KDL-50W660GSP1_5282839232667_Features

Features
Rediscover every detail with X-Reality™ PRO

Rediscover every detail with X-Reality™ PRO

X-Reality™ PRO picture processing upscales every pixel for exceptional Full HD clarity. As frames are analysed, each scene is matched with our special image database to refine images and reduce noise. See how the architecture in the building is enhanced with extra detail.

Discover thrilling HDR entertainment

Discover thrilling HDR entertainment

This TV brings you the excitement of shows and movies in vividly detailed HDR. It handles a variety of HDR formats, including HDR10 and Hybrid Log-Gamma.

Enjoy HDR gaming

Enjoy HDR gaming

Sony’s 4K HDR televisions make excellent partners for PlayStation®4 and PlayStation®4 Pro consoles. Immerse yourself in a responsive, fun-filled gaming experience with intensely vibrant colours. See your favourite games come to life with incredible picture quality.

Be online instantly with one button YouTube™

Be online instantly with one button YouTube™

Go straight to YouTube and enjoy all your favourite videos. We have made watching clips ultra fast on this Sony LED TV with YouTube and included a YouTube button on the remote control for easy browsing.

A smarter way to enjoy your smartphone

A smarter way to enjoy your smartphone

Take all the things you love on your smartphone or USB drive and enjoy them in beautiful detail on your large screen TV. Smart Plug and Play lets you easily share videos, photos and music from multiple devices.

Made to listen: ClearAudio+

Made to listen: ClearAudio+

Your listening is as lifelike as your viewing. ClearAudio+ fine tunes TV sound for an immersive, emotionally enriching experience that seems to surround you. Hear music and dialogue with greater clarity and separation, whatever you’re watching.

Cables concealed, neat and tidy

Cables concealed, neat and tidy

Keep cables neatly hidden in the stand and held in place with the supplied cable holder.

X-Protection PRO: Designed for the toughest conditions

X-Protection PRO: Designed for the toughest conditions

Enjoy your entertainment, without any disruption. This Sony smart TV with X-Protection PRO is extremely durable and protected from dust, humidity, power surges and even lightning strikes.

More clarity, more detail with Full HD

More clarity, more detail with Full HD

Experience the exquisite detail, contrast and texture of Full HD 1080p. With an image resolution of 1920 x 1080 pixels, Full HD provides five times more detail than a standard definition picture. Everything you watch is sharper, more defined and more real with minimal noise and maximum impact.

Motionflow™ XR keeps the action smooth

Motionflow™ XR keeps the action smooth

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

DSEE restores detail to your digital music

DSEE restores detail to your digital music

Low-resolution Internet video, catch-up TV and other heavily compressed audio files don’t always sound so great. A large amount of information gets thrown away when digital audio is compressed. With Digital Sound Enhancement Engine (DSEE) technology, lost frequency components (especially high frequencies) are restored for natural sound with a more spacious feel.  

Clear Phase for smooth, balanced frequencies

Clear Phase for smooth, balanced frequencies

BRAVIA™ uses a powerful computer model to analyse and compensate for inaccuracies in speaker response. It does this by ‘sampling’ the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker’s natural response – resulting in pure, natural audio with smooth, even reproduction of all frequencies.

Cinematic S-Force Front Surround

Cinematic S-Force Front Surround

Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum – using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you’ll enjoy rich, high-fidelity audio across a wider listening area.