers trying to make their vision sound the way they intend. I think, particularly on the WH-1000XM6, the experience that the listener is going to have is going to ultimately be a more enjoyable experience because they're hearing every single emotion, engineering decision and songwriting choice that the artist and engineer have made.
Michael Romanowski / Coast Mastering
Alicia Keys, Prince, Bonnie Raitt, Earth, Wind & Fire, Cain Brown, the Star Wars soundtrackSony's philosophy: Bridging art to listenersThe thing that I love is there is an intent from Sony to always strive for the best. To make the best product that serves as a bridge from the art to the consumer. These headphones have done that. The WH-1000XM6 headphones are that bridge. The consumer can now be transported to where the artist wanted them to go. The artist can tell that story, and they can hear that story. You're a part of the music. I think this would be a wonderful experience and I would definitely recommend them for fans of music.
Engineered to perfection
A specially designed driver unit delivers clarity that feels almost tangible—highs shimmer, vocals breathe, and every detail comes through with precision. With optimised circuitry and premium materials, sound flows effortlessly, pure and balanced.
Richer detail. Clearer vocals.
The high rigidity carbon fiber composite material dome and uniquely developed voice coil structure bring out the subtleties in every frequency—so vocals sound richer, instruments feel more defined, and every track carries more emotion.
Authenticity, in every note
The newly developed look-ahead noise shaper D/A conversion technology in our HD Noise Cancelling Processor QN3 better anticipates and adjusts the combined output—reducing distortion, enhancing bass energy, and delivering crisp, fast sound that stays true to your music.
Enjoy High-Resolution Audio with and without wires
The WH-1000XM6 supports High-Resolution Audio and High-Resolution Audio Wireless, thanks to LDAC, our industry-adopted audio coding technology. LDAC transmits approximately three times more data than conventional Bluetooth® audio for exceptional High-Resolution Audio quality.
Real-time restoration of all your compressed files
Using Edge-AI (Artificial Intelligence), DSEE Extreme™ upscales compressed digital music files in real time. Dynamically recognising instrumentation, musical genres and individual elements of each song, it restores high range sound lost in compression.
Fine-tune your entertainment experience
With the Sony | Sound Connect app it's easy to personalise your sound. Compare settings, tweak the details, and find the perfect balance for every song, scene, and game session.
Music
Dial in your perfect sound with the 10-band EQ, or create a spacious feel with a Background Music Effect.
Game
Game EQ, developed with INZONE expertise, enhances sound clarity for FPS gaming across our headphone range.
Cinema
360 Reality Audio Upmix for Cinema brings spatial sound experience just like you are in a movie theater from 2ch stereo sound by Sony’s unique upmix and 360 Spatial Sound technology.
Cinema comes alive
Dialogues, sound effects, and BGMs in 2ch stereo sound of movie contents through streaming services are transformed into a cinematic sound field with deep immersion. By enhancing dynamic bass and powerful sound, it expands sound beyond your headphones for a theatre-like experience. 360 Reality Audio Upmix for Cinema makes playback of stereo audio sound like spatial audio in your headphones by using Sony‘s 360 Spatial Sound technology.
A new sound experience for AR gaming
If you’re looking for new entertainment options beyond music and movies, the WH-1000XM6 uses new sensors and spatial sound technology to deliver immersive sound for Augmented Reality games like "Ingress" from Niantic.When playing "Ingress" with the WH-1000XM6, sensor and spatial sound technologies deliver a new experience: using head tracking, the sound is conveyed from different directions to line up perfectly with the action on the screen.
Head tracking function
Head tracking ensures a realistic and compelling listening experience by automatically adjusting sound fields to compensate for your head movement. Sounds are precisely aligned with your headphones, even as you move, to completely involve you in your listening, when paired with compatible devices and services.
Experience head tracking for yourself
Experience the immersive power of head tracking for yourself with this simulation. Pop on some headphones and watch the video to learn more and hear how head tracking makes your listening more realistic.
Certified headphones for a personalised experience
With 360 Reality Audio Certified headphones and our Sony | Sound Connect app you can optimise your experience by analysing your individual ear shapes, and enjoy the ultimate immersive music experience.An advanced personal optimisation algorithm gives an even greater sense of sound space, distance and height, allowing you to become even more immersed in the music.
Ultra-clear calls
Clarity in every call. Intelligent beamforming isolates your voice from background noise, so you’re always heard—even when others are talking. Need to mute? Do it instantly, right from your headphones.
Focused on your voice
With a six-microphone AI-based beamforming system, the WH-1000XM6 hones in on your voice while filtering out background noise—so every word comes through sharp and clear, even in busy environments.
Intelligent noise reduction
The AI-optimised noise reduction algorithm suppresses background sounds while isolating your voice. Beamforming microphones and Precise Voice Pickup Technology ensure every word is heard clearly—even in noisy settings.1 = With noise2 = Without noise
Wind-noise free
An refined microphone structure minimises wind interference—reducing noise on your calls and ensuring a clearer, more comfortable listening experience.
Tailor-quality. Masterfully crafted.
All-day wear comfort. A wider headband and smooth vegan leather ensure a pressure-free fit.
Soft fit
Designed for all-day wear, this supple, stretchable material provides a secure yet gentle fit—reducing pressure while blocking external noise. And with a fingerprint-resistant finish, it stays pristine, even through daily use.
Noiseless, seamless
A wider headband. A perfect fit. With a stepless slider and seamless swivel, every adjustment is effortlessly smooth—so all you feel is comfort. The asymmetrical design makes it easy to identify left from right at a glance.
Intuitive controls
Easily switch between noise cancelling, ambient sound, and mic mute with tactile buttons and a responsive touch panel. Fine-tune your settings in the app for a personalised experience.
Foldable design
Designed with the precision of handcrafted workmanship, the folding mechanism uses advanced metal injection techniques for a seamless, durable fold, ensuring a design that is as refined as it is resilient.
Compact carrying case
Designed to slip seamlessly into bags and airplane pockets, the compact case now features a magnetic closure for easy access—so your headphones are always ready to go.
Inspired by nature, made for the city.
In Olive Gray these headphones bring together the tranquil calm of nature and the urban sophistication of city life. This serene, greenish-gray shade has rich, earthy tones that bring a sense of depth, while silver metallic accents make Olive Gray perfect for both casual looks and refined, city-inspired elegance, adapting perfectly to every occasion.
Premium colours
Platinum Silver, Midnight Blue, Black, Sand Pink, Sandstone and Olive Gray. Choose the one that fits your style.
Sustainably crafted
Made from recycled materials sourced from post-consumer waste, these headphones and their carrying case are designed to minimise environmental impact without compromising quality.
More intuitive. Smarter than ever.
With intuitive controls, you can adjust volume and play music without reaching for your phone. The headphones even detect when you’re speaking, pausing the music to let you engage seamlessly with your surroundings.
Quick Access
A shortcut to your music with simple taps, and no need to touch your smartphone. You can enjoy your music in an effortless way.
Scene-based listening
Provides a sound experience just tailored to you by sensing the current situation and scene such as walking, running and gym.
Plays music automatically
You can enjoy music exactly when you need them by turning on Wear to Play and each scene. Playback starts automatically when you put your headphones in — no need to touch your smartphone — and plays the right music for the moment, based on your daily routines or sensing activities like a daily walk, gym workout, or commute. And, with Voice Cue you'll still be notified of important information like appointments and reminders, so you can always stay connected to both life and entertainment wherever you go.
Adjusts to the world around you
Adaptive Sound Control senses where you are and what you’re doing, then uses AI to change ambient sound settings for the ideal listening experience. Over time, it can learn your behaviour, recognise locations you visit often, and tailor the sound to suit your location.
Total convenience, total customisation
Your headphones are even better with the Sound Connect app. The simple, intuitive interface lets you dial in your ideal sound and shortcut settings, and can keep track of your recent listening history. Safe Listening even lets you check you're in line with WHO healthy listening habits.
Talk it out with Google Gemini
Get hands-free help – Just say ‘Hey Google.." to access Gemini and have a natural, free-flowing conversation about anything you need to know on-the-go. Listen to music, connect with friends, get notifications and more when connected to your smartphone.
Built-in voice control
You can also use built-in voice control for noise cancellation, volume, and playback when connected to any device.
Instant pause. Instant play.
Just take the headphones off and the music stops – a capacitive sensor knows when you are wearing them. It also helps improve detection accuracy and design. Put the headphones back on and the music starts again.
Control headphones with head gestures
You can operate your headphones using natural head gestures, like receiving or declining calls, or operating Auto Play, by nodding or shaking your head.
Talk and hear only ambient sound
You can set Speak-to-Chat to automatically lower the music volume as soon as you speak to someone, so you can hear ambient sound and conduct a conversation — handy if you want to keep your headphones on or your hands are full. And once your chat is over, your music volume returns to normal automatically.
Smooth and fast. Ultra-low latency.
Sound that keeps up with you. The WH-1000XM6 are ready for LE Audio, delivering ultra-low latency for gaming and more. Multi-Point and Auto Switch make switching between devices seamless, while the long-lasting battery keeps you connected longer.
Next-generation Bluetooth audio
Enjoy ultra-low latency for flawless gaming, effortless access to public broadcasts with Auracast™, and—of course—exceptional sound quality. Multi-point and auto-switching keep you connected without interruption.With the addition of the Gaming Audio Profile, a specialised LE Audio profile, latency is reduced even further. This is perfect for first-person shooter (FPS) games, rhythm games, and any other scenario where a split-second audio response makes all the difference.
Multipoint Connection
For total convenience, your headphones can be paired with two Bluetooth® devices at the same time, automatically switching when a call is received or playback is started on either device.
Easy pairing with your computer
Swift Pair makes it quick and easy to pair your headphones with your Windows 11 or Windows 10 laptop, desktop PC or tablet. Pop-up pairing guidance appears on nearby Windows 11 or Windows 10 devices when pairing mode is selected.
Find your headphones with Fast Pair
By pressing and holding the power button, the WH-1000XM6 enables quick effortless Bluetooth® pairing with your Android™ devices. You can even check to see where you last used it, if misplaced.
Listen while you charge
Need to keep going when the battery’s low? Simply plug in the USB charging cable and keep listening. Both Bluetooth and audio cable connections are supported. Even quicker charging is possible with the headphones off—just 3 minutes gives you up to 1 hour of playback.
Mute and unmute, easily
Mute or unmute by double pressing the NC/AMB button. No need to reach for your device.
All day power and quick charging
With a huge 30 hours of battery life you’ll have enough power even for long trips. If you need to top up in a hurry, you can get 3 hours' worth of charge after just 3 minutes with an optional USB-PD compatible AC adapter.
What’s in the box
Open up the packaging of your WH-1000XM6 headphones and you’ll find a carrying case, headphone cable (approx. 1.2m) and USB charging cable.
Aiming to achieve a zero environmental footprint
Inspired by the beauty of the world, Sony is doing its part to help preserve the Earth, while still offering superior sound quality and listening experiences. With a goal of achieving a zero environmental footprint across the entire Sony Group by the year 2050, we are accelerating numerous green initiatives.
Made with recycled plastic
Recycled materials sourced from post-consumer waste are used in both the headphones and carrying case.
Sustainable paper materials
We continue to advance the adoption of Sony’s proprietary paper, Original Blended Material, for the packaging of our flagship headphone model, the 1000X series (the WF-1000XM5, WF-1000XM4, WH-1000XM5 and WH-1000XM6). Original Blended Material is an environmentally conscious paper material made from bamboo, sugarcane fibres, and post-consumer recycled paper.
Accessibility
We believe technology should make the world more interactive, more creative, more entertaining, and more inclusive. by incorporating human-centric, inclusive design into our audio products, we deliver our Kando experience to all our users, regardless of age, ability or environment.
Effortless open, close, carry
A magnetic closure makes it quicker and easier to access and store your headphones.
Always the right fit
The asymmetrical headband design makes it easy to identify the left and right sides at a glance.
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specifications
-
Specifications
The WH-1000XM6 features superior noise cancellation with the HD Noise Cancelling Processor QN3, premium sound tuned by renowned mastering engineers, and ulta-clear calls with intelligent six-microphone beamforming and noise reduction.
Size & Weight
WEIGHTApprox. 254 g
General Features
HEADPHONE TYPEClosed
DRIVER UNIT30 mm
MAGNETNeodymium
IMPEDANCE (OHM)48 ohm (1 kHz) (when connecting via the headphone cable with the unit turned on) , 16 ohm (1 kHz) (when connecting via the headphone cable with the unit turned off)
FREQUENCY RESPONSE4 Hz - 40,000 Hz (JEITA)
FREQUENCY RESPONSE (ACTIVE OPERATION)4 Hz - 40,000 Hz (JEITA)
FREQUENCY RESPONSE(BLUETOOTH® COMMUNICATION)20 Hz-20,000 Hz (44.1 kHz sampling) 20 Hz-40,000 Hz (LDAC 96 kHz sampling 990 kbps)
SENSITIVITIES (DB/MW)103 dB / mW (when connecting via the headphone cable with the unit turned on) , 102 dB / mW (when connecting via the headphone cable with the unit turned off)
CORD TYPESingle-sided (detachable)
CORD LENGTHApprox. 1.2 m
PLUGGold-plated L-shaped stereo mini plug
INPUT(S)Stereo Mini Jack
WEARING STYLEOver Ear
MULTIPOINT CONNECTIONYes
DSEE ExtremeYes
PASSIVE OPERATIONYes
AMBIENT SOUND MODEYes
UNIT OF MICROPHONEMEMS
DIRECTION OF MICROPHONEOmni directional
Battery
BATTERY CHARGE TIMEApprox. 3.5 hrs
BATTERY CHARGE METHODUSB
BATTERY LIFE(CONTINUOUS MUSIC PLAYBACK TIME)Max. 30 hrs (NC ON) , Max. 40 hrs (NC OFF)
BATTERY LIFE(CONTINUOUS COMMUNICATION TIME)Max. 24 hrs (NC ON) , Max. 28 hrs (NC OFF)
Bluetooth® Specification
BLUETOOTH® VERSIONBluetooth Specification Version5.3
BLUETOOTH® CORE VERSIONBluetooth Specification Version5.3
EFFECTIVE RANGEApprox. 10 m
FREQUENCY RANGE2.4 GHz band (2.400 0 GHz - 2.483 5 GHz)
PROFILEA2DP, AVRCP, HFP, HSP, TMAP, CSIP, MCP, VCP, CCP, PBP, GMAP
SUPPORTED AUDIO FORMAT(S)SBC, AAC, LDAC, LC3
SUPPORTED CONTENT PROTECTIONSCMS-T
Noise Cancelling
PERSONAL NC OPTIMIZERAdaptive NC Optimizer
ATMOSPHERIC PRESSURE OPTIMIZINGYes
AMBIENT SOUND MODEYes
AUTO AMBIENT SOUNDYes
QUICK ATTENTIONYes
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-
Delivery Information
-
Delivery Information
How much does delivery cost?
Sony offers free deliveries for orders $100 and above. For orders below $100, a standard delivery charge of $2.90 will be applied during checkout.
What is the expected delivery lead time?
Products excluding those listed under Televisions and Home Cinema:
For orders below $100, your order will be delivered within 3 working days upon order placement of products.
For orders $100 and above, placed before 2pm on Monday - Thursday excluding eve of public holidays, delivery will be next day. Orders received on the weekend may take longer as some logistics partners do not support delivery on Sunday. Please refer to the following table for delivery estimates:
Time Of Order
Estimated Delivery Date
Example
Mon – Thu
Orders before 2pm
Receive it the next working day
Order on Monday 11am, receive on Tuesday
Mon – Thu
Orders after 2pm
Receive it the 3rd working day
Order on Monday 2pm, receive on Wednesday
Fri, Eve of PH
Orders before 2pm
Receive it the next working day
Order on Thursday 11am (eve of PH), receive it on Monday
Fri – Sun, Eve of PH
Orders after 2pm
Receive it on the 3rd working day
Order on Thursday 2pm (eve of PH), receive it on Tuesday
Same day delivery is only applicable for orders $100 and above during selected periods and/ or models*. Same day delivery is only applicable for orders made on Monday - Saturday, before 2pm. Please expect a phone call after placing your order for arrangement of the time of delivery.
*Same day delivery promotion period will be highlighted on homepage and/ or product page.Large products (products listed under Televisions and Home Cinema):
Next day delivery may not be applicable. Please expect a phone call after placing your order for arrangement of the date of delivery.
Some condominiums may have specific delivery time slots and/ or limit deliveries. Kindly check with your condominium management for the approved time slots for delivery. Please notify your condominium management once we have confirmed the delivery date and time.
Where do you ship to?
Shipping is only available within Singapore. Delivery will only be made to address located on the main Singapore island, with the exclusion of restricted zones. Delivery to Sentosa island will be subject to additional charges. Where Sony is unable to deliver, we will endeavour to notify you as soon as we become aware of the restriction.
For more information, please refer to our Online Shopping FAQ
-
-
Overview
-
OverviewThe WH-1000XM6 features superior noise cancellation with the HD Noise Cancelling Processor QN3, premium sound tuned by renowned mastering engineers, and ulta-clear calls with intelligent six-microphone beamforming and noise reduction.
-
-
Promotions
-
Promotions
Sony Store Promotions Sony Store Online SingaporeDeals & Promotions
Exclusive offers, rewards, and member benefits — all in one place.Sony Store Exclusive
Complimentary
LCD Protection,
On UsPurchase any eligible camera at Sony Stores or Sony Store Online. Bring your proof of purchase to Sony Store Wisma or Sony Store 313 within 30 days of delivery to redeem your complimentary LCD Screen Protection.
How: Simply present your Sony Store Online proof of purchase.When: Within the first 30 days from date of delivery.Shop Eligible ModelsEligible Models
Register & Redeem
My Sony Rewards — Register & Get
Register eligible Sony products and enjoy complimentary gifts and exclusive redemption rewards across TVs, Audio, Cameras, Lenses and more.
Learn MoreInstallment Payment Methods
PayLater by Grab
Apply these promo codes to enjoy exclusive savings. Valid till 30 Sep 2026.
$8 off min $250PAYLATERIT8$25 off min $700PAYLATERIT25$55 off min $1,400PAYLATERIT55$8 & $25 OFF applicable for PayLater by Grab transactions. $55 OFF applicable for 8 or 12-month installment options only.
SPayLater
Buy Now, Pay Later — 0% interest!
Choose SPayLater at checkout and enjoy:
$25 off $300 — New users$10 off $250 — Existing usersDiscount Programs
🎓Student Portal
Save up to an additional 25% OFF with exclusive student-only discounts. Calling all students — join now and level up your Sony gear.
Learn More
🏢Corporate Privilege Program
Enjoy up to 25% OFF as a corporate partner. Join the Corporate Privilege Program for exclusive discounts and priority benefits.
Join NowLoyalty Program💰 My Sony Rewards
Sign up today and receive a new member bonus instantly — stackable with all ongoing promotions across every Sony Store.
New Member Bonus: $5 voucherSign Up Now
All promotions are subject to availability and applicable terms & conditions.
Sony Store Online Exclusive promotions are valid for online purchases only.
-
-
Sony × Hello Kitty
-
Sony × Hello KittySony × Hello Kitty
The Story Behind the Sony x Hello Kitty Collaboration Model
"Pursuing Something That Will Be Loved for Years to Come"
By Sony Community — WH-1000XM6 · WH-CH730N · WH-CH530 · Xperia 10 VIII
Sony has long been dedicated to enriching people's lives through sound, imaging, and technology. Meanwhile, Hello Kitty has remained close to the hearts of people around the world, across generations. Although these two brands may seem quite different, they share a common aspiration: to bring a little more joy and warmth to everyday life.
We spoke with members of the project team to learn more about how the collaboration came to life, from the original concept to the design philosophy behind it.
"Reaching Those Who Have Yet to Experience Sony"
How did this collaboration begin?
Yamamoto · Planning / Sony
The idea started with a desire to create an opportunity for people who do not typically interact with Sony products to discover the brand. In particular, we wanted to introduce Sony to new customer segments, such as younger generations and women, who may not have been our traditional audience.
Sanrio has strong connections with exactly these audiences and has been loved by a passionate fan base for many years. We saw potential in that.
For many people, Sanrio characters are more than just characters. They bring a little brightness to everyday life. Similarly, Sony strives to enrich people's daily experiences through entertainment and technology. The collaboration was inspired by the shared value of wanting to stay close to people's lives and be loved for a long time.
What were your initial thoughts and impressions when Sony first approached you about this collaboration?
Designer / Sanrio
We were genuinely excited and strongly felt that this was a collaboration we would love to pursue together.
Just as Sony sees great potential in Sanrio's characters, we also believe this collaboration provides an opportunity for long-time Sony customers to discover and engage with Sanrio characters in a new way.
By combining Sony's craftsmanship, which has created products loved by people around the world for generations, with Hello Kitty, we see the potential for a unique synergy. Above all, we believe this collaboration can create something truly special that will be loved by many customers and fans.
"Creating Something People Would Want to Carry Every Day"
How did the ideas for the pouch, sacoche, and tote bag come about?
Yamamoto · Planning / Sony
From the very beginning, one of our key goals was to create more moments of happiness in customers' everyday lives.
Sony products are already part of people's daily routines through music, photography, communication, and entertainment. That is why we wanted the collaboration goods to be items people would naturally want to carry with them every day.
We aimed to combine the joy of spending time with Hello Kitty and the practicality of carrying Sony products. The pouch, sacoche, and tote bag were developed as items that could deliver both experiences.
"Blending the Worlds of Two Iconic Brands"
What was the most challenging aspect of the design process?
Miyano & Inukai · Designers / Sony
The greatest challenge was finding the right balance between Hello Kitty's signature charm and Sony's simple and minimalist design.
Sony products are built upon design principles that have been cultivated over many years, including a black-and-silver visual identity and a strong emphasis on horizontal and vertical balance.
Rather than scattering Hello Kitty design elements freely across the product, we incorporated them within a structured "frame code." This textile approach allowed Hello Kitty's charm and Sony's design philosophy to coexist harmoniously. Our goal was to create products that would feel naturally connected to Sony devices when displayed together.
For the headphone pouch, we faced the challenge of preserving Hello Kitty's iconic shape while also ensuring a comfortable fit for the compatible headphones. Achieving both visual appeal and practical functionality required extensive testing and refinement.
What was your first impression when you saw the merchandise designs, and how do they differ from previous Sanrio character merchandise and designs?
Designer / Sanrio
While preserving Hello Kitty's timeless charm and cuteness, I felt the designs were sophisticated and refined, making them easy for adults to incorporate into their everyday lives.
In particular, the use of embroidered Hello Kitty fabric on the products was a fresh and unique expression that has rarely been seen in previous Sanrio character merchandise. The products are crafted with great attention to detail, and I was impressed by the high level of quality when I saw them in person.
I believe these products successfully showcase Hello Kitty's charm and will help introduce her appeal to even more people.
Looking back on the development process, what stands out most in your memory?
Miyano & Inukai · Designers / Sony
Without compromising Hello Kitty's distinctive character, we repeatedly refined the design to achieve both practicality and ease of use as a case for Sony products.
From the size and shape of the goods to the subtle details of her ears and ribbon, we carefully fine-tuned every element through repeated prototyping.
To ensure the designs stayed true to Hello Kitty's character, we brought together a team of passionate Sanrio fans whose shared love and attention to detail helped shape every aspect of the collaboration.
Was there anything particularly memorable during the development process?
Designer / Sanrio
When reviewing the key visual, I was particularly impressed by how successfully it balanced Hello Kitty's signature charm, a core element of the Sanrio brand, with the simple and sophisticated aesthetic that Sony sought to achieve.
The final key visual strikes a wonderful balance, retaining Hello Kitty's charm within a refined and mature design. I feel it has become something that can appeal not only to existing Hello Kitty fans, but also to people who may not typically engage with the character.
Capturing the Moment Hello Kitty Meets Sony
We heard there was a special story behind the key visual as well.
Koseki · Designer / Sony
We wanted to protect the sense of kawaii that Sanrio has carefully nurtured over the years. Respect for the character and appreciation for Hello Kitty fans were always at the forefront of our minds throughout the creative process.
At the same time, we were particularly focused on creating a visual that would remain true to Hello Kitty's charm while reflecting Sony's simplicity and design aesthetic.
In collaborations, there is often a temptation to include more elements. This time, however, we intentionally embraced negative space. Rather than letting one brand overshadow the other, we sought a balance where the distinct appeal of both brands could naturally coexist.
What we wanted to portray was "the very first moment" when Hello Kitty encounters Sony.
The scene depicts Hello Kitty enjoying one of her everyday moments, playing with alphabet building blocks. Into that familiar world, Sony quietly enters, opening the door to new experiences, discoveries, and excitement.
Rather than prescribing a single interpretation, we hope each customer can imagine their own story behind the collaboration.
Bringing Joy Beyond the Products and Goods
Finally, do you have a message for customers?
Sony
Through this collaboration, we hope each customer will discover their own unique connection with Sony. Just as Hello Kitty has become a part of everyday life for so many people, we hope Sony products such as Xperia smartphones and headphones will become cherished companions as well. We also hope this collaboration opens the door to new experiences in music and entertainment, bringing even more enjoyment to everyday life.
Sanrio
We are delighted that this first collaboration with Sony has resulted in such a special collection, one that we can confidently share with customers who have been eagerly looking forward to it. Through these beautifully designed Sony products, which thoughtfully incorporate the charm of Hello Kitty's world, we hope to bring a little joy and companionship to customers' everyday lives. We also hope that the collaboration items will become part of many happy memories to come.
(Top left) Yamagata, Customer Engagement Division · (Top center) Yamamoto, Customer Engagement Division · (Top right) Kajii, Customer Engagement Division · (Bottom left) Koseki, Creative Center · (Bottom center) Miyano, Creative Center · (Bottom right) Inukai, Creative Center
-
-
Delivery Information
-
Delivery Information
How much does delivery cost?
Sony offers free deliveries for orders $100 and above. For orders below $100, a standard delivery charge of $2.90 will be applied during checkout.
What is the expected delivery lead time?
Products excluding those listed under Televisions and Home Cinema:
For orders below $100, your order will be delivered within 3 working days upon order placement of products.
For orders $100 and above, placed before 2pm on Monday - Thursday excluding eve of public holidays, delivery will be next day. Orders received on the weekend may take longer as some logistics partners do not support delivery on Sunday. Please refer to the following table for delivery estimates:
Time Of Order
Estimated Delivery Date
Example
Mon – Thu
Orders before 2pm
Receive it the next working day
Order on Monday 11am, receive on Tuesday
Mon – Thu
Orders after 2pm
Receive it the 3rd working day
Order on Monday 2pm, receive on Wednesday
Fri, Eve of PH
Orders before 2pm
Receive it the next working day
Order on Thursday 11am (eve of PH), receive it on Monday
Fri – Sun, Eve of PH
Orders after 2pm
Receive it on the 3rd working day
Order on Thursday 2pm (eve of PH), receive it on Tuesday
Same day delivery is only applicable for orders $100 and above during selected periods and/ or models*. Same day delivery is only applicable for orders made on Monday - Saturday, before 2pm. Please expect a phone call after placing your order for arrangement of the time of delivery.
*Same day delivery promotion period will be highlighted on homepage and/ or product page.Large products (products listed under Televisions and Home Cinema):
Next day delivery may not be applicable. Please expect a phone call after placing your order for arrangement of the date of delivery.
Some condominiums may have specific delivery time slots and/ or limit deliveries. Kindly check with your condominium management for the approved time slots for delivery. Please notify your condominium management once we have confirmed the delivery date and time.
Where do you ship to?
Shipping is only available within Singapore. Delivery will only be made to address located on the main Singapore island, with the exclusion of restricted zones. Delivery to Sentosa island will be subject to additional charges. Where Sony is unable to deliver, we will endeavour to notify you as soon as we become aware of the restriction.
For more information, please refer to our Online Shopping FAQ
-
-
Overview
-
OverviewThe WH-1000XM6 features superior noise cancellation with the HD Noise Cancelling Processor QN3, premium sound tuned by renowned mastering engineers, and ulta-clear calls with intelligent six-microphone beamforming and noise reduction.
-
-
Promotions
-
Promotions
Sony Store Promotions Sony Store Online SingaporeDeals & Promotions
Exclusive offers, rewards, and member benefits — all in one place.Sony Store Exclusive
Complimentary
LCD Protection,
On UsPurchase any eligible camera at Sony Stores or Sony Store Online. Bring your proof of purchase to Sony Store Wisma or Sony Store 313 within 30 days of delivery to redeem your complimentary LCD Screen Protection.
How: Simply present your Sony Store Online proof of purchase.When: Within the first 30 days from date of delivery.Shop Eligible ModelsEligible Models
Register & Redeem
My Sony Rewards — Register & Get
Register eligible Sony products and enjoy complimentary gifts and exclusive redemption rewards across TVs, Audio, Cameras, Lenses and more.
Learn MoreInstallment Payment Methods
PayLater by Grab
Apply these promo codes to enjoy exclusive savings. Valid till 30 Sep 2026.
$8 off min $250PAYLATERIT8$25 off min $700PAYLATERIT25$55 off min $1,400PAYLATERIT55$8 & $25 OFF applicable for PayLater by Grab transactions. $55 OFF applicable for 8 or 12-month installment options only.
SPayLater
Buy Now, Pay Later — 0% interest!
Choose SPayLater at checkout and enjoy:
$25 off $300 — New users$10 off $250 — Existing usersDiscount Programs
🎓Student Portal
Save up to an additional 25% OFF with exclusive student-only discounts. Calling all students — join now and level up your Sony gear.
Learn More
🏢Corporate Privilege Program
Enjoy up to 25% OFF as a corporate partner. Join the Corporate Privilege Program for exclusive discounts and priority benefits.
Join NowLoyalty Program💰 My Sony Rewards
Sign up today and receive a new member bonus instantly — stackable with all ongoing promotions across every Sony Store.
New Member Bonus: $5 voucherSign Up Now
All promotions are subject to availability and applicable terms & conditions.
Sony Store Online Exclusive promotions are valid for online purchases only.
-
-
Sony × Hello Kitty
-
Sony × Hello KittySony × Hello Kitty
The Story Behind the Sony x Hello Kitty Collaboration Model
"Pursuing Something That Will Be Loved for Years to Come"
By Sony Community — WH-1000XM6 · WH-CH730N · WH-CH530 · Xperia 10 VIII
Sony has long been dedicated to enriching people's lives through sound, imaging, and technology. Meanwhile, Hello Kitty has remained close to the hearts of people around the world, across generations. Although these two brands may seem quite different, they share a common aspiration: to bring a little more joy and warmth to everyday life.
We spoke with members of the project team to learn more about how the collaboration came to life, from the original concept to the design philosophy behind it.
"Reaching Those Who Have Yet to Experience Sony"
How did this collaboration begin?
Yamamoto · Planning / Sony
The idea started with a desire to create an opportunity for people who do not typically interact with Sony products to discover the brand. In particular, we wanted to introduce Sony to new customer segments, such as younger generations and women, who may not have been our traditional audience.
Sanrio has strong connections with exactly these audiences and has been loved by a passionate fan base for many years. We saw potential in that.
For many people, Sanrio characters are more than just characters. They bring a little brightness to everyday life. Similarly, Sony strives to enrich people's daily experiences through entertainment and technology. The collaboration was inspired by the shared value of wanting to stay close to people's lives and be loved for a long time.
What were your initial thoughts and impressions when Sony first approached you about this collaboration?
Designer / Sanrio
We were genuinely excited and strongly felt that this was a collaboration we would love to pursue together.
Just as Sony sees great potential in Sanrio's characters, we also believe this collaboration provides an opportunity for long-time Sony customers to discover and engage with Sanrio characters in a new way.
By combining Sony's craftsmanship, which has created products loved by people around the world for generations, with Hello Kitty, we see the potential for a unique synergy. Above all, we believe this collaboration can create something truly special that will be loved by many customers and fans.
"Creating Something People Would Want to Carry Every Day"
How did the ideas for the pouch, sacoche, and tote bag come about?
Yamamoto · Planning / Sony
From the very beginning, one of our key goals was to create more moments of happiness in customers' everyday lives.
Sony products are already part of people's daily routines through music, photography, communication, and entertainment. That is why we wanted the collaboration goods to be items people would naturally want to carry with them every day.
We aimed to combine the joy of spending time with Hello Kitty and the practicality of carrying Sony products. The pouch, sacoche, and tote bag were developed as items that could deliver both experiences.
"Blending the Worlds of Two Iconic Brands"
What was the most challenging aspect of the design process?
Miyano & Inukai · Designers / Sony
The greatest challenge was finding the right balance between Hello Kitty's signature charm and Sony's simple and minimalist design.
Sony products are built upon design principles that have been cultivated over many years, including a black-and-silver visual identity and a strong emphasis on horizontal and vertical balance.
Rather than scattering Hello Kitty design elements freely across the product, we incorporated them within a structured "frame code." This textile approach allowed Hello Kitty's charm and Sony's design philosophy to coexist harmoniously. Our goal was to create products that would feel naturally connected to Sony devices when displayed together.
For the headphone pouch, we faced the challenge of preserving Hello Kitty's iconic shape while also ensuring a comfortable fit for the compatible headphones. Achieving both visual appeal and practical functionality required extensive testing and refinement.
What was your first impression when you saw the merchandise designs, and how do they differ from previous Sanrio character merchandise and designs?
Designer / Sanrio
While preserving Hello Kitty's timeless charm and cuteness, I felt the designs were sophisticated and refined, making them easy for adults to incorporate into their everyday lives.
In particular, the use of embroidered Hello Kitty fabric on the products was a fresh and unique expression that has rarely been seen in previous Sanrio character merchandise. The products are crafted with great attention to detail, and I was impressed by the high level of quality when I saw them in person.
I believe these products successfully showcase Hello Kitty's charm and will help introduce her appeal to even more people.
Looking back on the development process, what stands out most in your memory?
Miyano & Inukai · Designers / Sony
Without compromising Hello Kitty's distinctive character, we repeatedly refined the design to achieve both practicality and ease of use as a case for Sony products.
From the size and shape of the goods to the subtle details of her ears and ribbon, we carefully fine-tuned every element through repeated prototyping.
To ensure the designs stayed true to Hello Kitty's character, we brought together a team of passionate Sanrio fans whose shared love and attention to detail helped shape every aspect of the collaboration.
Was there anything particularly memorable during the development process?
Designer / Sanrio
When reviewing the key visual, I was particularly impressed by how successfully it balanced Hello Kitty's signature charm, a core element of the Sanrio brand, with the simple and sophisticated aesthetic that Sony sought to achieve.
The final key visual strikes a wonderful balance, retaining Hello Kitty's charm within a refined and mature design. I feel it has become something that can appeal not only to existing Hello Kitty fans, but also to people who may not typically engage with the character.
Capturing the Moment Hello Kitty Meets Sony
We heard there was a special story behind the key visual as well.
Koseki · Designer / Sony
We wanted to protect the sense of kawaii that Sanrio has carefully nurtured over the years. Respect for the character and appreciation for Hello Kitty fans were always at the forefront of our minds throughout the creative process.
At the same time, we were particularly focused on creating a visual that would remain true to Hello Kitty's charm while reflecting Sony's simplicity and design aesthetic.
In collaborations, there is often a temptation to include more elements. This time, however, we intentionally embraced negative space. Rather than letting one brand overshadow the other, we sought a balance where the distinct appeal of both brands could naturally coexist.
What we wanted to portray was "the very first moment" when Hello Kitty encounters Sony.
The scene depicts Hello Kitty enjoying one of her everyday moments, playing with alphabet building blocks. Into that familiar world, Sony quietly enters, opening the door to new experiences, discoveries, and excitement.
Rather than prescribing a single interpretation, we hope each customer can imagine their own story behind the collaboration.
Bringing Joy Beyond the Products and Goods
Finally, do you have a message for customers?
Sony
Through this collaboration, we hope each customer will discover their own unique connection with Sony. Just as Hello Kitty has become a part of everyday life for so many people, we hope Sony products such as Xperia smartphones and headphones will become cherished companions as well. We also hope this collaboration opens the door to new experiences in music and entertainment, bringing even more enjoyment to everyday life.
Sanrio
We are delighted that this first collaboration with Sony has resulted in such a special collection, one that we can confidently share with customers who have been eagerly looking forward to it. Through these beautifully designed Sony products, which thoughtfully incorporate the charm of Hello Kitty's world, we hope to bring a little joy and companionship to customers' everyday lives. We also hope that the collaboration items will become part of many happy memories to come.
(Top left) Yamagata, Customer Engagement Division · (Top center) Yamamoto, Customer Engagement Division · (Top right) Kajii, Customer Engagement Division · (Bottom left) Koseki, Creative Center · (Bottom center) Miyano, Creative Center · (Bottom right) Inukai, Creative Center
-
-
Delivery Information
-
Delivery Information
How much does delivery cost?
Sony offers free deliveries for orders $100 and above. For orders below $100, a standard delivery charge of $2.90 will be applied during checkout.
What is the expected delivery lead time?
Products excluding those listed under Televisions and Home Cinema:
For orders below $100, your order will be delivered within 3 working days upon order placement of products.
For orders $100 and above, placed before 2pm on Monday - Thursday excluding eve of public holidays, delivery will be next day. Orders received on the weekend may take longer as some logistics partners do not support delivery on Sunday. Please refer to the following table for delivery estimates:
Time Of Order
Estimated Delivery Date
Example
Mon – Thu
Orders before 2pm
Receive it the next working day
Order on Monday 11am, receive on Tuesday
Mon – Thu
Orders after 2pm
Receive it the 3rd working day
Order on Monday 2pm, receive on Wednesday
Fri, Eve of PH
Orders before 2pm
Receive it the next working day
Order on Thursday 11am (eve of PH), receive it on Monday
Fri – Sun, Eve of PH
Orders after 2pm
Receive it on the 3rd working day
Order on Thursday 2pm (eve of PH), receive it on Tuesday
Same day delivery is only applicable for orders $100 and above during selected periods and/ or models*. Same day delivery is only applicable for orders made on Monday - Saturday, before 2pm. Please expect a phone call after placing your order for arrangement of the time of delivery.
*Same day delivery promotion period will be highlighted on homepage and/ or product page.Large products (products listed under Televisions and Home Cinema):
Next day delivery may not be applicable. Please expect a phone call after placing your order for arrangement of the date of delivery.
Some condominiums may have specific delivery time slots and/ or limit deliveries. Kindly check with your condominium management for the approved time slots for delivery. Please notify your condominium management once we have confirmed the delivery date and time.
Where do you ship to?
Shipping is only available within Singapore. Delivery will only be made to address located on the main Singapore island, with the exclusion of restricted zones. Delivery to Sentosa island will be subject to additional charges. Where Sony is unable to deliver, we will endeavour to notify you as soon as we become aware of the restriction.
For more information, please refer to our Online Shopping FAQ
-
-
Overview
-
OverviewThe WH-1000XM6 features superior noise cancellation with the HD Noise Cancelling Processor QN3, premium sound tuned by renowned mastering engineers, and ulta-clear calls with intelligent six-microphone beamforming and noise reduction.
-
-
Promotions
-
Promotions
Sony Store Promotions Sony Store Online SingaporeDeals & Promotions
Exclusive offers, rewards, and member benefits — all in one place.Sony Store Exclusive
Complimentary
LCD Protection,
On UsPurchase any eligible camera at Sony Stores or Sony Store Online. Bring your proof of purchase to Sony Store Wisma or Sony Store 313 within 30 days of delivery to redeem your complimentary LCD Screen Protection.
How: Simply present your Sony Store Online proof of purchase.When: Within the first 30 days from date of delivery.Shop Eligible ModelsEligible Models
Register & Redeem
My Sony Rewards — Register & Get
Register eligible Sony products and enjoy complimentary gifts and exclusive redemption rewards across TVs, Audio, Cameras, Lenses and more.
Learn MoreInstallment Payment Methods
PayLater by Grab
Apply these promo codes to enjoy exclusive savings. Valid till 30 Sep 2026.
$8 off min $250PAYLATERIT8$25 off min $700PAYLATERIT25$55 off min $1,400PAYLATERIT55$8 & $25 OFF applicable for PayLater by Grab transactions. $55 OFF applicable for 8 or 12-month installment options only.
SPayLater
Buy Now, Pay Later — 0% interest!
Choose SPayLater at checkout and enjoy:
$25 off $300 — New users$10 off $250 — Existing usersDiscount Programs
🎓Student Portal
Save up to an additional 25% OFF with exclusive student-only discounts. Calling all students — join now and level up your Sony gear.
Learn More
🏢Corporate Privilege Program
Enjoy up to 25% OFF as a corporate partner. Join the Corporate Privilege Program for exclusive discounts and priority benefits.
Join NowLoyalty Program💰 My Sony Rewards
Sign up today and receive a new member bonus instantly — stackable with all ongoing promotions across every Sony Store.
New Member Bonus: $5 voucherSign Up Now
All promotions are subject to availability and applicable terms & conditions.
Sony Store Online Exclusive promotions are valid for online purchases only.
-
-
Sony × Hello Kitty
-
Sony × Hello KittySony × Hello Kitty
The Story Behind the Sony x Hello Kitty Collaboration Model
"Pursuing Something That Will Be Loved for Years to Come"
By Sony Community — WH-1000XM6 · WH-CH730N · WH-CH530 · Xperia 10 VIII
Sony has long been dedicated to enriching people's lives through sound, imaging, and technology. Meanwhile, Hello Kitty has remained close to the hearts of people around the world, across generations. Although these two brands may seem quite different, they share a common aspiration: to bring a little more joy and warmth to everyday life.
We spoke with members of the project team to learn more about how the collaboration came to life, from the original concept to the design philosophy behind it.
"Reaching Those Who Have Yet to Experience Sony"
How did this collaboration begin?
Yamamoto · Planning / Sony
The idea started with a desire to create an opportunity for people who do not typically interact with Sony products to discover the brand. In particular, we wanted to introduce Sony to new customer segments, such as younger generations and women, who may not have been our traditional audience.
Sanrio has strong connections with exactly these audiences and has been loved by a passionate fan base for many years. We saw potential in that.
For many people, Sanrio characters are more than just characters. They bring a little brightness to everyday life. Similarly, Sony strives to enrich people's daily experiences through entertainment and technology. The collaboration was inspired by the shared value of wanting to stay close to people's lives and be loved for a long time.
What were your initial thoughts and impressions when Sony first approached you about this collaboration?
Designer / Sanrio
We were genuinely excited and strongly felt that this was a collaboration we would love to pursue together.
Just as Sony sees great potential in Sanrio's characters, we also believe this collaboration provides an opportunity for long-time Sony customers to discover and engage with Sanrio characters in a new way.
By combining Sony's craftsmanship, which has created products loved by people around the world for generations, with Hello Kitty, we see the potential for a unique synergy. Above all, we believe this collaboration can create something truly special that will be loved by many customers and fans.
"Creating Something People Would Want to Carry Every Day"
How did the ideas for the pouch, sacoche, and tote bag come about?
Yamamoto · Planning / Sony
From the very beginning, one of our key goals was to create more moments of happiness in customers' everyday lives.
Sony products are already part of people's daily routines through music, photography, communication, and entertainment. That is why we wanted the collaboration goods to be items people would naturally want to carry with them every day.
We aimed to combine the joy of spending time with Hello Kitty and the practicality of carrying Sony products. The pouch, sacoche, and tote bag were developed as items that could deliver both experiences.
"Blending the Worlds of Two Iconic Brands"
What was the most challenging aspect of the design process?
Miyano & Inukai · Designers / Sony
The greatest challenge was finding the right balance between Hello Kitty's signature charm and Sony's simple and minimalist design.
Sony products are built upon design principles that have been cultivated over many years, including a black-and-silver visual identity and a strong emphasis on horizontal and vertical balance.
Rather than scattering Hello Kitty design elements freely across the product, we incorporated them within a structured "frame code." This textile approach allowed Hello Kitty's charm and Sony's design philosophy to coexist harmoniously. Our goal was to create products that would feel naturally connected to Sony devices when displayed together.
For the headphone pouch, we faced the challenge of preserving Hello Kitty's iconic shape while also ensuring a comfortable fit for the compatible headphones. Achieving both visual appeal and practical functionality required extensive testing and refinement.
What was your first impression when you saw the merchandise designs, and how do they differ from previous Sanrio character merchandise and designs?
Designer / Sanrio
While preserving Hello Kitty's timeless charm and cuteness, I felt the designs were sophisticated and refined, making them easy for adults to incorporate into their everyday lives.
In particular, the use of embroidered Hello Kitty fabric on the products was a fresh and unique expression that has rarely been seen in previous Sanrio character merchandise. The products are crafted with great attention to detail, and I was impressed by the high level of quality when I saw them in person.
I believe these products successfully showcase Hello Kitty's charm and will help introduce her appeal to even more people.
Looking back on the development process, what stands out most in your memory?
Miyano & Inukai · Designers / Sony
Without compromising Hello Kitty's distinctive character, we repeatedly refined the design to achieve both practicality and ease of use as a case for Sony products.
From the size and shape of the goods to the subtle details of her ears and ribbon, we carefully fine-tuned every element through repeated prototyping.
To ensure the designs stayed true to Hello Kitty's character, we brought together a team of passionate Sanrio fans whose shared love and attention to detail helped shape every aspect of the collaboration.
Was there anything particularly memorable during the development process?
Designer / Sanrio
When reviewing the key visual, I was particularly impressed by how successfully it balanced Hello Kitty's signature charm, a core element of the Sanrio brand, with the simple and sophisticated aesthetic that Sony sought to achieve.
The final key visual strikes a wonderful balance, retaining Hello Kitty's charm within a refined and mature design. I feel it has become something that can appeal not only to existing Hello Kitty fans, but also to people who may not typically engage with the character.
Capturing the Moment Hello Kitty Meets Sony
We heard there was a special story behind the key visual as well.
Koseki · Designer / Sony
We wanted to protect the sense of kawaii that Sanrio has carefully nurtured over the years. Respect for the character and appreciation for Hello Kitty fans were always at the forefront of our minds throughout the creative process.
At the same time, we were particularly focused on creating a visual that would remain true to Hello Kitty's charm while reflecting Sony's simplicity and design aesthetic.
In collaborations, there is often a temptation to include more elements. This time, however, we intentionally embraced negative space. Rather than letting one brand overshadow the other, we sought a balance where the distinct appeal of both brands could naturally coexist.
What we wanted to portray was "the very first moment" when Hello Kitty encounters Sony.
The scene depicts Hello Kitty enjoying one of her everyday moments, playing with alphabet building blocks. Into that familiar world, Sony quietly enters, opening the door to new experiences, discoveries, and excitement.
Rather than prescribing a single interpretation, we hope each customer can imagine their own story behind the collaboration.
Bringing Joy Beyond the Products and Goods
Finally, do you have a message for customers?
Sony
Through this collaboration, we hope each customer will discover their own unique connection with Sony. Just as Hello Kitty has become a part of everyday life for so many people, we hope Sony products such as Xperia smartphones and headphones will become cherished companions as well. We also hope this collaboration opens the door to new experiences in music and entertainment, bringing even more enjoyment to everyday life.
Sanrio
We are delighted that this first collaboration with Sony has resulted in such a special collection, one that we can confidently share with customers who have been eagerly looking forward to it. Through these beautifully designed Sony products, which thoughtfully incorporate the charm of Hello Kitty's world, we hope to bring a little joy and companionship to customers' everyday lives. We also hope that the collaboration items will become part of many happy memories to come.
(Top left) Yamagata, Customer Engagement Division · (Top center) Yamamoto, Customer Engagement Division · (Top right) Kajii, Customer Engagement Division · (Bottom left) Koseki, Creative Center · (Bottom center) Miyano, Creative Center · (Bottom right) Inukai, Creative Center
-
-
Delivery Information
-
Delivery Information
How much does delivery cost?
Sony offers free deliveries for orders $100 and above. For orders below $100, a standard delivery charge of $2.90 will be applied during checkout.
What is the expected delivery lead time?
Products excluding those listed under Televisions and Home Cinema:
For orders below $100, your order will be delivered within 3 working days upon order placement of products.
For orders $100 and above, placed before 2pm on Monday - Thursday excluding eve of public holidays, delivery will be next day. Orders received on the weekend may take longer as some logistics partners do not support delivery on Sunday. Please refer to the following table for delivery estimates:
Time Of Order
Estimated Delivery Date
Example
Mon – Thu
Orders before 2pm
Receive it the next working day
Order on Monday 11am, receive on Tuesday
Mon – Thu
Orders after 2pm
Receive it the 3rd working day
Order on Monday 2pm, receive on Wednesday
Fri, Eve of PH
Orders before 2pm
Receive it the next working day
Order on Thursday 11am (eve of PH), receive it on Monday
Fri – Sun, Eve of PH
Orders after 2pm
Receive it on the 3rd working day
Order on Thursday 2pm (eve of PH), receive it on Tuesday
Same day delivery is only applicable for orders $100 and above during selected periods and/ or models*. Same day delivery is only applicable for orders made on Monday - Saturday, before 2pm. Please expect a phone call after placing your order for arrangement of the time of delivery.
*Same day delivery promotion period will be highlighted on homepage and/ or product page.Large products (products listed under Televisions and Home Cinema):
Next day delivery may not be applicable. Please expect a phone call after placing your order for arrangement of the date of delivery.
Some condominiums may have specific delivery time slots and/ or limit deliveries. Kindly check with your condominium management for the approved time slots for delivery. Please notify your condominium management once we have confirmed the delivery date and time.
Where do you ship to?
Shipping is only available within Singapore. Delivery will only be made to address located on the main Singapore island, with the exclusion of restricted zones. Delivery to Sentosa island will be subject to additional charges. Where Sony is unable to deliver, we will endeavour to notify you as soon as we become aware of the restriction.
For more information, please refer to our Online Shopping FAQ
-
-
Overview
-
OverviewThe WH-1000XM6 features superior noise cancellation with the HD Noise Cancelling Processor QN3, premium sound tuned by renowned mastering engineers, and ulta-clear calls with intelligent six-microphone beamforming and noise reduction.
-
-
Promotions
-
Promotions
Sony Store Promotions Sony Store Online SingaporeDeals & Promotions
Exclusive offers, rewards, and member benefits — all in one place.Sony Store Exclusive
Complimentary
LCD Protection,
On UsPurchase any eligible camera at Sony Stores or Sony Store Online. Bring your proof of purchase to Sony Store Wisma or Sony Store 313 within 30 days of delivery to redeem your complimentary LCD Screen Protection.
How: Simply present your Sony Store Online proof of purchase.When: Within the first 30 days from date of delivery.Shop Eligible ModelsEligible Models
Register & Redeem
My Sony Rewards — Register & Get
Register eligible Sony products and enjoy complimentary gifts and exclusive redemption rewards across TVs, Audio, Cameras, Lenses and more.
Learn MoreInstallment Payment Methods
PayLater by Grab
Apply these promo codes to enjoy exclusive savings. Valid till 30 Sep 2026.
$8 off min $250PAYLATERIT8$25 off min $700PAYLATERIT25$55 off min $1,400PAYLATERIT55$8 & $25 OFF applicable for PayLater by Grab transactions. $55 OFF applicable for 8 or 12-month installment options only.
SPayLater
Buy Now, Pay Later — 0% interest!
Choose SPayLater at checkout and enjoy:
$25 off $300 — New users$10 off $250 — Existing usersDiscount Programs
🎓Student Portal
Save up to an additional 25% OFF with exclusive student-only discounts. Calling all students — join now and level up your Sony gear.
Learn More
🏢Corporate Privilege Program
Enjoy up to 25% OFF as a corporate partner. Join the Corporate Privilege Program for exclusive discounts and priority benefits.
Join NowLoyalty Program💰 My Sony Rewards
Sign up today and receive a new member bonus instantly — stackable with all ongoing promotions across every Sony Store.
New Member Bonus: $5 voucherSign Up Now
All promotions are subject to availability and applicable terms & conditions.
Sony Store Online Exclusive promotions are valid for online purchases only.
-
-
Sony × Hello Kitty
-
Sony × Hello KittySony × Hello Kitty
The Story Behind the Sony x Hello Kitty Collaboration Model
"Pursuing Something That Will Be Loved for Years to Come"
By Sony Community — WH-1000XM6 · WH-CH730N · WH-CH530 · Xperia 10 VIII
Sony has long been dedicated to enriching people's lives through sound, imaging, and technology. Meanwhile, Hello Kitty has remained close to the hearts of people around the world, across generations. Although these two brands may seem quite different, they share a common aspiration: to bring a little more joy and warmth to everyday life.
We spoke with members of the project team to learn more about how the collaboration came to life, from the original concept to the design philosophy behind it.
"Reaching Those Who Have Yet to Experience Sony"
How did this collaboration begin?
Yamamoto · Planning / Sony
The idea started with a desire to create an opportunity for people who do not typically interact with Sony products to discover the brand. In particular, we wanted to introduce Sony to new customer segments, such as younger generations and women, who may not have been our traditional audience.
Sanrio has strong connections with exactly these audiences and has been loved by a passionate fan base for many years. We saw potential in that.
For many people, Sanrio characters are more than just characters. They bring a little brightness to everyday life. Similarly, Sony strives to enrich people's daily experiences through entertainment and technology. The collaboration was inspired by the shared value of wanting to stay close to people's lives and be loved for a long time.
What were your initial thoughts and impressions when Sony first approached you about this collaboration?
Designer / Sanrio
We were genuinely excited and strongly felt that this was a collaboration we would love to pursue together.
Just as Sony sees great potential in Sanrio's characters, we also believe this collaboration provides an opportunity for long-time Sony customers to discover and engage with Sanrio characters in a new way.
By combining Sony's craftsmanship, which has created products loved by people around the world for generations, with Hello Kitty, we see the potential for a unique synergy. Above all, we believe this collaboration can create something truly special that will be loved by many customers and fans.
"Creating Something People Would Want to Carry Every Day"
How did the ideas for the pouch, sacoche, and tote bag come about?
Yamamoto · Planning / Sony
From the very beginning, one of our key goals was to create more moments of happiness in customers' everyday lives.
Sony products are already part of people's daily routines through music, photography, communication, and entertainment. That is why we wanted the collaboration goods to be items people would naturally want to carry with them every day.
We aimed to combine the joy of spending time with Hello Kitty and the practicality of carrying Sony products. The pouch, sacoche, and tote bag were developed as items that could deliver both experiences.
"Blending the Worlds of Two Iconic Brands"
What was the most challenging aspect of the design process?
Miyano & Inukai · Designers / Sony
The greatest challenge was finding the right balance between Hello Kitty's signature charm and Sony's simple and minimalist design.
Sony products are built upon design principles that have been cultivated over many years, including a black-and-silver visual identity and a strong emphasis on horizontal and vertical balance.
Rather than scattering Hello Kitty design elements freely across the product, we incorporated them within a structured "frame code." This textile approach allowed Hello Kitty's charm and Sony's design philosophy to coexist harmoniously. Our goal was to create products that would feel naturally connected to Sony devices when displayed together.
For the headphone pouch, we faced the challenge of preserving Hello Kitty's iconic shape while also ensuring a comfortable fit for the compatible headphones. Achieving both visual appeal and practical functionality required extensive testing and refinement.
What was your first impression when you saw the merchandise designs, and how do they differ from previous Sanrio character merchandise and designs?
Designer / Sanrio
While preserving Hello Kitty's timeless charm and cuteness, I felt the designs were sophisticated and refined, making them easy for adults to incorporate into their everyday lives.
In particular, the use of embroidered Hello Kitty fabric on the products was a fresh and unique expression that has rarely been seen in previous Sanrio character merchandise. The products are crafted with great attention to detail, and I was impressed by the high level of quality when I saw them in person.
I believe these products successfully showcase Hello Kitty's charm and will help introduce her appeal to even more people.
Looking back on the development process, what stands out most in your memory?
Miyano & Inukai · Designers / Sony
Without compromising Hello Kitty's distinctive character, we repeatedly refined the design to achieve both practicality and ease of use as a case for Sony products.
From the size and shape of the goods to the subtle details of her ears and ribbon, we carefully fine-tuned every element through repeated prototyping.
To ensure the designs stayed true to Hello Kitty's character, we brought together a team of passionate Sanrio fans whose shared love and attention to detail helped shape every aspect of the collaboration.
Was there anything particularly memorable during the development process?
Designer / Sanrio
When reviewing the key visual, I was particularly impressed by how successfully it balanced Hello Kitty's signature charm, a core element of the Sanrio brand, with the simple and sophisticated aesthetic that Sony sought to achieve.
The final key visual strikes a wonderful balance, retaining Hello Kitty's charm within a refined and mature design. I feel it has become something that can appeal not only to existing Hello Kitty fans, but also to people who may not typically engage with the character.
Capturing the Moment Hello Kitty Meets Sony
We heard there was a special story behind the key visual as well.
Koseki · Designer / Sony
We wanted to protect the sense of kawaii that Sanrio has carefully nurtured over the years. Respect for the character and appreciation for Hello Kitty fans were always at the forefront of our minds throughout the creative process.
At the same time, we were particularly focused on creating a visual that would remain true to Hello Kitty's charm while reflecting Sony's simplicity and design aesthetic.
In collaborations, there is often a temptation to include more elements. This time, however, we intentionally embraced negative space. Rather than letting one brand overshadow the other, we sought a balance where the distinct appeal of both brands could naturally coexist.
What we wanted to portray was "the very first moment" when Hello Kitty encounters Sony.
The scene depicts Hello Kitty enjoying one of her everyday moments, playing with alphabet building blocks. Into that familiar world, Sony quietly enters, opening the door to new experiences, discoveries, and excitement.
Rather than prescribing a single interpretation, we hope each customer can imagine their own story behind the collaboration.
Bringing Joy Beyond the Products and Goods
Finally, do you have a message for customers?
Sony
Through this collaboration, we hope each customer will discover their own unique connection with Sony. Just as Hello Kitty has become a part of everyday life for so many people, we hope Sony products such as Xperia smartphones and headphones will become cherished companions as well. We also hope this collaboration opens the door to new experiences in music and entertainment, bringing even more enjoyment to everyday life.
Sanrio
We are delighted that this first collaboration with Sony has resulted in such a special collection, one that we can confidently share with customers who have been eagerly looking forward to it. Through these beautifully designed Sony products, which thoughtfully incorporate the charm of Hello Kitty's world, we hope to bring a little joy and companionship to customers' everyday lives. We also hope that the collaboration items will become part of many happy memories to come.
(Top left) Yamagata, Customer Engagement Division · (Top center) Yamamoto, Customer Engagement Division · (Top right) Kajii, Customer Engagement Division · (Bottom left) Koseki, Creative Center · (Bottom center) Miyano, Creative Center · (Bottom right) Inukai, Creative Center
-
-
Delivery Information
-
Delivery Information
How much does delivery cost?
Sony offers free deliveries for orders $100 and above. For orders below $100, a standard delivery charge of $2.90 will be applied during checkout.
What is the expected delivery lead time?
Products excluding those listed under Televisions and Home Cinema:
For orders below $100, your order will be delivered within 3 working days upon order placement of products.
For orders $100 and above, placed before 2pm on Monday - Thursday excluding eve of public holidays, delivery will be next day. Orders received on the weekend may take longer as some logistics partners do not support delivery on Sunday. Please refer to the following table for delivery estimates:
Time Of Order
Estimated Delivery Date
Example
Mon – Thu
Orders before 2pm
Receive it the next working day
Order on Monday 11am, receive on Tuesday
Mon – Thu
Orders after 2pm
Receive it the 3rd working day
Order on Monday 2pm, receive on Wednesday
Fri, Eve of PH
Orders before 2pm
Receive it the next working day
Order on Thursday 11am (eve of PH), receive it on Monday
Fri – Sun, Eve of PH
Orders after 2pm
Receive it on the 3rd working day
Order on Thursday 2pm (eve of PH), receive it on Tuesday
Same day delivery is only applicable for orders $100 and above during selected periods and/ or models*. Same day delivery is only applicable for orders made on Monday - Saturday, before 2pm. Please expect a phone call after placing your order for arrangement of the time of delivery.
*Same day delivery promotion period will be highlighted on homepage and/ or product page.Large products (products listed under Televisions and Home Cinema):
Next day delivery may not be applicable. Please expect a phone call after placing your order for arrangement of the date of delivery.
Some condominiums may have specific delivery time slots and/ or limit deliveries. Kindly check with your condominium management for the approved time slots for delivery. Please notify your condominium management once we have confirmed the delivery date and time.
Where do you ship to?
Shipping is only available within Singapore. Delivery will only be made to address located on the main Singapore island, with the exclusion of restricted zones. Delivery to Sentosa island will be subject to additional charges. Where Sony is unable to deliver, we will endeavour to notify you as soon as we become aware of the restriction.
For more information, please refer to our Online Shopping FAQ
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