ILC + LENS Campaign

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Discount2%
 

Alpha 7 IV Full-frame hybrid camera

ILCE-7M4
$3,569.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$3,669.00
[{"name":"Body\/Bundle","position":1,"values":["ILCE-7M4 Body Only","ILCE-7M4 + SEL2470GM2","ILCE-7M4 + SEL50F14GM","ILCE-7M4 + SEL35F14GM"]}]
Discount15%

Alpha 7C 35mm Full-frame Mirrorless Interchangeable Lens Camera (Body with SEL2860 Lens)

ILCE-7CL
$2,509.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$2,959.00
[{"name":"Colour","position":1,"values":["Silver","Black"]},{"name":"Body\/ Bundle","position":2,"values":["Body with SEL2860 Lens Only"]}]

Alpha 7C II Full-Frame Hybrid Camera | ILCE-7CM2

ILCE-7CM2
From $3,029.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"COLOUR","position":1,"values":["Black","Silver"]},{"name":"BODY\/BUNDLE","position":2,"values":["ILCE-7CM2 (Body only)","ILCE-7CM2L (Body + SEL2860 Lens)"]}]
Discount17%

Alpha 7C Compact full-frame camera

ILCE-7C
$2,099.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$2,549.00
[{"name":"COLOUR","position":1,"values":["Black","Silver"]},{"name":"BODY\/ BUNDLE","position":2,"values":["Body Only","ILCE-7C + SEL40F25G","[Sony x Aiksoon] ILCE-7C + SEL35F14GM","ILCE-7C + SELP1635G","ILCE-7C + SEL2070G"]}]
Discount2%
 

Alpha 7 IV Full-frame hybrid camera (Body with SEL2870 Lens)

ILCE-7M4K
$3,869.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$3,969.00
[{"name":"Title","position":1,"values":["Default Title"]}]
Discount6%
 

Alpha 7S III 35mm High Sensitivity E-mount Camera with Full-Frame Sensor (Body Only)

ILCE-7SM3
$4,689.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$4,989.00
[{"name":"Body\/ Bundle","position":1,"values":["Body Only","ILCE-7SM3 + CEA-G80T (CF Express Card 80GB)","ILCE-7SM3 + CEA-G160T (CF Express Card 160GB)","ILCE-7SM3 + CEA-G80T (CF Express Card 80GB) + CEA-G160T (CF Express Card 160GB)"]}]
Best Deal
Discount18%
 

Alpha 7 III 35mm Full-Frame Image Sensor (Body Only)

ILCE-7M3
$2,409.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$2,959.00
[{"name":"Body\/ Kit","position":1,"values":["Body Only"]}]
Discount7%
 

FE 20mm F1.8 G

SEL20F18G
$1,279.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$1,379.00
[{"name":"Title","position":1,"values":["Default Title"]}]
Discount36%
 

FE 55mm F1.8 ZA Sonnar T*

SEL55F18Z
$879.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$1,379.00
[{"name":"Title","position":1,"values":["Default Title"]}]
Best Deal
Discount16%
 

Alpha 7 III 35mm Full-Frame Image Sensor (Body with SEL2870 Lens)

ILCE-7M3K
$2,809.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$3,359.00
[{"name":"Body\/ Kit","position":1,"values":["Body with SEL2870 Kit Lens"]}]
Discount20%
 

FE 24-105mm F4 G OSS Lens

SEL24105G
$1,589.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$1,989.00
[{"name":"Title","position":1,"values":["Default Title"]}]
 

FE 24-70mm F2.8 GM II

SEL2470GM2
$3,059.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]

Alpha 7CR Compact High Resolution camera | ILCE-7CR

ILCE-7CR
$4,139.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"COLOUR","position":1,"values":["Black","Silver"]}]
Discount11%
 

FE 20-70mm F4 G

SEL2070G
$1,489.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$1,689.00
[{"name":"Size","position":1,"values":["OPTION"]}]
Discount12%
 

FE 90mm F2.8 Macro G OSS

SEL90M28G
$1,429.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$1,629.00
[{"name":"Title","position":1,"values":["Default Title"]}]
Discount5%
 

Alpha 7R V Full-frame high-resolution camera

ILCE-7RM5
$5,499.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$5,799.00
[{"name":"Title","position":1,"values":["Default Title"]}]
Discount19%
 

Alpha 7R IV 35mm full-frame camera with 61.0MP

ILCE-7RM4A
$4,089.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$5,089.00
[{"name":"Title","position":1,"values":["Default Title"]}]
 

FE PZ 16-35mm F4 G

SELP1635G
$1,789.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
 

FE 50mm F1.2 GM

SEL50F12GM
$3,059.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
 

FE 35mm F1.4 GM

SEL35F14GM
$2,139.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
 

FE 24mm F1.4 GM

SEL24F14GM
$2,139.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
Discount10%
 

FE 200-600mm F5.6-6.3 G OSS

SEL200600G
$2,449.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$2,749.00
[{"name":"Title","position":1,"values":["Default Title"]}]
 

FE 70-200mm F2.8 GM OSS II

SEL70200GM2
$3,769.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
Discount35%
 

Alpha 7R III with 35mm full-frame image sensor

ILCE-7RM3A
$3,089.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$4,789.00
[{"name":"Body\/ Kit","position":1,"values":["Body only"]}]
Discount3%

ZV-E1 Full-frame Vlog Camera (Body Only)

ZV-E1
$3,029.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$3,129.00
[{"name":"COLOR","position":1,"values":["Black","White"]}]
 

Alpha 1 35mm Full Frame Camera With Superb Resolution and Speed (Body Only)

ILCE-1
From $9,169.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Body\/ Bundle","position":1,"values":["Body Only","ILCE-1\/BQAP2 + MRW-G2 (CF Express Type A Card Reader)","ILCE-1\/BQAP2 + CEA-G80T (80GB CF Express Card)","ILCE-1\/BQAP2 + CEA-G160T (160GB CF Express Card)","ILCE-1\/BQAP2 + MRW-G2 (CF Express Card Reader) + CEA-G80T (80GB CF Express Card)","ILCE-1\/BQAP2 + MRW-G2 (CF Express Card Reader) + CEA-G160T (160GB CF Express Card)","ILCE-1\/BQAP2 + CEA-G80T (80GB CF Express Card) + CEA-G160T (160GB CF Express Card)","ILCE-1\/BQAP2 + MRW-G2 (CF Express Type A Card Reader) + CEA-G80T (80GB CF Express Card) + CEA-G160T (160GB CF Express Card)"]}]
 

FE 70-200mm F4 Macro G OSS Ⅱ

SEL70200G2
$2,419.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
Discount10%
 

FE 24mm F2.8 G

SEL24F28G
$819.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$919.00
[{"name":"Title","position":1,"values":["Default Title"]}]
Discount21%
 

FE 24-70mm F2.8 GM

SEL2470GM
$2,559.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$3,259.00
[{"name":"Title","position":1,"values":["Default Title"]}]
 

FE 14mm F1.8 GM

SEL14F18GM
$2,239.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
 

FE 24-50mm F2.8 G Compact Standard Zoom lens - Available from End May onwards

SEL2450G
$1,639.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
Discount10%
 

FE 40mm F2.5 G

SEL40F25G
$819.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$919.00
[{"name":"Title","position":1,"values":["Default Title"]}]
Discount2%

ZV-E1L Full-frame Vlog Camera (Body with SEL2860 Lens)

ZV-E1L
$3,429.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$3,529.00
[{"name":"COLOR","position":1,"values":["Black","White"]}]
Discount10%
 

FE 50mm F2.5 G

SEL50F25G
$819.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$919.00
[{"name":"Title","position":1,"values":["Default Title"]}]
Discount20%
 

FE 24-70mm F4 ZA OSS Vario-Tessar T*

SEL2470Z
$1,129.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$1,429.00
[{"name":"Title","position":1,"values":["Default Title"]}]
 

FE 300mm F2.8 GM OSS telephoto lens - Available from End May onwards**

SEL300F28GM
$8,999.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
 

Alpha 9 III Full-frame camera with a global shutter image sensor | ILCE-9M3 (Body Only)

ILCE-9M3
$8,299.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
 

FE 16-35mm F2.8 GM II

SEL1635GM2
$3,329.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
Discount36%
 

FE 35mm F2.8 ZA Sonnar T*

SEL35F28Z
$689.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$1,089.00
[{"name":"Title","position":1,"values":["Default Title"]}]
 

FE 135mm F1.8 GM

SEL135F18GM
$2,599.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
Discount12%
 

FE 12-24mm F4 G

SEL1224G
$2,199.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$2,499.00
[{"name":"Title","position":1,"values":["Default Title"]}]
 

FE 50mm F1.4 GM

SEL50F14GM
$2,019.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
Discount20%
 

FE 16-35mm F2.8 GM

SEL1635GM
$2,769.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$3,469.00
[{"name":"Title","position":1,"values":["Default Title"]}]
 

[SPECIAL ORDER] FE 12-24mm F2.8 GM

SEL1224GM
$4,279.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
 

FE 85mm F1.4 GM

SEL85F14GM
$2,649.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
 

FE 70-300mm F4.5-5.6 G OSS

SEL70300G
$1,989.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
 

[Built-to-order] FE 600mm F4 GM OSS

SEL600F40GM
$19,899.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
Discount7%
 

FE 35mm F1.4 ZA Distagon T*

SEL35F14Z
$1,739.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.

$1,889.00
[{"name":"Title","position":1,"values":["Default Title"]}]
 

FE 16-35mm F4 ZA OSS Vario-Tessar T*

SEL1635Z
$1,499.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]
 

[Built-to-order] FE C 16-35mm T3.1 G

SELC1635G
$8,759.00
1

1. Prices indicated refer to Suggested Retail Price which includes GST and may change from time to time without prior notice and/or may vary for the same product with different colours.

* For orders placed before 2pm on Monday - Thursday excluding eve of public holidays. Next day delivery may not be applicable for products listed under Televisions and Home Cinema. Please expect a phone call after placing your order for arrangement of the date of delivery. For more information, please refer to our Online Shopping FAQ

*Services availability depends on region. A part or whole of software/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.


[{"name":"Title","position":1,"values":["Default Title"]}]