Lens standards are changing Advances in camera performance and soaring creative ideals demand a new approach to lens technology. Lenses must evolve to remain ahead of the curve. With a clear vision of cameras of the future, Sony now redefines the lens. High resolution and appealing bokeh together at last, from the leader in imaging innovation. ...

A huge number of movies awaits you. Bring the cinematic experience home; enjoy movies included with BRAVIA XR™. With BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE Calibrated mode, your movie will automatically adjust to the optimal pic...