Celebrating Our Local Content Creators

From breath-taking photographs to eye-popping videos, our local content creators are constantly pushing the envelope in creating some of the most amazing content online. With National Day fast approaching, we take this opportunity to celebrate their hard work and talk with some of the leading content creators in their fields, finding out why they choose to use Sony in either their content creation workflows or in their private lives.

We see their creations on our feeds, we may even be following some of them on our social media. Many of our local content creators are masters of their craft, creating some of the most striking images and video online. We talk with some of the leading local content creators to learn about some of their career highlights and how Sony has helped them to either achieve their creative goals or enhance their private lives.

We start with Yeo Wee Han and Charmaine Yap, the intrepid travel landscape photographers, and filmmakers behind Tripeaksimagery. In this featured article on Sony Digital Workshop, the duo shares with us how to think outside the box by using Sony’s ultra-telephoto lenses for taking cityscapes photos.

Describing Sony’s range of ultra-telephoto lenses:
“There is nothing to fret about because in the Sony full-frame ecosystem alone, there are 5 ultra-telephoto lenses that you can choose from; the affordable 70-300G, the extremely popular 200-600G, the 100-400GM which is used by even street photographers as a walkabout lens, and the GM primes of 400 and 600 that are both revered by wildlife and sports photographers. For Sony APS-C users, these lenses are perfect to use on your camera too.”

“Of all the above, I own the 100-400GM and 200-600G. Both are excellent and it will be tough to choose the better between the two”


Claudio is the Creative Lead and Founder for JacandthebeanChock creative agency. His experience in visual storytelling and content creation have contributed to his unique approach in bringing his clients’ stories to life. He has close to a decade of experience conceptualising, shooting, and creating different types of video content for multiple MNCs, SMEs, SBOs and various government agencies over the years.

Speaking about the type of equipment he uses for his work: “I use Sony Digital Imaging products as they are reliable, sleek in design and are trusty partners in bringing out my creative vision. They have been amazing workhorses for my business over the years (My Alpha 9 from 2017 which I just let go off was still firing away without any issues after 5 years of heavy usage). I feel like Sony does listen to its customers base (although there’s always room for improvement), especially with better ergonomics and the newly revamped menu system on the 4th generation of Alpha cameras and newly updated GM lenses. I think Sony has enabled me to bring to life my creative vision with the innovative products it has created.”

“Currently, I would say my workhorses are my Alpha 1, Alpha 7IV, Alpha 7S III and FX 3, alongside the GM Trinity and other prime lenses. I'm travelling with the Alpha 1 alongside the FE PZ 16-35mm F4 G lens and its been the perfect combo.”

Sony is also Claudio’s choice for personal relaxation and play time. “I actually have 3 Sony BRAVIA TVs at home (two of them a bit older, like 2016 and a recent 2020 one), an accompanying soundbar for one of the TVs, as well as a couple of earbuds, namely the WF-1000XM3 (which I gave to my cousin) and the new Sony Linkbuds (yes the donut shaped ones)!”

Aaron Tay is the creator behind Aaron is Loud and Wireless, a YouTube channel focusing on all things pertaining to portable audio, headphones, and earphones. Recalling back when he first began to get more serious about creating content for the local audio community: “I went with Sony's Alpha mirrorless APS-C cameras. Since that moment, my community has grown by leaps and bounds, and this is the camera brand that I grew my community on. I came full circle with the Xperia 1 IV, a phone camera that finally met my requirements for clean, natural, enthusiast-level picture quality.”

As an exacting audiophile, Aaron’s chosen personal noise-cancelling headphones for his daily commute is the superlative WH-1000XM5. The noise cancelling WH-1000XM5 are finished with a newly developed “soft fit leather” that fits snugly around the head with less pressure on the ears while being effective in keeping out external sounds. The headphone’s noiseless design with stepless slider, seamless swivel and hanger makes the WH-1000XM5 a pleasure to wear and enjoy music. “In the course of my work, I have built up a broad collection of headphones. The Sony WH-1000XM5 stands out as the most comfortable of the lot due to its light weight and gentle clamping pressure. It would have been fantastic for my recent long-haul flights, but it wasn't launched at that time yet.”

Local YouTuber Grace Khoo is the creative force behind Graceglazee YouTube Channel and Instagram, where she focuses on creating fashion and travel content. She chose the new LinkBuds S wireless earphones as the perfect companion to her active travel lifestyle. Sharing with us about her career as a content creator: “Moments I enjoy as a content creator is creating fun videos with trendy music! I love when music and creating fun content meets and the Sony LinkBuds S has been of great help when I’m out and about filming content in different locations.”

LinkBuds S combines a shape that perfectly matches the human ear with an ergonomic design for a more stable fit. The LinkBuds S was designed utilising extensive ear shape data collated since the introduction of the world’s first in-ear headphones in 1982, as well as evaluation of the sensitivity of various types of ears to ensure an ideal shape that is comfortable for many people.

How does Sony’s LinkBuds S aid you in your daily work/commute?
“I’ve been traveling more often lately and when I do, I love traveling light! So my favourite features would have to be how compact the LinkBuds S are and how they stay perfectly fitted on when I’m on the move.”

Lifestyle Digital Creator, Presenter and Host Hailey Teo leads a most hectic life. Juggling between work and school life, the final year NTU student’s choice for wireless earphones is also the Linkbuds S. Sharing about some of the memorable highlights of her career: “When I launched my fashion line, I got to learn the intricacies of owning a business and it taught me many valuable lessons on how to be a better marketer!”

The smart Adaptive Sound Control function senses your environment, your current activity and adjusts the ambient sound settings for the best listening experience. Over time, it learns your behaviour, recognises the frequent places you visit (such as your workplace or your favourite café) and tailors the sound to best suit the situation.

Which aspects of Sony’s LinkBuds S appeals to you?
“The LinkBuds S are seriously so light that sometimes I even forget that I have them on! The fit is really secure, and it has never fell off even during heavy gym sessions. The noise cancellation is really useful as well, as I am always working in cafes, where it can get pretty noisy.”

Finally, we speak with Nelson Wong, digital content creator, co-founder of Superhero Runners and certified Les Mills Grit Instructor. Sharing a learning experience from early in his career: “Many years ago, I did an interview for my friend's project. When I was sharing my relevant work experience, I had to explain it to a wider range of audience that included people with less technical knowledge. The video producer challenged me to share my experience in a way that was not long winded, but concise, interesting, simple and attention capturing. This is the method I apply even today in writing and speaking as a content creator.”

As a fitness content creator, Nelson needs a pair of earbuds that can not only stand up to the rigours of his workout and runs, but all while still delivering class leading levels of noise reduction and music reproduction. Sony’s WF-1000XM4 is his clear choice.

The WF-1000XM4 earbuds blend sophisticated styling with exceptional comfort and are rated with IPX4 water resistance[1], so splashes and sweat won’t stop you from moving to the music.

As a fitness enthusiast, which aspects of Sony’s WF-1000XM4 attracted you?
“I really like the lightweight headphones with compact charging case that conveniently fits into my pockets and gym bag.”

Are you interested to find out more about the Sony products mentioned above? Drop by your nearest Sony Store to try them out for yourself, or you can cart out here to enjoy our latest promotions. We offer bespoke personalisation services with any purchase of the headphones and earphones mentioned above.





[1] Protection assured against water splashing from any angle, excluding the sound conduit (sound exit tube), ventilation holes, and microphone holes in the unit (2 locations) of the headphones. The charging case is not water resistant.