Chinese New Year Lucky Promotions

Celebrate the Year of the Tiger with Sony's Chinese New Year 2022 Promotion from 13 January to 6 February 2022, which comes with free gifts, generous cashback, and gifts with purchases!

Spend a minimum of $888 in a single receipt within this period on either Sony Store Online or physical Sony Stores, and receive a Sony Chinese New Year Lucky bag worth $88! Goodies inside include exclusive Sony merchandise and awesome audio products - get ready to be surprised!

What's more, be one of the eight lucky winners to get a $168 Sony Store Gift Card when you register for warranty before 28 February 2022! Find out more here.

On top of that, if you're new to Sony Store Online, register now and enjoy $5 off min. $100 spend with the code WELCOME! Terms and conditions apply.

Head down to any of the five Sony stores to experience the products for yourself or shop online at your convenience at Sony Store Online!

Check out our Chinese New Year buying guides below:


Terms and Conditions
  • The Sony Store Online CNY Lucky Bag 2022, ("Campaign") is open only to residents of Singapore over the age of 18 years as at the date of participation. You warrant to indemnify Sony against any and all claims in relation to your participation of this Campaign and breach of its Terms and Conditions contained herein. Sony’s rights are hereby expressly reserved.
  • Sony reserves the right to disqualify and/or exclude any entry or participation from the Campaign, for any reason and for no reason, including without limitation, violation of any portion of these Terms and Conditions.
  • By participating the Campaign, you are deemed to have read, understood, and agreed to be bound by these Terms and Conditions of entry or participation and consented to Sony collection, use and disclosure of your personal information for the purposes of administering the Campaign.
  • The Campaign will run from 13 Jan to 6 Feb 2022. Sony reserves the sole and absolute right to alter or end the Campaign at any time, without giving prior notice or having to compensate you.
  • Each participant who spends a minimum of SGD$888 in a single receipt at Sony Store Online or any physical Sony Stores will receive a lucky bag worth SGD$88.
  • Each participant is entitled to only one (1) lucky bag redemption in this Campaign.
  • Purchase of PlayStation consoles are not applicable for this promotion.
  • Sony reserves the right to amend/change the Terms and Conditions and the prizes without any liability to the participants.
  • Sony shall not be responsible or liable for any claims of loss or damage to property.
  • Sony reserves the right to replace any prizes with items of similar value without prior notice.


  • Sony will not be liable or responsible for any damage, loss, injury or disappointment suffered in relation to your participation in this Campaign or accepting any prize.
  • Where applicable, Sony is not responsible for any misdirected, problems or technical malfunction of any network or lines, computer on-line systems, servers, or providers, computer equipment, software failure of any email or entry to be received on account of technical problems or traffic congestion on the Internet, telephone lines or at any app, or any combination thereof, including any injury or damage to your or any other person's computer or mobile telephone related to or resulting from participation or downloading any materials in and for this Campaign.
  • By participating in the Campaign or accepting the prizes, you agree that no claim relating to such losses or injuries (including special, indirect and consequential losses) shall be asserted against Sony, its parent companies, affiliates, directors, officers, employees or agents from any and all losses, damages, rights, claims and actions of any kind resulting from the Campaign and acceptance of any prize, including without limitation, personal injuries, death and property damage.

Use of Personal Information:

  • All information, including personal information (“Information”) provided to or known to Sony and/or its affiliates in connection with this Campaign will only be used for the purposes set out in and treated in accordance with these Terms and Conditions and those stipulated in the Privacy Policy of Sony at (“Privacy Policy”).
  • In addition to those stipulated in the Privacy Policy, by participating in this Campaign, you agree:
    • to the use of the Information, without compensation, for Sony’s promotional and marketing purposes; and
    • to the use of the Information, without compensation, for the purpose of administration in relation to the Campaign.
  • Each individual participating to this Campaign acknowledges that in respect of any Information from her/him pursuant to this Site:
    • she/he is authorised to disclose such Information; and
    • such disclosure complies with any privacy legislation in any country, within the geographical scope of the Campaign, and Sony have the right to use such Information as contemplated by this Site (including, without limitation, the disclosure of such Information to Sony's external agencies or third parties).
  • Changes to the Privacy Policy – Sony reserves the right, at any time, to modify, alter, or update the Privacy Policy.


  • Please be advised that all materials posted on the Site are subject to public downloading by third party viewers. Sony has taken precautionary steps to deter users from downloading. However, should downloading persist, Sony shall not be held accountable or liable for any damages caused.


  • Sony reserves the right, in its sole discretion, to terminate or suspend this campaign without any liability to you should there be unforeseeable events which in Sony’s absolute opinion may jeopardize the process of the campaign.
  • Sony reserves the right to amend/change the Terms and Conditions and the prizes without any liability to the participants.
  • In the event of disputes regarding the campaign or the Terms and Conditions, Sony shall have the right to make the final decision.
  • The Terms and Conditions shall be governed by and construed in accordance with the laws of the Republic of Singapore.