INTRODUCING THE WORLD’S FIRST COGNITIVE INTELLIGENCE TELEVISION
The development of BRAVIA XR™ TVs has created a new era of screen-viewing, a complete immersion of the world on-screen with quality almost identical to the world around us. Exalting the simple pleasure of watching television programmes, BRAVIA XR™ TVs are imbued with the revolutionary breakthrough Cognitive Processor XR™- designed to recreate images as how our brains think and our eyes perceive.
Experience a life-like world with BRAVIA XR™ TV with immersive viewing and listening. Cinephiles, binge-watchers, and general homeowners can now explore multiple entertainment options, all in the comfort of your home.
COGNITIVE PROCESSOR XR™ – WORKS LIKE A HUMAN BRAIN
Conventional artificial intelligence can only detect and analyse picture elements individually, creating a standard picture format across all scenes. Going above and beyond the conventional processor, Sony introduces the first-of-its-kind Cognitive Processor XR™ that functions like our brains.
A groundbreaking invention, the exceptional Cognitive Processor XR™ is able to detect and cross-analyse copious amounts of information at the same time. To create realistic images, Cognitive Processor XR™ divides the screen into zones and analyses the individual elements that form a picture instantaneously.
The Cognitive Processor XR™ then translates colours, contrast, and details of each picture element to form a harmonised image. Bridging virtual to reality, the refined image quality brings viewers a seamless and life-like viewing experience.
BEAUTY OF THE WORLD AS HOW OUR EYES PERCEIVE
The powerful Cognitive Processor XR™ does not stop at cross-analysing and refining picture elements, the processor can also identify the main focal point to provide a natural sense of depth. Replicating the way our eyes perceive the world, BRAVIA XR™ TVs enhance the overall image while focusing on the intricacy of the main element.
To augment the clarity, BRAVIA XR™ TVs use a wide palette of colours that mimics the real world. Each colour is replicated carefully, the softest colour and lightest shade are refined with XR Triluminos Pro™. From subtle differences to extended hue and saturation, each colour is vividly reproduced in imitation of the human eyes.
XR™ Contrast Booster in BRAVIA XR™ TVs focuses on the display performance of ultimate blacks and intense brightness. Enabling viewers to enjoy deep blacks and brightness, XR™ Contrast Booster enhances pictures as how our eyes perceive brilliant lights against the night sky. Automatically adjusting the contrast to ensure each scene is visibly captured, viewers can rest assured that no more details are hidden by shadows and incomprehensible illumination.
Recreating lost textures and details, every scene is presented with the intricacy of a real-life object. Powered by XR™ Clarity, enjoy true to life images with BRAVIA XR™ TVs. Experience evocative images with 4K resolution using XR™ 4K upscaling or take it up a notch with the brilliant clarity of 8K resolution on selected models.
For sports and action films lovers, XR Motion Clarity™ is here to ensure the clarity of all fast-moving scenes. XR Motion Clarity™ uses intelligent motion processing to focus on each scene, presenting a smooth transition while retaining coherence. Now, there’s no need to worry for indistinct movements or blurry outlines.
THE SIGNATURE COLOURS OF SONY OLED SERIES
Sony’s new OLED series promises increased peak & overall brightness, thanks to advanced heat control technologies and with higher brightness, the overall colour range has been improved as well.
YOUR HOME IS YOUR THEATRE
Audiophiles will be pleased to learn that the riveting immersion of crystal-clear images is complemented by powerful speakers in BRAVIA XR™ TVs. After all, an important aspect of enjoying a good film is having crisp and clear audio.
Available on OLED models, BRAVIA XR™ TV is the speaker itself with powerful actuators situated behind the large screen. Replicating a cinematic experience, the output of audio matches the scene on screen perfectly with Acoustic Surface Audio+™. For LED models, Acoustic Multi-Audio™ uses sound positioning tweeters to deliver sound precisely to the scene on screen. Whichever BRAXIA XR TV model you choose, a truly immersive audio and visual experience awaits you.
The 3D Surround Upscaling amplifies the captivating sound experience by using advanced sound processing to analyse and deliver audio in both horizontal and vertical directions. The upconversion of audio to 5.1.2ch surround sound provides a multi-dimensional experience identical to cinematic viewing. Selected models come with built-in subwoofer for a stronger bass to fuel the touch of realism.
By supporting Dolby technologies, Dolby Vision brings scenes® brings scenes to life, a vivid true to life viewing while Dolby Atmos® brings dialogue and sound effects right to you. Cinematic thrills, right at home with BRAVIA XR™ TVs.
THE FUTURE IS NOW WITH BRAVIA XR™ TVs
Sony’s early adoption of Google TV has augmented the capabilities of its latest smart TV models. From streaming services to live TV, Google TV organises over 5,000 applications and subscriptions for you. Viewers can enjoy Netflix, Amazon Prime Video, Disney+, Apple TV, Youtube to Spotify all on a single platform.
The new home interface provides an extra touch of personalisation, enabling viewers to transit quickly between the different viewing platforms. With quick access to favourited videos, viewers can also discover new shows using the smart recommendations, and add more films to the Watchlist with their smartphones.
Built-in Google Assistant is now available in Sony’s FY21 models, here to make your viewing experience even simpler and better. Access your smart home devices with your voice, delight in the convenient hands-free control of your BRAVIA XR™ TV.
A LIFESTYLE MORE THAN A TELEVISION
For the multi-taskers, your BRAVIA XR™ TV is more than a show-viewing device. With Bluetooth®, BRAVIA XR™ TV can be connected to various accessories. From wireless headphones, keyboards to gamepads, BRAVIA XR™ TV can be used to perform multiple tasks including playing video games. Simply dock your gaming device and enjoy party games on a larger screen.
Moreover, viewers can connect an external USB drive to BRAVIA XR™ TV for more applications and content. Play videos, songs or pictorial slideshows with Chromecast and Apple Airplay. Enjoy life seamlessly with BRAVIA XR™ TV.
THE ULTIMATE VIEWING EXPERIENCE
Viewers are treated to an extravagant experience with BRAVIA XR™ TVs. From high-quality images to optimised sound effect, experience crystal-clear immersive scenes on the smart BRAVIA XR™ TVs. Explore the beautiful world right in your home.
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Exclusive Pre-order Bundle of our latest BRAVIA XR™ OLED TVs with our Industry Leading Noise Cancellation WF-1000XM3 True Wireless Earphones from now till 3rd May 2021.
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