$100
Min. spend $1,000
Valid at Sony Store Online only
1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.
* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ
*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.
Small, powerful, reliable radio wireless flash
This high-output GN281 flash offers the type of optimised performance and control that only a genuine Sony product can provide. It can be controlled directly from the camera and is small enough to fit in a pocket while offering professional durability as well as wireless radio communication for a wide range of applications.
Sony Singapore National Day Promotions
Hop on for National Day offers across Sony favourites—from capturing Singapore to bringing the celebration home.
31 July – 23 August
Storewide Codes
Apply these codes storewide at checkout (no scratching required!)
$100
Min. spend $1,000
Valid at Sony Store Online only
$30
Min. spend $200
Valid at Sony Store Online only
Larger category savings — applicable both Sony Store and Sony Store Online
Ready to Play?
Members OnlyFree to unlock for My Sony Rewards members. Choose your line, scratch your ticket, and redeem at Sony Store or Sony Store Online.
Choose one Sony product line to begin your MRT journey. Your selected line will determine the voucher you can unlock.
Scratch the ticket to reveal your exclusive voucher.
* Category vouchers are valid on selected featured products only. One game attempt per browser. Terms and conditions apply.
Featured Stops
Follow the MRT map across Singapore and discover the Sony products made for each celebration.

WH-1000XM6
Escape the noise for your National Day getaway.
Explore WH-1000XM6 →
Linkbuds Clip
Enjoy your playlists while staying aware of the celebrations around you.
Explore Linkbuds Clip →ILCE-7CM2 + SEL40F25G
Capture the sights, colours and celebrations around every corner.
Explore the street kit →
RX10M5
Zoom in on every National Day highlight from Stadium.
Explore RX10M5 →ILCE-7RM5 + SEL90M28G
Celebrate the colours of Singapore, one detail at a time.
Explore the macro kit →BRAVIA 9 II
Bring the National Day Parade home in stunning, larger-than-life picture.
Explore BRAVIA 9 II →BRAVIA Theatre Trio
Fill the room with immersive surround sound for every parade cheer and firework boom.
Explore Theatre Trio →
REON PRO PlUS
Beat the heat from the parade to the fireworks.
Explore REON PRO PLUS →Register & Redeem
Registered your Sony gear? There's more waiting for you.

Register eligible Sony products and enjoy complimentary gifts and exclusive redemption rewards across TVs, Audio, Cameras, Lenses and more.
Learn More →Installment Plans
Pick your preferred Buy Now, Pay Later option at checkout.

Apply these promo codes to enjoy exclusive savings. Valid till 30 Sep 2026.
$8 & $25 OFF applicable for PayLater by Grab transactions. $55 OFF applicable for 8 or 12-month installment options only.

Buy Now, Pay Later — 0% interest! Choose SPayLater at checkout and enjoy:
Discount Programs
Check if you qualify for an ongoing discount programme.

Save up to an additional 25% OFF with exclusive student-only discounts. Calling all students — join now and level up your Sony gear.
Learn More →
Enjoy up to 25% OFF as a corporate partner. Join the Corporate Privilege Program for exclusive discounts and priority benefits.
Join Now →Loyalty Program

Sign up today and receive a new member bonus instantly — stackable with all ongoing promotions across every Sony Store.
Small, powerful, reliable, radio wireless flash
This high-output GN28 flash offers the type of optimised performance and control that only a genuine Sony product can provide. It can be controlled directly from the camera and is small enough to fit in a pocket while offering professional durability as well as wireless radio communication for a wide range of applications.
Effective overheating prevention
An optimised flash control algorithm provides excellent flash performance while effectively preventing overheating for long-term stability and reliability.
Stable radio wireless communication
The HVL-F28RMA features stable radio wireless communication. One HVL-F28RMA that will function as a commander can be mounted on a compatible camera and paired with other off-camera HVL-F28RMA units that will function as a receiver. Radio communication provides reliable communication over longer distances that are possible with optical communication, even in bright sunlight or when there are obstacles between the camera and subject. Slow sync, rear-curtain sync, and multi flash are supported.
Comprehensive control from the camera
Flash compensation, light ratio, and other detailed flash parameters can be controlled directly from a compatible camera, and a custom key assignment can allow adjustments to be made while looking through the viewfinder. Flash parameters are shown in the selected camera display language.
Multi flash radio control
When used as a flash commander the HVL-F28RMA can control up to 15 flash and/or receiver units in 5 groups at distances of up to 35m/114ft for extraordinary lighting control versatility.
Lighting tailored to individual scenes
With powerful output that rivals the HVL-F28RMA, plenty of light is available for bounce applications, and the flash angle can be set as required via 0, 20, 40, 60, 80, and 120 degree click stops. A lock is provided at the 0-degree position to prevent unwanted angle changes in hectic shooting situations.
Reliable in harsh outdoor conditions
Like all of Sony’s high-end flash units, the HVL-F28RMA features a dust and moisture resistant design that contributes to high reliability in harsh outdoor conditions.
Metal shoe foot with rugged side frame
The Multi Interface shoe features a newly developed metal shoe foot with rugged side frame, significantly increasing strength and reliability.
Direct light level control
Dedicated + and – LEVEL buttons allow direct, speedy light output and flash compensation control, and can also be used to control the same parameters on other wirelessly paired flash units for smooth, efficient workflow.
High-speed sync (HSS)
Normal maximum flash sync speeds mean that the shutter speed must be stopped down when using daylight fill flash, making it difficult to produce background bokeh. High-speed sync allows the flash to be synchronised to the full range of shutter speeds so that large apertures can be used to create bokeh wherever desired.
Through-the-lens (TTL) wireless flash
Flash output can be accurately determined by through-the-lens light measurement, even when shooting wirelessly. The position and direction of the flash can be adjusted to soften shadows and highlights when shooting a subject from the front, or to add shadows for a sense of depth when needed. Wireless flash ratio control is available.
Multi/Micro USB terminal
The flash unit can be connected to a computer via its Multi/Micro USB terminal for convenient software updating.
Test flash mode
The test flash mode enables you to check shadows on the subject before taking photos, and also to check the light level using an external flash meter, which is essential for studio photography. The light level of the test flash depends on the light level setting in manual flash (M) mode, and the flash unit fires with a light level of 1/1 in through-the-lens (TTL) mode.
Flash control based on face detection
The HVL-F28RMA works with the face detection capabilities of compatible cameras to balance flash output with ambient light conditions so that subject's face is rendered with lifelike, accurate white balance.
Auto white balance adjustment
Colour temperature information is transferred from the flash unit to the camera to ensure accurate white balance for natural-looking colours. With compatible cameras flash output is automatically balanced with ambient light conditions so that skin tones are rendered with ideal white balance.
Guide number of 281
W 65.1mm X H 83.5mm X D 94.4mm (2 5/8inches × 3 3/8inches × 3 3/4inches)
Wireless control function. Radio: 5 group, 14ch
Auto electronic flash (clip-on type) with pre-flash metering
Dimensions (W × H × D): Approx: 65.1 × 83.5 × 94.4mm (Approx: 2 5/8 × 3 3/8 × 3 3/4 inches
28 (Flash coverage setting 50mm, ISO100・m)
Weight: Approx. 226g (8.0oz.) (excluding batteries)
-
This high-output GN28*1 flash offers the type of optimised performance and control that only a genuine Sony product can provide. It can be controlled directly from the camera and is small enough to fit in a pocket while offering professional durability as well as wireless radio communication for a wide range of applications.*1 50mm at ISO 100 in meters
Basic Information
W 65.1mm X H 83.5mm X D 94.4mm (2 5/8inches × 3 3/8inches × 3 3/4inches)
226g (8.0 oz) (only main unit)
Type
Auto electronic flash (clip-on type) with pre-flash metering
Multi Interface Shoe.
Flash Head(Light-emitting unit)
28 (Flash coverage setting 50mm, ISO100・m)
50mm, Angle of view at 24mm focal length is also covered with the wide panel
TTL/MANUAL/MULTI
Within 1.6ms (1/1 MANUAL)
5500K
0.1-6.4 seconds(Alkaline battery)/0.1-4.1 seconds(Ni-MH battery)
More than 110 times(Alkaline battery)/More than 130 times(Ni-MH battery)
40 flashes at 10 flashes per second
Yes
Up 120deg (0deg/20deg/40deg/60deg/80deg/120deg)
Yes
Flash control using pre-flash (P-TTL/ADI)
Yes
25 levels (1/1-1/256) 1/3 steps
Yes
Yes
Yes (24mm)
Yes
AF Illuminator
-
-
Radio Control Wireless Function
Yes (commander/receiver)
2.4 GHz band
14 Channels (Auto/manual)
35m
3 groups (TTL/MANUAL),5 groups (group flash photography)
15 units
3 groups (TTL)
Optical Control Wireless Function
-
-
-
-
-
LED Light Function
-
-
-
-
-
-
Other Functions
-
-
Yes
-
Yes
-
Display
-
-
External Connectors
-
Yes
Power Source
Two AA-size alkaline or Ni-MH batteries
-
Other Features
Yes
How much does delivery cost?
Sony offers free deliveries for orders $100 and above. For orders below $100, a standard delivery charge of $2.90 will be applied during checkout.
What is the expected delivery lead time?
Products excluding those listed under Televisions and Home Cinema:
For orders below $100, your order will be delivered within 3 working days upon order placement of products.
For orders $100 and above, placed before 2pm on Monday - Thursday excluding eve of public holidays, delivery will be next day. Orders received on the weekend may take longer as some logistics partners do not support delivery on Sunday. Please refer to the following table for delivery estimates:
|
Time Of Order |
Estimated Delivery Date |
Example |
|
Mon – Thu Orders before 2pm |
Receive it the next working day |
Order on Monday 11am, receive on Tuesday |
|
Mon – Thu Orders after 2pm |
Receive it the 3rd working day |
Order on Monday 2pm, receive on Wednesday |
|
Fri, Eve of PH Orders before 2pm |
Receive it the next working day |
Order on Thursday 11am (eve of PH), receive it on Monday |
|
Fri – Sun, Eve of PH Orders after 2pm |
Receive it on the 3rd working day |
Order on Thursday 2pm (eve of PH), receive it on Tuesday |
Same day delivery is only applicable for orders $100 and above during selected periods and/ or models*. Same day delivery is only applicable for orders made on Monday - Saturday, before 2pm. Please expect a phone call after placing your order for arrangement of the time of delivery.
*Same day delivery promotion period will be highlighted on homepage and/ or product page.
Large products (products listed under Televisions and Home Cinema):
Next day delivery may not be applicable. Please expect a phone call after placing your order for arrangement of the date of delivery.
Some condominiums may have specific delivery time slots and/ or limit deliveries. Kindly check with your condominium management for the approved time slots for delivery. Please notify your condominium management once we have confirmed the delivery date and time.
Where do you ship to?
Shipping is only available within Singapore. Delivery will only be made to address located on the main Singapore island, with the exclusion of restricted zones. Delivery to Sentosa island will be subject to additional charges. Where Sony is unable to deliver, we will endeavour to notify you as soon as we become aware of the restriction.
For more information, please refer to our Online Shopping FAQ
Small, powerful, reliable radio wireless flash
This high-output GN281 flash offers the type of optimised performance and control that only a genuine Sony product can provide. It can be controlled directly from the camera and is small enough to fit in a pocket while offering professional durability as well as wireless radio communication for a wide range of applications.
Sony Singapore National Day Promotions
Hop on for National Day offers across Sony favourites—from capturing Singapore to bringing the celebration home.
31 July – 23 August
Storewide Codes
Apply these codes storewide at checkout (no scratching required!)
$100
Min. spend $1,000
Valid at Sony Store Online only
$30
Min. spend $200
Valid at Sony Store Online only
Larger category savings — applicable both Sony Store and Sony Store Online
Ready to Play?
Members OnlyFree to unlock for My Sony Rewards members. Choose your line, scratch your ticket, and redeem at Sony Store or Sony Store Online.
Choose one Sony product line to begin your MRT journey. Your selected line will determine the voucher you can unlock.
Scratch the ticket to reveal your exclusive voucher.
* Category vouchers are valid on selected featured products only. One game attempt per browser. Terms and conditions apply.
Featured Stops
Follow the MRT map across Singapore and discover the Sony products made for each celebration.

WH-1000XM6
Escape the noise for your National Day getaway.
Explore WH-1000XM6 →
Linkbuds Clip
Enjoy your playlists while staying aware of the celebrations around you.
Explore Linkbuds Clip →ILCE-7CM2 + SEL40F25G
Capture the sights, colours and celebrations around every corner.
Explore the street kit →
RX10M5
Zoom in on every National Day highlight from Stadium.
Explore RX10M5 →ILCE-7RM5 + SEL90M28G
Celebrate the colours of Singapore, one detail at a time.
Explore the macro kit →BRAVIA 9 II
Bring the National Day Parade home in stunning, larger-than-life picture.
Explore BRAVIA 9 II →BRAVIA Theatre Trio
Fill the room with immersive surround sound for every parade cheer and firework boom.
Explore Theatre Trio →
REON PRO PlUS
Beat the heat from the parade to the fireworks.
Explore REON PRO PLUS →Register & Redeem
Registered your Sony gear? There's more waiting for you.

Register eligible Sony products and enjoy complimentary gifts and exclusive redemption rewards across TVs, Audio, Cameras, Lenses and more.
Learn More →Installment Plans
Pick your preferred Buy Now, Pay Later option at checkout.

Apply these promo codes to enjoy exclusive savings. Valid till 30 Sep 2026.
$8 & $25 OFF applicable for PayLater by Grab transactions. $55 OFF applicable for 8 or 12-month installment options only.

Buy Now, Pay Later — 0% interest! Choose SPayLater at checkout and enjoy:
Discount Programs
Check if you qualify for an ongoing discount programme.

Save up to an additional 25% OFF with exclusive student-only discounts. Calling all students — join now and level up your Sony gear.
Learn More →
Enjoy up to 25% OFF as a corporate partner. Join the Corporate Privilege Program for exclusive discounts and priority benefits.
Join Now →Loyalty Program

Sign up today and receive a new member bonus instantly — stackable with all ongoing promotions across every Sony Store.
Small, powerful, reliable, radio wireless flash
This high-output GN28 flash offers the type of optimised performance and control that only a genuine Sony product can provide. It can be controlled directly from the camera and is small enough to fit in a pocket while offering professional durability as well as wireless radio communication for a wide range of applications.
Effective overheating prevention
An optimised flash control algorithm provides excellent flash performance while effectively preventing overheating for long-term stability and reliability.
Stable radio wireless communication
The HVL-F28RMA features stable radio wireless communication. One HVL-F28RMA that will function as a commander can be mounted on a compatible camera and paired with other off-camera HVL-F28RMA units that will function as a receiver. Radio communication provides reliable communication over longer distances that are possible with optical communication, even in bright sunlight or when there are obstacles between the camera and subject. Slow sync, rear-curtain sync, and multi flash are supported.
Comprehensive control from the camera
Flash compensation, light ratio, and other detailed flash parameters can be controlled directly from a compatible camera, and a custom key assignment can allow adjustments to be made while looking through the viewfinder. Flash parameters are shown in the selected camera display language.
Multi flash radio control
When used as a flash commander the HVL-F28RMA can control up to 15 flash and/or receiver units in 5 groups at distances of up to 35m/114ft for extraordinary lighting control versatility.
Lighting tailored to individual scenes
With powerful output that rivals the HVL-F28RMA, plenty of light is available for bounce applications, and the flash angle can be set as required via 0, 20, 40, 60, 80, and 120 degree click stops. A lock is provided at the 0-degree position to prevent unwanted angle changes in hectic shooting situations.
Reliable in harsh outdoor conditions
Like all of Sony’s high-end flash units, the HVL-F28RMA features a dust and moisture resistant design that contributes to high reliability in harsh outdoor conditions.
Metal shoe foot with rugged side frame
The Multi Interface shoe features a newly developed metal shoe foot with rugged side frame, significantly increasing strength and reliability.
Direct light level control
Dedicated + and – LEVEL buttons allow direct, speedy light output and flash compensation control, and can also be used to control the same parameters on other wirelessly paired flash units for smooth, efficient workflow.
High-speed sync (HSS)
Normal maximum flash sync speeds mean that the shutter speed must be stopped down when using daylight fill flash, making it difficult to produce background bokeh. High-speed sync allows the flash to be synchronised to the full range of shutter speeds so that large apertures can be used to create bokeh wherever desired.
Through-the-lens (TTL) wireless flash
Flash output can be accurately determined by through-the-lens light measurement, even when shooting wirelessly. The position and direction of the flash can be adjusted to soften shadows and highlights when shooting a subject from the front, or to add shadows for a sense of depth when needed. Wireless flash ratio control is available.
Multi/Micro USB terminal
The flash unit can be connected to a computer via its Multi/Micro USB terminal for convenient software updating.
Test flash mode
The test flash mode enables you to check shadows on the subject before taking photos, and also to check the light level using an external flash meter, which is essential for studio photography. The light level of the test flash depends on the light level setting in manual flash (M) mode, and the flash unit fires with a light level of 1/1 in through-the-lens (TTL) mode.
Flash control based on face detection
The HVL-F28RMA works with the face detection capabilities of compatible cameras to balance flash output with ambient light conditions so that subject's face is rendered with lifelike, accurate white balance.
Auto white balance adjustment
Colour temperature information is transferred from the flash unit to the camera to ensure accurate white balance for natural-looking colours. With compatible cameras flash output is automatically balanced with ambient light conditions so that skin tones are rendered with ideal white balance.
Guide number of 281
W 65.1mm X H 83.5mm X D 94.4mm (2 5/8inches × 3 3/8inches × 3 3/4inches)
Wireless control function. Radio: 5 group, 14ch
Auto electronic flash (clip-on type) with pre-flash metering
Dimensions (W × H × D): Approx: 65.1 × 83.5 × 94.4mm (Approx: 2 5/8 × 3 3/8 × 3 3/4 inches
28 (Flash coverage setting 50mm, ISO100・m)
Weight: Approx. 226g (8.0oz.) (excluding batteries)
-
This high-output GN28*1 flash offers the type of optimised performance and control that only a genuine Sony product can provide. It can be controlled directly from the camera and is small enough to fit in a pocket while offering professional durability as well as wireless radio communication for a wide range of applications.*1 50mm at ISO 100 in meters
Basic Information
W 65.1mm X H 83.5mm X D 94.4mm (2 5/8inches × 3 3/8inches × 3 3/4inches)
226g (8.0 oz) (only main unit)
Type
Auto electronic flash (clip-on type) with pre-flash metering
Multi Interface Shoe.
Flash Head(Light-emitting unit)
28 (Flash coverage setting 50mm, ISO100・m)
50mm, Angle of view at 24mm focal length is also covered with the wide panel
TTL/MANUAL/MULTI
Within 1.6ms (1/1 MANUAL)
5500K
0.1-6.4 seconds(Alkaline battery)/0.1-4.1 seconds(Ni-MH battery)
More than 110 times(Alkaline battery)/More than 130 times(Ni-MH battery)
40 flashes at 10 flashes per second
Yes
Up 120deg (0deg/20deg/40deg/60deg/80deg/120deg)
Yes
Flash control using pre-flash (P-TTL/ADI)
Yes
25 levels (1/1-1/256) 1/3 steps
Yes
Yes
Yes (24mm)
Yes
AF Illuminator
-
-
Radio Control Wireless Function
Yes (commander/receiver)
2.4 GHz band
14 Channels (Auto/manual)
35m
3 groups (TTL/MANUAL),5 groups (group flash photography)
15 units
3 groups (TTL)
Optical Control Wireless Function
-
-
-
-
-
LED Light Function
-
-
-
-
-
-
Other Functions
-
-
Yes
-
Yes
-
Display
-
-
External Connectors
-
Yes
Power Source
Two AA-size alkaline or Ni-MH batteries
-
Other Features
Yes
How much does delivery cost?
Sony offers free deliveries for orders $100 and above. For orders below $100, a standard delivery charge of $2.90 will be applied during checkout.
What is the expected delivery lead time?
Products excluding those listed under Televisions and Home Cinema:
For orders below $100, your order will be delivered within 3 working days upon order placement of products.
For orders $100 and above, placed before 2pm on Monday - Thursday excluding eve of public holidays, delivery will be next day. Orders received on the weekend may take longer as some logistics partners do not support delivery on Sunday. Please refer to the following table for delivery estimates:
|
Time Of Order |
Estimated Delivery Date |
Example |
|
Mon – Thu Orders before 2pm |
Receive it the next working day |
Order on Monday 11am, receive on Tuesday |
|
Mon – Thu Orders after 2pm |
Receive it the 3rd working day |
Order on Monday 2pm, receive on Wednesday |
|
Fri, Eve of PH Orders before 2pm |
Receive it the next working day |
Order on Thursday 11am (eve of PH), receive it on Monday |
|
Fri – Sun, Eve of PH Orders after 2pm |
Receive it on the 3rd working day |
Order on Thursday 2pm (eve of PH), receive it on Tuesday |
Same day delivery is only applicable for orders $100 and above during selected periods and/ or models*. Same day delivery is only applicable for orders made on Monday - Saturday, before 2pm. Please expect a phone call after placing your order for arrangement of the time of delivery.
*Same day delivery promotion period will be highlighted on homepage and/ or product page.
Large products (products listed under Televisions and Home Cinema):
Next day delivery may not be applicable. Please expect a phone call after placing your order for arrangement of the date of delivery.
Some condominiums may have specific delivery time slots and/ or limit deliveries. Kindly check with your condominium management for the approved time slots for delivery. Please notify your condominium management once we have confirmed the delivery date and time.
Where do you ship to?
Shipping is only available within Singapore. Delivery will only be made to address located on the main Singapore island, with the exclusion of restricted zones. Delivery to Sentosa island will be subject to additional charges. Where Sony is unable to deliver, we will endeavour to notify you as soon as we become aware of the restriction.
For more information, please refer to our Online Shopping FAQ
1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.
* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ
*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.
1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.
* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ
*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.
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