Trade Up to Alpha 7R V & G Master Lens

Ready for an upgrade?

From 1 - 30 September 2024, trade in your working camera body or lens of any brand and get up to $1,250* OFF Alpha 7R V, FE 16-35mm F2.8 GM II, FE 24-70mm F2.8 GM II, or FE 70-200mm F2.8 GM OSS II lens.

Alpha 7R V

 

SRP: $5,799

$4,549

$950 off with trade-in + $300 cashback

FE 16-35mm F2.8 GM II

SRP: $3,329

$3,129

$200 off with trade-in

FE 24-70mm F2.8 GM II

SRP: $3,059

 

$2,859

$200 off with trade-in

FE 70-200mm F2.8 GM OSS II

SRP: $3,769

$3,569

$200 off with trade-in

 

How it works:

 1. Bring your working interchangeable-lens camera body and/or lens (any brand) to any Sony Store or selected Authorised Dealers.

 2. Inform the staff about your trade-in and upgrade, and they will assist you.

 

Visit any Sony Store or selected Authorised Dealers, mention your trade-in, and the staff will handle the rest.

Don’t miss out on this limited-time offer—level up your gear today! 

 

*T&Cs apply