Alpha Creators Playground Be one of 24 participants to compete in 4 challenges and stand a chance to win more than $5,000 worth of prizes. Take on creative briefs, race against time, and push your limits as a hybrid creator. Think you have what it takes? Submit your portfolio and get ready to shoot, experiment and create with Sony Alpha. Submiss...

A big shout-out to all current and aspiring birders!The birding season in Singapore has kicked off and Sony Store, Westgate is the place to be this season with birding activities and bundles created just for you!   Where's Birdie? Come by our store and use our cameras to capture shots of your favourite birds, in-store! They are hiding in plain ...

Trade-in your existing SEL2470GM and SEL70200GM lens for a brand new Gen 2 lens! Terms and conditions apply.

Discover a personalised experience at Sony Store with our All-Year Bespoke Experiences tailored just for you.

Hassle-free warranty protection - automatically registered for you. No forms to fill in, no fuss - just peace of mind.